YPN has made a number of changes in their reports and control panel. One of the main ones that caught my eye was a new column in their reports:
Avg. RPC ($) which stands for ‘Average Revenue Per Click’ which they define as:
“This shows the average amount of revenue you earn each time someone clicks an ad on your site. Average RPC is equal to (Revenue)/(Clicks).”
This is something that AdSense publishers have been asking for for a long time (ever since I’ve been in the AdSense program at least) and I’ll be interested to see if AdSense give in as a result of YPN going this way.
In effect the RPC figure is something that publishers could work out for themselves but it is nice to see it, especially in a monthly report so that it can be compared from day to day.