WidgetBucks have announced that they will begin to serve CPM based ads to traffic that isn’t from the US or Canada (starting early in December).
This comes in the wake of them previously stopping international traffic from seeing their ads – something that caused many publishers to stop using them. The announcement on their blog doesn’t mention what the CPM rate will be or what type of ads will be served.
They do say that the ads will not be adult or have ‘other suggestive themes’ and that they are country specific ads. My concern is that the quality and relevancy of an ad can have an impact upon the blog that it appears on. For example if you’re running a fashion blog and the alternate ad is one of those annoying smiley face ads then it’s going to be a turn off for readers.
It’s a step in the right direction – but I’d prefer a little more control over what ads appear on my blogs and would want to know the CPM range before I’d reinstall WidgetBucks on those blogs that I removed it from due to large proportions of non North American traffic.
My personal preference would be for them to set up a system like AdSense that would allow publishers to run their own ads as alternate ads.