This guest post is by Shamelle Perera of Better Blogging Ways.
By now, it’s been engraved into every bloggers mind that relationships are the foundation of building a successful blog.
Then, there is this “hush hush” unwritten law, “You should build strong relationships with established pro bloggers or blogosphere influences! Their links are like gold; a tweet or Facebook like will bring you a tsunami of visitors to your blog.”
(Don’t get me wrong. This post is not a rebel rant against pro bloggers. I respect them dearly, and the work they’ve done to rise up to that level.)
Yes, it’s true that one tweet or Facebook Like from these super famous bloggers can flood your blog with visitors. However, there are so many newbie bloggers trying to get the attention of such bloggers. It can be a difficult, if not an impossible endeavor to get on their radars. Even if you get an ounce of their attention, it might still be short-lived.
So, forget the pros (for a moment!)
Kiss plenty of digital babies
I first heard about the term, “kissing digital babies” from Stanford over at PushingSocial. For the benefit of those of you who go astray when you see the word “kissing,” Digital Babies = newbie bloggers.
Srini from BlogCastFM, goes on to say, “Emerging talent is the most undervalued asset in the blogosphere”. I couldn’t agree more. There are really good undiscovered digital babies out there.
Whenever I see a newbie blogger who offers a different perspective (unlike the same rehashed content we see everywhere!), I don’t hesitate to promote that blog/blogger. I don’t expect anything in return. It’s just my way of saying, “Thank you”.
“Why?” you ask.
Even digital babies can teach you a thing or two
In my post, How Blogging Daddies Got Blogging Advice From Their Adorable Toddlers it was quite evident that even pro bloggers still learn from their kids.
Did you ever think that a pro blogger such as Darren Rowse could learn about blogging from his adorable toddler?
The same principal applies here. A newbie blogger may offer some new inspiration, or maybe you’ll learn a small thing which you had no idea about before. So don’t dismiss a newbie blogger easily.
“Build baby build!”
Seth Godin said, “Build baby build!” In his book Tribes, Seth encourages you to create your own tribe and look for people to join your tribe, rather than trying to join other established tribes.
Be on the lookout for digital babies who are searching for new tribes to join. With every digital baby kissed, there is potential of finding a new reader—a new member for your tribe.
Digital babies can form your new loyal audience
Digital babies will have more time on their hands to engage with you than will a super-busy famous blogger. This will mean that a digital baby will read more of your blog posts and see the value you offer. Who knows—they might even buy one of your products!
Having said all this, I need to mention that you shouldn’t help someone with the intention of getting something in return. Help because you think it’s the right thing to do; help because you want to genuinely see the newbie blogger progress further; help because you can use your influence and pay it forward. Surely someone helped you be where you are today?
Hopefully this post inspired you to you to do something nice for a newbie blogger. Before you walk away just take five minutes to find a digital baby you can kiss. Look through your blog comments, RSS reader, guest posts, and backlinks.
See what you can do to help, and how much time you can spend. For example, perhaps you can allocate five minutes each week for a comment, retweet, etc. over the next month. Or perhaps there’s a post that resonated with you, and which deserves a backlink from your blog?
Are you convinced? Is kissing a digital baby better than back scratching a super famous blogger? When developing relationships with other bloggers, what has been your strategy?
Shamelle Perera is a full-time search engine mechanic and a part time blogger. If you are looking for thoughtful, actionable blogging tips with a fresh perspective checkout her blog, Better Blogging Ways Follow her on Twitter @BetterBloggingW, you won’t be bored!