Matt Coddington has written a guest post over at John Chow’s blog on the topic of guest blogging and makes the point that it’s something that is really a win win win situation.
The blogger who does the guest spot wins because it exposes them to a new readership and (as Matt does) if you link back to your blog or if you arrange to have a byline with a link in it you can directly draw traffic back to your own blog as a result. Of course if you’re going to include links in your post make them relevant to the post itself.
The blogger who owns the blog wins because they get to take a break and keep their blog ticking over, they get to involve another blogger (remember giving readers jobs can be a great way to increase ownership of your blog by them) and they get a fresh perspective on their topic.
The reader wins because they get to hear about the topic of the blog from a new angle. Someone once told me (I think it was a parent blogger) that one of the lessons that they learned as a mother was the its not just parents who need a break from kids – its kids who sometimes need a break from parents. I think the same thing applies for bloggers and their reader – as much as your readers might love you – they need a break from you just as much as you need a break from them!
Wondering what else you can do with your blog to give yourself a break? Here’s 7 things I’ve done with my blog while taking a holiday.
PS: it’s only 3 weeks to go until I’m off for my US trip. I’ve already started lining up some guest posters who I think you’ll enjoy hearing from.
Read the full Guest Blogging Series at: