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Why doesn’t Online Main Stream Media link?

Posted By Darren Rowse 18th of July 2007 Pro Blogging News 54

I’ve often wondered – but why don’t many online main stream media sites link when they refer to blogs or websites?

I find it slightly ironic – particularly when they write about new media/blogging.

I’m not sure if it’s laziness, fear of losing readers from a site or if it’s just a different philosophy of web design – but I would have thought if a site was seriously interested in providing useful content for their readers that they’d hyperlink mentions of other websites.

Inspiration for this post – Business Week’s How Top Bloggers Earn Money (I resisted the temptation to just give you a dead link). Thanks for the mention in the profiles BW, it was a real surprise as I’d not heard anything about it until I saw Shoemoney write about it (he’d not heard anything about it either). I really should get a new set of head shots taken!

About Darren Rowse
Darren Rowse is the founder and editor of ProBlogger Blog Tips and Digital Photography School. Learn more about him here and connect with him on Twitter, Facebook, Google+ and LinkedIn.
  1. They are starting to more and more. I just saw this science article – not at all about web/tech – that references the power of blogs and links to blogs.

  2. It’s not just about linking to blogs:

    When will online MSM learn to reference their sources in general: press releases, studies, reports, … Most of it is available on the web, at least in summary format.

    But don’t forget that the problem starts already at the big news agencies: those agencies provide all their stories without links: and yes, this is also a technical challenge because major news distribution software and exchange formats don’t support links.

    A lot of work ahead ….

  3. Darren, You’re the man, but I can’t believe you wrote “loosing readers” instead of “LOSING readers”. Haven’t enough people on the net misspelled “losing” already, ha ha. I expect better from you :)

  4. Thanks for correcting it (loosing/losing), one less eyesore on the net :)

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