I’m a fan of Seth Godin’s writing and so when he points to a new (and free) e-book on the topic of Blogging – I’m going to download it for a read!
‘Who’s There is not an ebook about how to write better or how to follow the traditional conventions about formatting and building a blog. It’s not designed to sell you one service instead of another, either.
Instead, I divide the blog world into three groups and turn my attention to one. And in particular, I try to sell you hard on how building a blog asset can have a spectacular impact on you, your career, your organization and your ideas.
I promise this ebook is incomplete. I hope, though, that it encourages you to pay attention to some of the underlying forces at work online and off. And it’s small enough to email to your colleagues or to post on your own site. Hey, it’s free and it comes with its own carrying case.’
I’m yet to read it (will do so tonight) but you can get the free e-book here (PDF). Tell us what you think of it once you’ve read it in comments below.