Yesterday Google announced the retirement of their Google Reader RSS reader product.
I’ve tweeted a little about it but thought it might be interesting to see the response of readers to this news. it seems at least some people are concerned (with thousands signing this petition already).
For me it is annoying to lose the RSS reader that has become a part of my daily reading of new content on the web – however what is of greater concern to me is the impact it could have upon blog readerships.
Last time I surveyed ProBlogger and dPS reader Google Reader was the #1 reader for subscribing RSS feeds among our readers. While there are many other options out there and some of our readers will no doubt switch to another RSS reader I suspect that some will simply give up on RSS.
Last time I checked ProBlogger’s Google Analytics stats around 7.5% of our traffic was classified as ‘Feedburner/Feed’ traffic. By no means the majority of our traffic – but significant (more than comes from either Facebook or Twitter).
While not all of the 7.5% of traffic will be the result of Google Reader it’ll be interesting to see how much of it is once Google switch it off in July!
What do you think?
- Do you use Google Reader?
- If so will you stop reading RSS feeds or will you switch to a new reader (if so, which one)?
- As a publisher are you concerned that many of your own readers will be lost due to the retirement of Google Reader?
- If you’re concerned – what steps will you take to try to ensure readers transition to other ways of following your site?