This guest post is by Matt Hooper.
After reading through Darren’s census of ProBlogger results, a couple of numbers stood out to me.
- 8.7% of ProBlogger readers haven’t started a blog of your own yet.
- Only just over half of the respondants are on the WordPress.org platform.
The latter caught my attention since you will find a lot of tips and tricks for the WordPress.org platform here on ProBlogger. From looking at these two numbers, you could make a relatively educated guess that there are still a lot of people out there looking to start a WordPress blog.
Finding a home: web hosting
Before you can even start writing your first post, you need to figure out where your online home is going to be. This will be the place that all of your files will live online.
There are different kinds of hosting but they can essentially be classified into three types.
- shared hosting
- virtual private server (VPS)
- dedicated server.
Shared hosting is where most people start out and it is usually adequate for new site owners. Shared hosting is where different users are all on the same physical hardware. This can be compared to roommates. Everyone has their own room but there could be times when someone has a party and nobody gets up early. Like I said, this is good in most cases but if you or one of your roommates gets too much traffic, then the whole server could become slow.
A VPS is the next stage. You are still on a shared machine, but you are more isolated from your neighbours. This usually gives you more processing power and more RAM so that when your traffic spikes, your site isn’t likely to go down. Think of this as having your own apartment where there is a shared building but you can lock the door, and your noisy neighbours really need to have a shaker of a party to disturb you.
Finally, when your traffic is at massive levels, you might consider moving to a dedicated server. As the name implies, this is a dedicated piece of hardware that is entirely yours. All the RAM, the processing power and disk space is yours to do as you wish. This is your own house on acreage and you have no neighbours to worry about. However, the mortgage can start to put a dent in your finances. If you’re at this point, the rest of this post probably isn’t for you.
There are many hosts online, and I’m sure that someone will recommend a good host if you ask nicely. Make sure that you do your research and know what you’re getting into, though. Some shared hosts are crippled in their abilities and will only let you have one domain hosted with them, for example. Or, once you sign up, you discover that “unlimited” isn’t really unlimited.
Moving in: installing WordPress
After you’ve found a place for your blog to live, you’ll need to install the software that will be managing your posts and pages. If you’ve gotten to this point in the post, I’ll hazard the guess that you are probably going with WordPress.
Most shared hosts that are worth their weight will have something called “one-click” installs (it’s actually more than one click, but not much more) or something similar. The “one-click” software varies a bit depending on hosting provider, but they all do the same thing.
This gives you the ability to install WordPress with a few clicks of the mouse. You’ll still need to fill out a username for your site, passwords, site name, etc., but it’s a relatively painless process. The one-click software will set up the database for you, so you don’t need to worry about messing around with that. If you do encounter any problems, the support team at your host should be able to help you out.
Painting the walls: installing a theme
It’s not difficult to find WordPress themes on the internet these days, but you do need to be a little cautious. It’s widely know that the number one result in Google for free themes are full of malware and other nastiness that you’ll want to stay away from.
If you are interested in a free theme then you’re best to look in the WordPress theme repository. The people over at WordPress do their best to vet the themes before they make them available in the repository.
You may not be interested in any of the free themes; instead you might be looking for something with a bit more of a professional look and feel. If this is the case then, you are probably going to want a premium theme or framework. A premium theme or framework usually has a stronger development team behind it, and that team’s there to give you support when you need it. You won’t often get much support with a free theme.
These themes won’t often break the bank, but they will give your WordPress site a little more polish. Frameworks are becoming more and more common, and are probably your best bet. They take a little more work to set up than themes, but will provide you with a custom look without requiring you to drop the cash on a completely custom design.
When you are more established, you may decide that you’re bringing in enough income to justify the custom development costs of a one-off design. A custom design is a complete ground-up design, but in these days of custom frameworks, I think you really need a good reason to want to go with something like this.
Choosing your art: creating content
It’s often a good idea to have some content ready to go on your blog before you launch. This ensures that your visitors have more than just one thing to read when they visit for the first time.
I often recommend what I refer to as the “rule of fives”: launch with five pages, five categories, and five posts for each category. This rule isn’t etched in stone, so there is some flexibility for you to use your creative judgement; nevertheless, it gives you a starting point.
You don’t need to publish all of those posts on the first day—if you like, save some content to slowly roll out. It helps you set the theme of your blog and keeps your content focused. Keep in mind, too, that this doesn’t all need to be written content. It can be a mix of text, audio, images and video, for example.
Home sweet home: everything else
The above will get you started on your journey to blogging bliss, however there are other items to look at. WordPress is very extensible and things like plugins and widgets can really start to make your website your own. However, if you ask 100 different bloggers what their favourite plugins are, you’ll get a hundred different lists.
Later today on ProBlogger, we’ll be talking more about plugins. We’ll show you how to install your first plugin, and take a spin through some of the more popular plugins you might want to consider.
In the end, it’s all about building something that you can be proud of. If it isn’t enjoyable, you might be on the wrong path. Take your time and discover only what you need in order to get to the next step, just don’t sit around trying to figure out everything before you begin. Take action and push through the road blocks—and enjoy the process!
Matthew Hooper helps individuals, small businesses and organizations start blogs or websites as a step to building an internet presence. You can get his free guide on building an internet presence or check out his online WordPress course full of step-by-step videos so that you can learn WordPress in a single weekend.