The following is an answer from Andy Wibbels from Six Figure Blogging and Blog Wild responding to my one question interview question of what he’d do differently if he had to start his blog over again.
I would have been keen on keywords from the get-go. I sorta kinda knew they were important and sorta kinda thought I should use them but not using them effectively from the start earns me a big D’oh! award. For example, I wrote a post on my personal blog a long time ago about hunky CNN weatherman Rob Marciano and it has turned into a mini-fan club. Everytime there is a hurricane or a tropical storm, the comments roll in on where Rob is today, what he’s wearing, if he looks like he’s been working out… I’m still not where I want to be keywords-wise for either of my blogs, but I think it is a mindset that the earlier you adopt, the better. Stop talking about yourself and start talking about your topic in relevant, topical, real-world keywords and language – be finable, be searchable.
Also crucial is an email newsletter. Newbie/luddites still think inside the inbox. RSS adoption is growing but ‘real people’ are still wanting information in their email.
I also would have been less nuts about wanting to be the first to blog on a topic. As my near-sightedness increases, I’m trying to spend less time at the computer. I’m reading more (gasp!) and focusing on summarizing the trends that I see online and offline for the benefits of my clients and colleagues.