What to do when a PR company pitches to you badly
Every day I get 5-10 emails from PR companies trying to pitch me with one of their client’s products or services.
In my estimate – 1 in 10 do it well.
The rest clearly either don’t know how to pitch to bloggers or don’t really care.
Common mistakes in pitching to bloggers include:
- impersonal emails – emails that are clearly being sent to hundreds if not thousands of people
- incorrectly addressed emails – emails addressed to the wrong person/blog – I regularly get emails where it’s clear someone forgot to copy and paste my name in and delete another blogger’s name
- irrelevant pitches – where the product being pitches has nothing to do with the blog being pitched (for example – today ProBlogger got pitched to link to a newly released cufflink!)
- long press releases – long slabs of text don’t really inspire most bloggers
The list could go on and on.
I know most bloggers simply bin most of these ‘pitch’ emails (or respond with a snarky one telling the person where to go) but I’ve decided to do something a little more constructive and have been replying to the 90% of bad ones with the following email:
Dear XXXX (insert person’s name).
I appreciate you reaching out to bloggers but wonder if you’d have more luck with a different approach.
Please accept my humble suggestions:
I hope you find these helpful in pitching bloggers.
OK – some of you are thinking that this is a complete waste of time – and it may well be, although it takes all of 1 seconds using TextExpander – but what I’ve found is that a large percentage of those that I send this to respond with a thank you and in a couple of instances it’s actually led us into a fruitful exchange.
On one occasion the PR person that I sent the above email to re-pitched their product to me with the opportunity to give the product away to readers (the ensuing competition was a big success) and on another occasion the company behind the pitch became a paid sponsor of the blog. Neither of these things would have happened unless I’d responded in the way that I had.
While it might be tempting to simple delete such emails – perhaps responding constructively might actually lead to something positive – for me in these two instances it led to both increased traffic and income for my blogs.