Brand New Blog Network – Webby Media has just decided to call it quits just a week after launching. Omar explains it at Too Much, Too Fast? He’d previously announced that Webby Media would give 100% of earnings to bloggers that joined up – I was always fascinated to see how this could be financially viable for not only bloggers but also Omar the blog network himself. Perhaps it really was a case of too much too fast.
One of his lessons learned reminds me of my post last week on Why some Blog Networks are Successful (a post about building a network on credibility and profile). Omar writes:
‘Brand is the only competitive advantage. So if you can’t compete on technology or advertising, what can you compete on? The publisher’s brand. Eventhough I’ve been publishing online for several years now, I really haven’t spent time building credibility. This point is unbelievably crucial. It’s just critical.’
Best of luck in whatever you choose to do next Omar. It’s probably best to fold after a week than after a few months when you’ve put a lot more time into the venture.