Boston.com has a good article on ways to promote your weblog called Don’t let your blog get lost in the fog.
They write – ‘But even good blogs can go unread, without a little extra effort to attract visitors.
What’s needed are some eyeball magnets — blogging tools that will bring new traffic to your site. And there are plenty to choose from.
Syndication, for one. That’s the popular practice of adding a tag to your blog that will automatically let readers know when you’ve added material.
On many popular blogs, you’ll see a link marked RSS, XML, or Atom. Plug that link into a syndication software program, and you’ll get an update every time the website is updated. Most avid blog readers use syndication programs to keep tabs on their favorite sites. Adding syndication to your own blog can deliver a quick boost in readership.
The leading blog-hosting companies, like Google Inc.’s Blogger, provide syndication; it’s just a matter of switching it on and adding a bit of extra code to your blog. If you’re serious about expanding your audience, it’s the first move to make.’