One of the biggest problems for local newspapers is finding things to write about.
Email or call 5-10 of your closest local newspapers and explain you have an explosive new website that will revolutionize the industry you’re in. Make sure you emphasize you’re local, and build it in or near their coverage area. In my case, I’m touting my wallpaper site as the next YouTube- the next huge community oriented around desktop backgrounds, and while that might be a bit extreme, it catches the newspapers attention.
Nine times out of ten, local papers will run this story: “Local Hometown Internet Entrepreneur Ignites Revolution in Wallpapers.” (of course different for your particular situation). Also, a surprising number of local papers are considered authority sites by Google, so a backlink from them would give your SEO rankings a nice boost.