Imagine if you had the power to move your readers to take action on the invitations that you gave them in your blog posts! How powerful would that be?
Lately I’ve heard a number of radio advertisements that have opened with lines similar to the one above — inviting those hearing the ad to “imagine” something. One ad that aired in the lead-up to Fathers’ Day (which falls in September in Australia) said:
“Imagine the look on your Dad’s face when he opens a gift from you and sees a newspaper from the day he was born!”
What a great opening line that is — I immediately envisioned my Dad opening a present and seeing the gift. I was primed to take action and buy that newspaper (although I didn’t because we’d already got him a gift).
After hearing this technique used in radio ads a number of times recently, it struck me that this powerful technique could be used in writing blog posts. Here are a few thoughts I recorded about the idea of using imagination in blogging that I put down on a walk (my second “WalkCast”). Just click on the icon below to start listening.
What do you think? Do you ever use an invitation to ‘imagine’ in your posts? How has it worked?