This guest post is by Hasan of MarketingTheInternet.
YouTube, the second largest search engine right after Google, in 2010 broke the record of uploading more than 24 hours of video per minute! YouTube has also shattered the millstone of over 700 billion video views.
YouTube is an excellent platform for bloggers to build a brand, connect, and provide value to millions of people at once. It can ultimately help you increase traffic to your blog while quickening the process of building loyalty and trust between you and your audience.
After knowing all the stats and the potential, why don’t bloggers use YouTube more to build our blogs and to reach out to millions of people, free? It’s because most blogger are afraid to get behind a camera and show their faces, and share their voices with such a big audience.
Overcoming the fear of rejection
Most bloggers are afraid to create videos because of the fear of rejection—the fear that people will not like your video or think its not good enough.
The nasty thing about life is that you can’t be liked by everyone. Likewise, there are people in life who bring others down just because they don’t have the guts to do something themselves.
So to find success, you have to break away from this millstone and start believing in yourself and your work. Only then will you start seeing the fruits of success. There will always be a majority of people who will find your video interesting and will benefit from and eventually spread and share your work.
But how do you create an awesome, relevant, and interesting video that people share with their social connections, friends, and family? It all starts with brainstorming ideas that provide value to your viewers and get them to spread and share.
Step 1. Brainstorm and mind-map topics
To create a successful video that people will love and benefit from, you first need to sit down and grab yourself a piece of paper and a pen to start brainstorming topics you want to create a video on in the relevant niche you’re in.
Next, decide which format style you want to record your video on. For example: if it’s a screen cast recording, PowerPoint slides presentation or you talking in front of the camera.
After figuring out what topic and which type of recording you choose to use for your first video, you need to create a mind map of all the key points you’re going to talk about in your video. To create a productive mind map, first write down your topic in the middle of the paper and show arrows pointing outwards with all the key points you’re going to talk about.
Once you’ve drawn a simple, clean mind map of your main topic with the headline and all the key points you’re going to talk about, it’s time to gather the equipment required to record your first video.
Step 2. Gather your equipment
Depending on which type of video you’re creating, whether it is a screen cast recording, PowerPoint slide presentation, or you talking in front of the camera, these are some of the basic equipment you’ll need.
A video camera
To record your video, you need a camera. Any video camera should do the job.
A web cam
If you don’t have a video camera to record with, you can use a web cam to get the job done.
A microphone that’s compatible with your computer
You need a microphone to speak into for a clear recording. Microphones help block out all the background noises in your video.
Camtasia for screen casting
For a video tutorial or PowerPoint slides presentation you need screen casting software to record your computer screen from. The best software for the job is Camtasia. This is easy-to-use software with a very friendly interface for both beginners to advanced users.
Step 3. Record your video [draft version]
After deciding on the topic and equipment you need, it’s time to record your video! When recording your video, keep these tips in mind:
Rehearse your video
It’s a good habit to rehearse the whole video before actually recording, as it will eliminate the chances of things going wrong when you actually start recording.
Focus and speak clearly
Speak clearly into the mic while recording, and don’t go too fast. Take your time and speak with confidence.
While recording any video, it’s easy to get distracted and lose focus on what you’re saying. If your viewers realize that you’re loosing your focus and attention, viewers will loose interest in your video and end up leaving. So stay focused while recording.
Don’t be a perfectionist
Don’t think your video will be perfect. Nobody’s perfect and this is definitely not a “job interview”, so keep your video simple and just provide valuable content to viewers who can benefit from it.
Step 3. Edit your video [final version]
Once you’ve recorded your video, it’s time to edit it and create the final version. For Software editing I recommend:
- Windows Users: Windows Movie Maker, which is an excellent free tool to edit and create high quality videos on windows.
- Mac Users: iMovie, which is the best software for editing videos on your Mac. It’s easy and simple to create professional looking videos with ease in no time!
Three quick tips for video editing
- Create a simple Intro to capture the attention of your audience.
- Tweak and fix any mispronunciations and “muck ups” in your video.
- Create a logo of your brand on the top left or right corner of the video to get brand recognition (optional).
Step 4. Upload your video to YouTube
The final step is to upload your awesome creation to YouTube for full exposure.
First, log into your YouTube account and click on the Upload Button on the top right.
Now, click the Upload Video button to upload your video.
As the video starts uploading, fill in the form below it, describing your video with the relevant keywords.
Choose your keywords carefully—they’ll be used to rank your video in searches on YouTube. Don’t use any spammy keywords in your video, as this can violate YouTube’s terms and conditions, which could result in your video being suspended from YouTube.
Three tips for success
- Call to action: In your video always ask for people to comment, rate and subscribe your video as this will help your video to rank higher in searches on YouTube.
- Be active: Reply to every comment you get on the video to start conversations, as this will encourage more comments and interaction on your video resulting in a higher ranking on YouTube.
- Connect with others: After you have uploaded your video, connect and ask your social network, friends and family to watch, comment and share your video. Also start connecting with other YouTubers and ask them to watch your video to spread and share with their friends and subscribers on YouTube.
People love videos because it shows real people and real emotions, so start creating videos that people will benefit from, and build your online presence on YouTube by reaching out to millions of people who spread and share valuable content each day. Video is by far the best way to build your brand and increase traffic to your blog.
Share your experience with video marketing in the comments below!
This guest post is written by Hasan from MarketingTheInternet, Internet Marketing and Make Money from Websites Tips Blog. You can get started with his free Email “Make Money with Websites” Series. Stay in touch with him on twitter @Hasan_tw.