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The Benefits of having a country Top Level Domain

Posted By Darren Rowse 29th of January 2005 Miscellaneous Blog Tips 2

Lee Johnson has a good article pointing out some of the Benefits of having a country Top Level Domain ie a .uk, or .au domain name:

‘Most of the large search engines will give you a higher search ranking for a site that has the tld of the searchers country. For example, if someone from the United Kingdom is performing a search for widgets, a search engine will often rank higher than other sites selling the same product but only have a .com tld.

Having a country specific tld will also allow you to be included in a lot of great country directories that stipulate that your domain name has a certain tld. Getting your site into these directories can be a great way of improving your search engine website rankings as these are 1 way links from authority sites for your chosen subject. These kind of links are graded much higher than reciprocal linking…’

Lee goes on to share other benefits also. It is an interesting question and one that I’ve often considered. My main domain now hosts a number of blogs – and there have been some definite advantages of this approach. i do rank very well on but on the other side of things there are some costs worth considering of having a more localized URL.

If you’re blogging about a global topic the .au can cause problems both in search engines but also with ‘the look’ of the URL. I’ve had a number of people write off my blogs because they are not a .com or .net or .org. However overall my approach is that if you write good content, interact with other bloggers and optimize your blog well you should do ok no matter what its URL.

I’m interested in others opinions on why you have or haven’t gone for a more localized domain.

About Darren Rowse
Darren Rowse is the founder and editor of ProBlogger Blog Tips and Digital Photography School. Learn more about him here and connect with him on Twitter, Facebook, Google+ and LinkedIn.
  1. Some good advise on Domain Names there. However due to the popularity of the .com (popular for online business) it might be hard
    to get the .com of your choice especially if you want your blog domain
    to include popular keywords or phrases. So it might be an idea to consider a less popular extension’s bearing in mind the comments above. In the US that might be a .us domain, in the uk perhaps a etc… Local Hosting may be a factor too if your blog is used to promote your business. I recall a press release where UK hosters with a company called 1&1 had lost position in google’s local search because their IP range was outside the UK.

  2. A great also benefit for having a country domain name is that you already know where your customer is likely to be from. This means that you can display products for that particular customers region without having to ask the customer to select which geographic area they are in.

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