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The 4 Secrets to an Effective E-Newsletter

Posted By Darren Rowse 18th of March 2005 Blog Promotion 3

One of the good blogs that I’ve started reading a bit more of lately is Search engine optimization and Online marketing, a group blog written about Affiliate programs, B2B Marketing, Business Blogging, SEO and more. They write an article today that might be helpful to bloggers wanting to explore developing an E-Newsletter to add to their blog and keep readers in touch with their blogging. They write 4 secrets – the first of which is:

Make it Useful. With a business to business newsletter in particular, it’s difficult to get any traction with readers if you don’t give them some kind of actionable “aha” with every issue you send. They are barraged with emails, and eager to click the delete button as often as possible.

Your goal therefore, is to give them pause. To make them live in fear that if they delete your newsletter, they will miss some insight that would have made a significant impact on their success. Useful information rises to the top of the pile, and when your newsletter is on top, you need not worry about how big the pile is….’

Read more of this article at The 4 Secrets to an Effective E-Newsletter

I would recommend starting an Email Newsletter for your blog if you’re interested in developing a more loyal readership. Last year I started one on my Digicam blog that has now been signed up for by 3000 or so readers that have opted into the newsletter which lets me promote my latest posts to them every week. Its really added a new dimension to what I do. Of course if you’re wanting to start such a newsletter make sure you’re willing to actually deliver what you promise to your readership.

About Darren Rowse
Darren Rowse is the founder and editor of ProBlogger Blog Tips and Digital Photography School. Learn more about him here and connect with him on Twitter, Facebook, Google+ and LinkedIn.
  1. Darren
    Great site – I’m a newbie and learning a great deal from it. On the newsletter front, can you recommend a freeware programme that will give me the wherewithall? I regret I do not have the capability to devise my own.

  2. I have read a lot about doing effective e-newsletters, and I find that length has a lot to do with it in terms of what I read or not. If a newsletter has more then 5-6 stories, I probably won’t read it, but if it only has 1-2 and it looks like the writer hardly put any work into it, I won’t read it either. As a reader, I’m usually looking for a combination of resource style stories, as well as something more entertaining, like a link to an interview or a review of a book or film I’m interested in.

    I wanted to read more on the 4 keys to an effective newsletter link, but got error messages, was wondering if Darren could check and make sure that link is good as I’m curious to read this article, thanks!

  3. News letter, have to look out not to be seen as Spam

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