This is a guest contribution from Kyle Metcalf, of Rackspace Digital.
Choosing the right vehicle all depends on the trip you have in store. Just as you wouldn’t take a Formula One racing car off-roading through the Rockies, a rugged 4×4 Jeep wouldn’t stand a chance on the track against an aerodynamic one-seater.
Similarly, the same approach should be taken when it comes to choosing the best open-source content management system (CMS). Whether you’ll be running a company blog or a site that’s jam-packed with graphics and video, making the right choice depends on your content. Of the three open-source choices, each one has its own advantages, and making the right choice will be a crucial step in creating a dependable website that delivers an engaging user experience.
Checking out the contenders
If you’re in the process of building a new site for your business or revamping your current one, you’ll need to begin with some questions. Are you presenting a purely informational help site or an ecommerce marketplace? Will your content be staying the same for long periods of time, or will it need to be updated multiple times a day? Keeping these questions in mind will help you match up your online goals with the characteristics of these three open-source CMS choices. No one wants to spend more than they should, so knowing the essentials of these three platforms can help you make the best choice.
Drupal: Sophistication and usability in one package
Robust is one way of describing Drupal. Both the White House’s website and the British government’s site, data.gov.uk, utilize Drupal, which provides a sophisticated means for delivering video, text and images in a user-friendly design. The following are the top reasons for using Drupal:
Advanced content: Large-scale multimedia websites have some serious drawing power, yet they need a platform that will be sturdy enough to handle these capabilities. If you’ve got a site in the works that will showcase different kinds of content, this will be a good way to go.
Multiple sources of input: If your site is an ongoing collaboration among many different employees, you’ll need a platform that will enable a variety of input from different users. If you’ll be posting new content around the clock from many contributors, Drupal will give you an effective means for doing so.
Stability and flexibility: A large amount of traffic isn’t a bad problem to have, as long as you have the capability to handle it. Drupal is built to provide a stable performance with a great deal of content versatility. It also can be scaled up or down to accommodate your needs depending on the flow of activity to your site, such as traffic spikes during certain times of year.
Drupal is best for those with a strong background in Web development, and for a complex multimedia site that will need to be SEO-friendly.
Joomla: Your online storefront starts here
Of the three, Joomla’s the latest arrival to the CMS scene and occupies the middle ground between Drupal and WordPress, offering the best characteristics of each. Let’s take a look at Joomla’s top benefits:
Simplified installation: Even if you’re not pressed for time, you’ll be able to get this up and running quickly and easily. Although Joomla isn’t for beginners, its setup is user-friendly and straightforward.
Versatility: Whether you’re planning to build a basic site or jump into the digital marketplace, Joomla will allow you to cover many different options. You can also create forms and surveys for collecting info from site visitors. Whatever you have in mind, you’ll find the right extension for it among the thousands that are available for customizing your site.
Easy management and updates: For those with solid tech experience, Joomla will allow you to make updates to content or design quickly through helpful control tools. You’ll be able to have all the administration tools in one place for generating and tweaking content efficiently.
Joomla is best for ecommerce sites or organizations who want a solid but basic site that features multimedia. It won’t require the expertise that Drupal demands but still demands some development skills and will be a dependable solution for those looking for something less complicated than what Drupal offers.
WordPress: 20 Million and Growing
From its beginning as a humble blog platform, the latest edition of WordPress now boasts over 20 million users and is the basis for everything from The New York Times blog to the Lollapalooza website. For those interested in creating a simple blog or getting their new startup online, WordPress will be a straightforward choice. The following are the best reasons for choosing WordPress:
Ease of use: You don’t have to be a coding whiz to use WordPress. Its accessibility is part of the reason why it’s such a popular format and can be easily customized to create the right look and feel for your business.
Plugins abound: If you already have an idea of the user interactivity you’ll want, you’ll likely find a WordPress plugin that will take care of it, many of which are available for free. Internal linking and embedding external video can all be handled perfectly to increase the usability of your site, whether it’s SEO or broadening your social media activity.
Help is always available: As an open-source tool, and a popular one, WordPress has an enormous community of users, so finding help when you need it is easy. Whatever version you use (each one’s named after a jazz musician), you’ll be able to find answers to questions from experienced users online.
WordPress will be a good choice for simple websites for small to medium-sized businesses and text-heavy blog sites.
And the Winner Is . . .
Once you’ve gathered the facts and weighed the possibilities, match up your goals with the available systems and then prepare for a winner to emerge. Consider the content you plan to generate and what your audience will best respond to, as well as your own coding skills. More information on which open-source platform is right for you can be found through an open-source CMS infographic provided by hosting service Rackspace on each of these three open-source CMS tools.
Great content can be the deciding factor in winning over a consumer, and making the right choice when it comes to content management will help make a good first impression. Making sure you have a strong foundation for your site will be the first step in creating an effective website that will be the nerve center of your online marketing goals.