As Ash explained in her post today, using blogging as a platform from which to sell consulting services can be effective and lucrative.
Blogging has long been respected as a method for supporting offline businesses, but as the potential of blogging in general has evolved, so too have the options for those using blogs to sell services.
If you’re interested in finding out more about this business model, have a look at these articles:
- 9 Critical Tasks Before Launching Your Small Business Blog, by Mark Hayward, takes those creating their first business blog through the essentials. He asks the crucial questions business bloggers will need to answer if their blog is to be a success—and helps them find the answers.
- From hobby blog to business blog: a plan of attack is a post I wrote to help those who want to turn their hobby into a business smooth that process.
- How I got two job offers and a $200 an hour consulting gig from blogging explains how blogger Joe Bunting landed two job offers, consulting gigs and other paid projects from his blog. The strategy he sets out here is a solid blueprint for those who want to do similar things with their blogging.
- How to find readers for a business blog is a post I wrote specifically to help those just starting out building an online presence for their offline business. If that’s you, you might find this post a good starting point.
- How to use LinkedIn to create unique opportunities for your blog business, by Farnoosh Brock, provides targeted social media advice to those supporting a professional services business with their blog.
- Build brand awareness and business with creative video blogging, by Ryan Chritchett, gives plenty of advice to help you harness services like YouTube and Vimeo to help establish a strong presence for your offline business, online.
- 7 Ways to rescue your business blog from the blahs, by Jennifer Brown Banks, talks about content creation for business blogs, with tips and advice that she’s used herself.
- 5 ways your blog is undermining your business, by Georgina Laidlaw, points to some of the common errors that reduce the impact of business blogs—they’re important tips to improve your blog’s quality and your business’s perception within your audience.
Also, don’t forget our series, Build Blog Products that Sell, and ProBlogger’s Guide to Blogging for Your Business—these resources are detailed practical guides that will really help those looking to sell consulting and other services through a business blog.
What other resources and articles do you know of that can help those trying to sell consulting services through their blog? Share them with us in the comments.