Today’s post in the b5media 12 Days of Christmas series is another post by Hsien-Hsien Lei. She previously posted about ethics for science and health bloggers but this time she’s showing her diversity of blogging interests by writing about Product Placement on Consumer Blogs.
Hi. I’m Hsien-Hsien Lei and I write not only Genetics and Health but also Play Library. The approaches to these two blogs are dramatically different. For Genetics and Health, I present science/health news and analysis with no specific intention of selling anything (aside from the occasional book). For Play Library, it’s a constant show-and-tell of toys, book and things for children.
Almost all of the affiliate links I use on Play Library are from the Amazon Associates Program. It’s the most straightforward and comprehensive products catalog online. Amazon also makes it incredibly easy to create product links. Initially, I inserted the pre-fab ad buttons and banners into every post. They were ugly, but functional, and I did get the occasional sale.
When Arieanna Foley’s Cooking Gadgets blog went live, though, I knew I had a lot to learn. She was making sales left and right without a single ad button or banner in sight. Learning from Arieanna‚s successful example requires a little more work and these are the steps I now take for Play Library posts featuring products:
1. Check Amazon.com for the specific product to be featured and find the image I want.
2. Right click and copy image location (I hotlink directly to Amazon because I would have had to anyway if I were using the affiliate buttons).
3. Go to Amazon Associates and pull up the specific affiliate code.
4. Copy the product link which includes my associate ID.
5. Make the product image clickable and include the link wherever appropriate in the post.
Using these steps, Play Library is sleeker and more friendly. My sales haven’t gone through the roof (yet), but I have seen an increase in product sales via Amazon. When one month has passed since the start of the experiment, I’ll be able to compare Google ad revenues as well.
Hope this works for you too! If subtle product placement works on TV and in the movies, you can bet it will work on blogs too.