Steve Remington wrote a good post today that uses the metaphore of roads and intersections to think about blogs. It’s an image that caught my imagination a little. He writes:
“Think of your blog as a virtual business on a road. Your best chance of success is not sitting out in the middle of cyberspace where nobody can find you. Landing your blog in the middle of downtown or on an intersection somewhere will give you many more readers and potential clients.”
Read his full post at Blogs Are Roads; Intersections
I like the imagery of the metaphor and think that there’s some real truth in it. A blogger who simply works on their own blog and doesn’t work to put themselves ‘out there’ on a busy intersection will limit the potential of their blog even if they write great content.
Positioning yourself on a busy intersection or ‘downtown’ means getting involved in your niche, building relationships with other bloggers and becoming part of the places in your niche where the most action is happening.