Performancing have officially started running theiron publishers blogs. Nick writes:
“Right now they are very broad in topic, as this is simply a test (but a test with the aim of making you money..), but presuming all goes to plan, we’ll roll out more creatives and more specific targeting in coming days.
The ads are geo targeted, so if you’re outside of the US, you may not see too much, but visitors in the US will see ads targeted to them. Again this is something we hope to work on if the beta test goes good. ”
While I understand the geo targeting I have to say it is a bit unnerving for a publisher who isn’t in the US to have ads running on your blog that you cannot see – particularly if the ads are ‘broad’. I think I’ll opt out of it here at ProBlogger until they bring in more targeted ads. For the time being though I’ll leave them on my less targeted blogs.