The following post was submitted by Adrian W Kingsley-Hughes as part of the ProBlogger Case Study Series
PC Doctor blog, a blog designed to help people get more from their PCs, back in April of last year.
I bought it to life after a long period of being asked by people why I didn’t have a blog and a longer period of thinking, worrying (standard stuff like “do I have the time?”, “do I have enough to say?”, “will I ever get any readers?”) and then, finally, some constructive planning. One day I just uploaded WordPress to the server, set it up and within five minutes I had a brand new blog. Admittedly, I’d set up a load of blogs and forums before this so the process wasn’t new to me but I still felt a huge buzz of excitement because this was MY blog! After a few basic tweaks and mods (specifically, I let FeedBurner handle my RSS feed and added SiteMeter stats tracking so I could see what was going on, stats wise) I was ready to blog!
I got going straight away and even used the default WordPress template for quite a few months. I worked on the assumption that it was content that was going to draw readers and not how it looked, and since I’m a writer by trade I wasn’t put off by having to write a lot. I’m glad I did this because I could have spent weeks on the style and have no content. Also, since I knew that it would take weeks for any real traffic to show up on the site (from the search engines) I knew that I had time to tweak the look and fix anything that might be broken (or that I might break).
I started off populating the blog with stuff that I’d wanted to put up on the website for some time but hadn’t found the time. I found that by having a backlog of material to go on the web actually help because after a couple of weeks the blog had a good number of posts and the place didn’t feel empty any more. Traffic was slow to begin with but by using Technorati (I tagged everything back then!), leveraging my existing websites by cross-linking, and stated participating in the blogosphere through comments and trackbacks. Traffic was depressingly slow for the first few weeks but I knew that I’d be basically talking to myself for week and I remained optimistic. I lived by the motto that “if you build it, they will come”, and eventually, come they did! Within a year Google has gone from bringing no one to the blog to now bringing in 85% of my readers.