This Guest Post was written by Wendy Piersall from eMoms at Home.
In the first few months of blogging, there was SO much to learn. I figured that SEO was one of those battles I would tackle once I was “more established”. But after 9 months or so, I hired a professional designer to develop a custom template for my blog. Quite literally the next day, my search engine traffic doubled. Soon I went from 800 referrals a month to nearly 2400 monthly referrals – just from Google alone.
I realized rather quickly that I had been terribly short sighted on the importance of SEO for a blog. The extra visitors are important, of course, but with more search engine hits came…
- New readers from outside of the blogging community
- New advertising opportunities
- A higher click-through on existing ads
- Better monetization options for highly ranked posts
- Mainstream press inquiries
How could a blog template impact search traffic THAT much? My question led me to Chris Pearson of Pearsonified and Sarah Lewis of Blogging Expertise, my template designer. Both of these talented designers know how to put a seriously powerful template together – and I decided to interview them to help you ensure your blog template isn’t holding you back, too.
Interview with Chris Pearson and Sarah Lewis
~Chris, I found a post on your blog in which you had a similar jump in traffic from an SEO perspective. You had recently moved from Movable Type to WordPress – what is it about WordPress that is so search engine friendly? [Read more…]