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Screencasts Add Great Content, New Revenue Streams

The following post on Screencasting as a way to add great content and revenue streams to your blog was submitted by Mike Schinkel.

One way to add huge value to your blog is to incorporate screencasts for “how-to” instruction sites “tours” or software products and other blogs and websites.

Take a page from a professional’s playbook

Screencast where Jon Udell interviews Jack Ozzie and J.J. Allaire about Microsoft Windows Live Writer

Jon Udell on Windows Live Writer (30 min)

Jon Udell, now at Microsoft but formerly of Infoworld and a god to many in the technology field uses screencasts frequently and keeps a list of screencasts on del.icio.us. Screencasts are very helpful for illustrating anything that can be shown on a computer screen such as a tour of a website. For example, ProBlogger’s recent post on iReader could have had a quick screencast showing it in action which would make your point much better than sending readers off to go figure it out on their own. And since a “picture is worth a 1000 words”, screencasts can provide a lot more value than the typical post. Combine their visual aspect with the fact that screencasts are (currently) much rarer than written posts and the result is many people providing inbound links if the screencast is good. After all, it’s all about great content, right?

Screencasting takes effort, but provides great returns

Screencast showing live editing of Greasemonkey scripts

Editing Greasemonkey Scripts (45 sec)

Although creating a screencast takes time, it can be well worth the effort if you cover a topic that of high interest to your readers, especially if you are the first to screencast the topic and yours becomes the definitive presentation. When trying to illustrate something you’ve seen on another site, it can be far more effective than sending your readers off to that other site in blind hope they can recognize what you saw. And those employing guest bloggers can ask their readers to create screencasts for them eliminating the time concern and making it a total no-brainer! What’s more, bloggers with enough traffic can sell splash screen advertising at the end of each screencast, and advertisers in niche markets especially eat that kind of thing up. Something tells me there is more money to be made on a blog from screencast advertising than all the HTML click-thru advertising combined!
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WordPress 2.1.1 Users – Important Update

If you’re a WordPress user and are using version 2.1.1 it is crucial that you upgrade to the latest version (2.1.2) – particularly if you upgraded in the last 3-4 days. The reason is that there has been a hacker compromise that version and add/change code.

For further details see the WordPress Blog

PS: Thanks to the many people who emailed me about this. I did see it first on the WP blog before checking email this morning.

Speedlinking – Reader Edition 17 February 2007

Reader-LinksYesterday when I called for reader submissions for a speedlinking post I had an inkling that I’d wake up to quite a few emails with links in them and my suspicions were correct – 47 in all.

What has been submitted covers a broad spectrum of topics -some of it is high quality, some of it I don’t completely agree with, some of it is a little controversial, some of it will be more useful to some of you than others.

I’d encourage you to surf through the list and to link up to those who you resonate with most. Enjoy.

PS: I’ve included a few comments at the end of the list on how it was compiled.

Now get surfing and link up to what you like! There’s enough there to keep you busy all weekend.

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Speedlinking – 20 January 2007

  • Arieanna is has been pondering around the question of what her niche is. She ends up deciding that it’s about ‘community’. She decides that the description of ‘community activist’ probably describes her best. Probably a good description for many bloggers.
  • WordPress 2.1 is available for download as a release candidate. Be careful if you try it on an existing blog and follow all the warnings and suggestions there. Want to know what 2.1 has in terms of features? Here’s a list.
  • SE Round Table discusses whether 301 or 302 redirects are better when switching domains.
  • Web Worker Daily has a post that I think I might need shortly – How to Manage Kids in the Home Office

WordPress 2.0.6 Upgrade Available

If you’re a WordPress blogger you’ll want to take a look at this post over at WP’s Development blog announcing an upgrade to WordPress 2.0.6. It’s a security upgrade and therefore something to pay attention to.

They also note that this is the last update before the release of WP 2.1 which is now in it’s beta phase.

I’ve had a glimpse of 2.1 and it has some nice features – looking forward to getting it here at PB.

WordPress MU 1.0 Launches

WordPress MU 1.0 has been launched today.

This is a ‘Multi User’ blog platform (it’s what is behind WordPress.com) and is designed to run many blogs on the one install rather than just one – something I know many bloggers will be interested in.

It does sound like it is more complicated to set up than a normal WP install but from what I’ve heard it’s pretty stable and should help a lot of bloggers with multiple blogs keep their blogging in better order.

If you give it a go – let us know how you find it.

Introduction to WordPress Resources

I’m sure I’ve seen some good resources on this previously – but has anyone written (or seen anyone else write) a good free and easy to comprehend Introduction to Using WordPress that talks beginners through the basics of things like:

  • Posting
  • Uploading Photos
  • Creating Categories
  • Making Drafts
  • Changing Timestamps
  • Moderating Comments
  • etc etc etc

I’m particularly thinking about the very basic stuff that most of us who’ve been using WordPress for even just a few months don’t give a second thought to.

Obviously WordPress have a great support forum with sections in their Codex for beginners (like this one) but I’d also be interested in seeing any other very beginner oriented learning resources that people can point to.

Get a Real Blog – Instructional Videos Review

Get-A-Real-Blog-VideosI get a lot of emails from PreBloggers and NewBloggers who want to set up a WordPress Blog on their own domain and hosting but don’t know how to do it. It’s a common question and one I’ve been looking for resources on to point people to.

Over the last few days I’ve been watching a series of blogs by Jon Symons called RealBlogVideos (aff) that he’s put together to help new WordPress.org users set up their blogs – I suspect quite a few readers will find them useful (note: not everyone will – so read on and I’ll tell you who they’re for and who they are not for).

Jon makes his living from blogging on blogs like Art of Money and is a regular here at ProBlogger.

The videos cost $15 (US) to buy but for that you get 5 main videos and 3 bonus ones (a total of 162 minutes of instruction).

The main videos are on :

  • Find Keywords for Your Topic & Domain Name Research
  • Register a Domain Name
  • Sign up for and Configure a Hosting Account
  • Install a WordPress Blog, Add a Theme and Do the First Post
  • Configure Your Blog for Security & Do a Backup

Bonus Videos

  • Blogging Copy & Paste Tip
  • How To Install WordPress Manually
  • How To Install WordPress On Dreamhost

What are the videos like?

You can see from Jon’s sales page a sample of one of the videos that will give you an idea of what you’ll be buying. Here’s a few comments:

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A – Z of Professional Blogging Tools

200606271704Following is my A to Z of Professional blogging including blogging tools, blogging platforms, blogging services and ways of making money from blogging (in fact whether you blog for money or not much of what follows should help you improve your blogging).

I hope you enjoy it and feel free to share your own tools and services in comments (I’m sure I’ll have missed some). update – I’ve been adding your suggestions and we’re now up to over 130 blog tools and platforms.

Update: as there are so many blogging tools listed on this page I’ve made another shorter page with just my most recommended blogging resources and tools which might help if you want something with a personal recommendation.

If this is your first time to ProBlogger you might like to subscribe to my free weekly newsletter (see the top of the left hand sidebar) or RSS News Feed.

A

AdSense – contextual ad program by Google
Adbrite – sell text ads
Amazon Associates – popular affiliate program
aStore – add an Amazon Store to your Blog
AdGenta – text ads by Qumana (see ‘Q’)
AdRotator – WP ad rotating plugin
Akismet – Comment Spam Fighting Tool
Adhearus – pay per click advertising
AdWords – the advertisers side of AdSense – many bloggers use it to promote their blogs
AzoogleAds – advertising system
Audio Blogger – adds audio to your blog

B

Build A Niche Store- add an eBay store to your site
Bidvertiser – bid based advertising
Blog Ads – blog advertising network
Blog Jet - blog editing tool
Blog Desk - blog editing tool
Bloglines – Web based RSS feed reader
BlogPulse – blog search tool
BlogPolls – tool for putting polls on your blog
Blog Poll – another blog poll tool
Backpackit – useful organizational tool
Blogger.com – blog platform
Bloggers for Hire – bloggers looking for work and potential employers looking for bloggers
BlogSitter.net – service for find guest bloggers while you take a holiday
BlogBurst – syndicates bloggers content for mainstream medium
BlogFlux – blog services portal
Blogger Jobs – a blog following the advertising of blog jobs

C

Chitika eMiniMalls – advertising program
CrispAds – blog advertising network
Creative Commons – copyright licenses
Copyscape – tool for checking for content theft/plagiarism
Clicksor – advertising program
Clickbank – library of many affiliate products
Commission Junction – collection of many affiliate programs
Casale Media – advertising solution

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