The following post on Screencasting as a way to add great content and revenue streams to your blog was submitted by Mike Schinkel.
One way to add huge value to your blog is to incorporate screencasts for “how-to” instruction sites “tours” or software products and other blogs and websites.
Take a page from a professional’s playbook
Jon Udell, now at Microsoft but formerly of Infoworld and a god to many in the technology field uses screencasts frequently and keeps a list of screencasts on del.icio.us. Screencasts are very helpful for illustrating anything that can be shown on a computer screen such as a tour of a website. For example, ProBlogger’s recent post on iReader could have had a quick screencast showing it in action which would make your point much better than sending readers off to go figure it out on their own. And since a “picture is worth a 1000 words”, screencasts can provide a lot more value than the typical post. Combine their visual aspect with the fact that screencasts are (currently) much rarer than written posts and the result is many people providing inbound links if the screencast is good. After all, it’s all about great content, right?
Screencasting takes effort, but provides great returns
Although creating a screencast takes time, it can be well worth the effort if you cover a topic that of high interest to your readers, especially if you are the first to screencast the topic and yours becomes the definitive presentation. When trying to illustrate something you’ve seen on another site, it can be far more effective than sending your readers off to that other site in blind hope they can recognize what you saw. And those employing guest bloggers can ask their readers to create screencasts for them eliminating the time concern and making it a total no-brainer! What’s more, bloggers with enough traffic can sell splash screen advertising at the end of each screencast, and advertisers in niche markets especially eat that kind of thing up. Something tells me there is more money to be made on a blog from screencast advertising than all the HTML click-thru advertising combined!