Chris over at Performancing has a good post on the topic of where he comments on the fact that many blogs have a fairly low page view count per visitor.
He gives some reasons why this might be the case:
- “Homepage-centric navigation where all the action is on the first page you visit. Browsing the homepage lets you see all the new stuff. If you return every day then there is no need to click any deeper.
- Defaulting to full post rather than snippets. If you switch to partial content as teasers you force the reader to click through to see the rest of the post, only you can decide if it is worth it as some visitors might not like the change.
- Success of RSS. If your readers tend to read the RSS rather than visit the blog you will only get post views on those posts where the RSS user has to click through.”
He then gives a few ideas on how to keep page views higher. If you’re looking for more similar tops you might find my post on how to increase page views on your blog also.