‘Brainy Betty’ over at the Adsense forum at Webmaster World has started a good thread on Lessons Learned with Adsense. She writes:
‘A year and a half later with AdSense and still going strong – here are my lessons learned: (What are yours?)
1. Graphic design: Provide clean pages and lots of them with a simple, 1 color (non-tiled, generally) background
2. Meta Tags: Use them! Make sure you don’t have 90 bijillion keywords. The fewer and more targeted the better. Put the title tag up on top first.
3. Content: Provide useful, necessary content. Get feedback from your visitors to find out what they are looking for; what they want, and create pages accordingly. The more descriptive text on each individual page, the better.
4. Ad Settings: Change them about once a month or so. Make large banners smaller; use verticals in some places, definitely change colors so people notice – especially repeat visitors who have ‘turned off’ the ads in their heads if they see them in the same place with the same colors and formats all the time…’
Read more from Betty and others at Lessons Learned: AdSense