There’s plenty of other ways to spend your time, and certainly easier ways of making money – so why blog?
What are the benefits, really? Isn’t everyone moving toward social media anyway?
The questions all boil down to one thing (encapsulated by Marcus Boswell): what does the modern blogger get out of blogging?
Even if you love blogging, you probably still have wondered once or twice what future is there for blogging when so many other social networks are becoming more and more popular. Why blog when you can Periscope? Or podcast?
There are so many types of blogs, and reasons for starting blogs, but in today’s episode of the Problogger podcast, I want to focus on answering the question why a business should blog – either brick and mortar business, aspiring entrepreneurs, sole traders and businesses or bloggers looking to build their personal brand.
To me, it really boils down to what Bob Burg said:
“All things being equal, people do business with, and refer business to, people that they know, like, and trust.”
So you may be wondering what’s the point when your traffic is down, or you’re feeling uninspired, or someone else in your niche is killing it on Instagram, but there are reasons to forge ahead.
I discuss why it’s still important to have a home base, what blogging does for relationships, and the “secondary” benefits of blogging that are still useful for businesses. Sure maybe blogging isn’t the only way to achieve these objectives, but I want to talk about why blogging is still so important for establishing trust.
I have four things I outline about why you need a blog, and how a blog can help you make sales. Blogs have gone way beyond just being a place to park your written content – there are no rules about what you can and can’t post on them. These days there are people blogging in cartoon form, via video, with podcasts and other audio and as a homebase for their livestreams.
Suffice to say blogs are not dead – and in today’s podcast I reveal why I think that is.
What are your thoughts? Have you had more luck on social than you have on a blog? Is written content going the way of the dinosaur?