There is a good basic post on How to Write Compelling Blog Posts over at Marketing Profs. Nothing particularly new about it but a good place to start if you’re new to blogging and want to have a primer on how to write more effectively. Here is a taster.
‘Writing blog posts and comments on blogs is actually very simple. The basic guidelines: keep your copy lively, factual, tight, clear, short and search engine optimized.
Here are basic blog style guidelines to follow:
Adopt a direct style. Declarative sentences are good. Web readers demand them.
Link like crazy. One thing that distinguishes blog posts from dead-tree journalism is that bloggers link prodigiously….’
Read more at How to Write Compelling Blog Posts