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How to Triple Your SEO Efforts Just By Blogging

Posted By Guest Blogger 21st of January 2016 General, Search Engine Optimization 5

How to Triple Your SEO Efforts Just By BloggingThis is a guest contribution from Julia McCoy.

If you’re like most bloggers, you’re probably wondering how you can produce huge results, the kind other bloggers retire doing. Or, you’re looking to gain a serious boost for your business via blogging, but not sure how to get rolling.

Fortunately, this success isn’t just blind luck – it is the direct result of a series of efforts you can apply to your own blog.

If you’re looking to increase your SEO, blogging is the first and most important step. According to HubSpot’s 2015 blogging frequency benchmark data, companies that blog earn 97% more inbound links than companies that do not. Additionally, companies that post more than 16 blog posts each month get roughly 3.5 times more traffic than companies that publish four or fewer posts each month. (We recently gained over 300 keyword positions in a single day—and it was 100% through our content & blogging.)

Read on to learn more about the SEO importance of blogging and how you can triple your SEO efforts through regular, high-quality posts.

Blogging 101: Why it’s so Darn Important for SEO

When it comes to SEO, there is arguably nothing more important than blogging. In order for content to rank well, there has to be content in the first place and multiple industry leaders have shown that companies that blog regularly do better than companies that don’t. 

HubSpot’s aforementioned blogging frequency benchmark data shows that when small companies with 1-10 employees publish more than 11 posts each month, their sites get three times as much traffic as companies of the same size that publish only one post per month. What’s more, sites with 11 posts each month earn twice as much traffic as companies that publish between 2-5 posts each month.

For slightly larger companies, the results are comparable: companies with between 26-200 employees that publish more than 11 posts per month get twice as much traffic than companies who only publish one post each month.

It’s obvious that blogging frequency really does matter and that, in order to boost traffic and improve SEO, you need to produce relevant, useful content on a regular basis.

One of the main reasons for this is that old blog posts stick around long after they’ve been published. In fact, when HubSpot conducted a study of their own blogging traffic, they found that 90% of the leads their blog produced actually came from old posts. That said, it’s possible to generate, in equal parts, traffic from both old and new content, as long as you know how to create content that is genuinely interesting and valuable.

How to Blog for SEO: 6 Takeaway Tips

Now that you know how important blogging is for SEO, here are 6 tips to help you blog better and produce better results.

1. Create quality content

This may seem obvious, but creating content is one of the most important aspects of SEO. This is because each post you write adds a new SEO page that has the potential to be crawled and indexed by Google. Additionally, each new post can be optimized for unique long-tail keywords which allows bloggers to create pages full of new ranking opportunities. Blogs also offer the opportunity for high-quality backlinks and plenty of organic traffic to your site.

2. Write attention-grabbing headlines

If you do it right, every post you write can create high-quality traffic that gets you noticed. Unfortunately, most people don’t do this right. This is because they focus only on getting content written and distributed rather than creating viral content that maintains its value. The first secret to doing the latter is to make sure that your headlines are irresistible.

Eight out of 10 people read headlines while only two out of 10 read body copy, so you can bet that people will click through to your blog if you get your headline right. Need an example? Consider Upworthy for a moment. Upworthy launched two years ago and now boasts viral posts and 88 million visitors, which makes it more popular by visitor numbers than the Huffington Post, Business Insider, and Buzzfeed. The secret to Upworthy’s success? Attention-grabbing headlines first of all, and then minimal sharing buttons and the use of short, intriguing videos to grab users.

How to Triple Your SEO Efforts Just By Blogging

Once you’ve mastered killer headlines, you’ll want to ensure that your content is the correct length. At Express Writers, our blogs are generally between 1000-3000 words and Buzzsumo has found that its most popular posts range between 3000-10,000 words.

3. Solve your readers’ problems

No matter how quality your content is or how shocking your headlines are, it isn’t going to carry you to SEO and sales success if it doesn’t pertain directly to your readers. This means that, in order for your blogging efforts to work in favor of your SEO standing, you need to understand your audience very well. You should know what they’re interested in and which problems they’re struggling with and you should be able to synthesize new content ideas that will help make their lives easier.

To get a better handle on who your audience is and what they want, use sites like Quora to get involved in niche-specific conversations and then head to BuzzSumo for help in creating and generating new ideas for content. BuzzSumo allows users to plug in keywords and see what other related topics have gone viral on social media. Another great tool for this same purpose is Ubersuggest, which is fantastic for generating ideas for blog posts and advertises itself as “Google suggest on steroids.”   

4. Make it evergreen

It’s one thing for your posts to be attention-grabbing but it’s entirely another for them to hold their value throughout the months or years. This is where Evergreen topics come in. According to Moz, evergreen content offers “continued and sustained success.” To put it another way, evergreen content doesn’t rely upon passing trend and it doesn’t rely on the re-posting of old content. Rather, it uses foundational industry truths as topics from which to branch out. Examples in the world of blogging include “How to Blog – The Steps to a Successful Blog Start,” “Revealed: 19 Things to Know Before You Start a Blog” and ProBlogger’s own “How to Blog: Blogging Tips for Beginners.” These posts all take one evergreen topic (blogging) and offer helpful tips and tricks on the subject. Because of this, these posts aren’t going to come into and out of fashion. Instead, they will continue to be highly searched-for and will continue to be a major source of traffic for their home sites.

5. Use long tail Keywords

Long tail keywords are and have always been a big traffic factor for bloggers. Take Search Engine Journal, for example, who noted a huge 78% jump in traffic after optimizing their content for long-tail keywords. In order to optimize content for long tail keywords, it’s important to create extensively researched, lengthy, valuable content that utilizes your long-tail keywords in a natural way.

Since long tail keywords show you what your users are looking to do, there’s a high probability that content optimized for them will produce far better conversions than content that is not. Additionally, longtail keywords can help you understand how to better structure content in order to solve a searcher’s problems or provide value for their needs.

6. Use CTAs to collect emails

As of 2013, there were more than 3.6 billion email addresses worldwide with upwards of 247 million emails sent on a daily basis. According to many email marketing experts, for every $1.00 bloggers spend on email marketing tactics, they earn $42.00. If you need an example, you can think about QuickSprout, which created a revenue of $43k from one email blast over a single 24-hour period.

That said, it’s wise to collect emails every time someone visits your site. Do this through a special landing page or embed email popups or subscription forms throughout your blog. Accompany these with powerful CTAs and then use the gathered emails for email marketing down the road. In order to get the most emails possible, ensure that your site is structured properly and easy to use. This means that your site should be compatible for all devices and very readable (in terms of font type and actual writing). The site should also load quickly and be easy to navigate. When your site provides a positive experience for users, people are much more likely to click and subscribe than they would be for a difficult site that wasn’t intuitive.


While increasing SEO can be confusing, it’s obvious that blogging does in fact have a large impact on SEO. Follow these 6 tips to help you blog better, increase SEO rankings, and make more sales. Happy blogging!

Julia is a serial entrepreneur and content marketer, and the founder of Express Writers; she loves to blog and is a soon-to-be published author.

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  1. Thanks for sharing your insight, Julia.

    Of all the points above, number three and four stand out to me as most important.

    If we can solve an evergreen problem with our guest post, there’s a good chance it will help people long after it’s made its way to the archives. And the longer our posts provide value, the longer they’ll attract attention, engagement, and backlinks.

    Looking forward to the next one!

  2. Hey Julia,

    Iam fully agree with the above points. But i wanted to add that, SEO has gone beyond that some basic stuff and marketing (content marketing) should be included in the above!

  3. Thanks for sharing..!

    The above 6 point is really simple, but some important for SEO aspects. I absolutely agree with those.

    You know, the most important I love is producing the quality content. Well, the content is kind of your blog. You’ll need to ask yourself, a hot question. Why do read love your article…?

    You’re got to response to your reader. If they love your article, they share you content to variety social media. See, you increase the traffic and conversion rate of your blog. It’s the most important for SEO.

    Your readers are so lazy, it isn’t all but the most of them. I believe that first piece that the look on your article is headline and first paragraph. So, we should be careful to write those.

    The most case I love what you wrote about email marketing. That’s awesome to spend $1 and get back 100x earning..


  4. Thanks for the blog! I find email pop ups really annoying! Is there any other way to direct significant traffic to your site.

  5. Hello there,

    Thank you for sharing, this is a great article filled with knowledgeable information and tips everyone doing SEO should abide by when blogging, although i agree with all of your points it takes more then just posting a bunch of blogs to make them viable, they need to be filled with very well written content, on topic content and content that is going to keep the reader or customer interested which ultimately will lead to an organic conversion. I do agree that blogging if done the correct way is an extremely high valuable tool that i believe is needed to have a successful SEO campaign.

    Thanks again.

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