While traffic to a blog is usually top of mind for a blogger, the real gold is when you create recurring traffic from loyal and engaged fans. It’s all very well and good to have lots of numbers in your stats, but if nobody is interacting or sticking around, it actually doesn’t get you very far at all.
With this end goal in mind, you’ll find that it’s creating content that creates memories in your audience that’s important. And it’s important for a few reasons – your content becomes your brand, it’s what you become known for, and it’s what others tell about you when they share your content or your blog with their friends and family.
I find that when I go to conferences and blogging events, there is always someone who will come up and tell me about a piece of content I shared that resonated with them. It means that I’ve made a connection in some way, a left a lasting impression on a reader who has carried that impression with them as the kind of blog I have and the kind of content I provide.
In today’s episode of the ProBlogger podcast, I want to talk about all the ways you can make this kind of impression on the people who come to your blog. Whether they’ve searched for key terms, found you on Pinterest, were recommended your post by a friend, it doesn’t matter. What you want is for them to hang around.
- story posts
- playful posts
- emotive posts
- inspirational posts
- opinion pieces
- personal posts
- vulnerable posts
The times when I’ve opened up and shared something are usually the times when it strikes a chord in the reader and they feel as though they’re not alone.
The impact of most of these kinds of posts is that they hit the heart, not just the head. It makes the reader feel something, and you’ve succeeded in making a connection. It makes you human. It makes you relatable.
This is what people remember.
You can find today’s show notes on ProBlogger.com, and I’d love to hear – what posts do people remember on your blog? What have you written or shared that has struck a chord?
- Why My First Blog Failed … and What You Can Learn from My Mistakes
- Hey Bloggers! Is it Time to Focus a little Less on Your Blog and A Little More on YOU?
- ProBlogger Podcast 39: What is Your Why?
- How to Write in a More Personal and Engaging Tone
- ProBlogger Podcast: Turn Blog Surfers into Loyal Readers by Building a Sticky Blog