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How to Create a Business Blog When You Don’t Have a Team

Posted By Darren Rowse 11th of March 2016 Business Blogging, General 2

How to Create a Business Blog When You Don't Have a Team

If you have a business, and use your blog to promote it, today’s episode of the ProBlogger podcast is for you!

I’m often asked about blogging as an adjunct to a main business (rather than the business itself), and the biggest thing people want to know is: can they do it solo? Is it possible to create and run a business blog when you don’t have a team of people dedicated to the craft?

What I’m going to be speaking about is less about the content you need to publish, and more about building a workflow to stay on top of it – how you can stay regular and consistent as a business blogger.

Things like:

  • Whether or not you should have an editor, and how to allocate tasks
  • Establishing a publishing rhythm
  • Effective brainstorming tips
  • Editorial calendars and how to batch your tasks
  • Finding time to create, complete and promote your content
  • How to find content and people to interview
  • How you can find content from within your customers
  • Experimenting, tracking and evaluating your content

Are you a business blogger? Or an editor for a business blog? What kinds of issues are you coming up against?

Further Reading:


About Darren Rowse
Darren Rowse is the founder and editor of ProBlogger Blog Tips and Digital Photography School. Learn more about him here and connect with him on Twitter, Facebook, Google+ and LinkedIn.
  1. Nice and informative article. Thanks!!!

  2. I think it is important that you make blogging for your business as one of your priorities and publish content on a regular basis.

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