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How To Advertise Your New Business In Blog Posts Without Looking Too Promotional

Posted By Guest Blogger 23rd of January 2015 Business Blogging 39
Image via Flickr user twicepix.

Image via Flickr user twicepix.

This is a guest contribution from freelance writer Victor Ijidola.

Sometimes we just want to advertise our new businesses in blog posts so people can quickly know the new product or service we’re selling.

But then, we don’t want our readers to see us as being too promotional. So often we say little or nothing about our product, thereby making a lot of them read, get value, and leave. without ever having a glimpse of what we sell.

Honestly, that doesn’t sound good for business.

So how do you solve this puzzle?

Here’s the truth: Millions of people visit various blogs every day to get tips that would help solve specific problems for them. If they begin to read your posts and notice that you’re all about how to get their hard-earned cash, they mostly won’t have a reason to give you their attention.

And when when they don’t give you their attention, they’re not in the right frame of mind to buy whatever you’ve got to sell.

So you really don’t want to look too promotional in your blog posts.

In this post, I’ll be sharing two basic strategies by which you can effectively advertise your new business in blog posts without turning people off.

Strategy #1: The challenge approach

Okay, this approach will stress you. However, you will discover that it’s worth the effort in the end.

Basically, here’s how it works:

  • Come up with a problem
  • Solve the problem with your product/service
  • Get results
  • Share your results in blog posts

The following posts will give you a clearer picture of the challenge approach:

  1. Neil Patel’s How I Grew Techcrunch’s Traffic By 30% In 60 Days

So what’s the problem in this case? Traffic.

It’s something anyone who makes blogging a part of his marketing strategy would crave for. But if you’re running a blog, you’d know how challenging it can be.

Neil solved this problem by using his digital marketing service to grow TechCrunch’s traffic by 30%, and then shared his result in a blog post.

See how it works?

This way, he’s not only sharing some great tips with his readers, he’s also advertising his craft.

  1. Zac Johnson’s How I Made $860,538.38 PROFIT in 4 Months!

Six figures in four months?!

Seriously, that’s a big problem for a heap of us bloggers.

Zac got it solved and made a blog post out of it — telling the whole world that he really is a genius in making money online.

How does this apply to his products and services?

Well, there are a lot of bloggers out there who would do anything possible to make as much as six figures in a year, let alone in just four months.

Hence, if Zac is offering any make-money-online coaching service, trust me, people would sign up from all over the world.

But how do you get these kind of challenges and results to share as blog posts while you’re just starting out your business?

After all, these guys have being in their respective niches for years. Of course, they would have even more to share form their experiences.

Well, it’s the same approach:

  • Challenge yourself with a problem – particularly one that your peers find challenging.
  • Use your product/service to solve it
  • Then share your results in blog posts

It doesn’t have to be multiple challenges at once.

Just pick one. After all, we all face challenges at one point or the other in our lives, and we discover that one problem is better tackled than two or more.

Here’s an example of a post by a blogger who challenged himself to write 270 guest posts around the year he started out blogging.

Bamidele Onibalusi’s How I Wrote 270 Guest Posts In 8 Months.

Bamidele started blogging in 2010 and challenged himself to write more guest posts that every other blogger in that same year.

Long story short, he was able to write 270 guest posts in 2010.

The problem here is this: getting 40 guest posts published in eight months is a huge problem for a lot of us bloggers.

Bamidele wrote 270! Seriously, that’s huge.

So what results did he get? He puts it this way

“…I got no true results until I told people what Im capable of. It all started when I wrote a post on my blog telling people how I wrote 270 guest posts in 8 months, this boosted my credibility, made people to start respecting me, brought a lot of interview offers and eventually landed me a big client…”

See how it works?

If you’re freelance writer, for instance, you come up with a challenge like: getting a good number of social shares on a particular articleor getting published on a big blog.

When you’re done with the challenge (if you succeed, of course), you can then come up with a post like: How I Got [xxx] Number of Shares on a Single Guest Post.

This would tell your prospects that, as a freelance writer, you can write articles that will get their prospects engaged and in turn, expose their brand to more customers.

See how it works? When you solve a common problem, you become recognized.

Strategy #2: The business blogging approach

If you run a regular blog, don’t worry, it won’t hurt to do some business blogging once in a while.

After all, you want to advertise your product/service blog posts without looking to promotional, right?

By the way, what exactly is business blogging?

As Corey Eridon of HubSpot puts it Business blogging is a marketing tactic that uses blogging to get your business more online visibility.

It’s simply the art of running a blog that talks about how your product or service can solve specific problems for people.

For example, HubSpot is an inbound marketing company, hence, you’ll usually find topics related to inbound marketing on their blog. That’s business blogging.

Okay you get the drift.

So if you’re an internet marketer, for instance, you can simply write posts like:

  • 7 Incredible Reasons Why Internet Marketing Is A Must For Every Business
  • How Internet Marketing Can Get You Longtime Customers, etc.

Here are few tips you need to make this approach effective:

  • Content is king – you’ve heard that a million times. So genuinely write great contents. We know it’s really not about word counts, but take your time to dive into every corner of each topic. This way, you would get your prospects’ attention.

Ive just developed a handful of simple habits that have bumped my pay rate much higher than the pay rate of the average freelance writer 

See how she dropped the hint that she’s a freelance writer?

  • Lastly, craft a compelling author bio.

Bonus tip: You can use this approach on your guest posts on bigger blogs. This way, you’ll be reaching a wider audience, telling them how much you know your stuff.

I used this approach with my guest post on Blogging Tips.

The result? I got a client.

Here’s the harsh truth 

If I’m going to be honest with you, I’ll let you know that the strategies above don’t always bring an overnight success.

However, it does bring success.

But you’ve got to use them to write a heap of great posts, on your blog and on other blogs.

Danny Iny of Firepole Marketing puts it this way, “You understand that if you want blogging to part of your marketing strategy, then you’re going to have to write great posts, and lots of them on your blog, and on bigger blogs, too” .

What are your thoughts?

Victor Ijidola is professional freelance writer and copywriter. You can learn more about his freelance writing services or more get sales and marketing tips for your new business on his website. Some of his works have also been published on Forbes and Blogging Tips. Connect with on Twitter @veeblogs

About Guest Blogger
This post was written by a guest contributor. Please see their details in the post above. If you'd like to guest post for ProBlogger check out our Write for ProBlogger page for details about how YOU can share your tips with our community.
  1. nice article. I am a professional portrait photographer specializing in high school seniors. I have difficulty coming up with “problems” they or others have that I could solve. Any tips or ideas come to mind that may help me get those creative juices flowing? Thanks!

    • Hi John, thanks!

      It doesn’t have to be right away. Take your time to find one.

      I believe you can always find a challenge you can tackle — particularly, one that’s common to other photographers.

  2. I am biggest fan of Pro Blogger and just searched “How to advertise in best way” and found this, wow, thanks Darren :)

  3. Wow, Great Guest Post, Victor Ijidola!

    Thanks for sharing with us this much, couldn’t read full though ;)

  4. Thanks, Rahul!

  5. This is the great thing about blogging. You can pretty much promote yourself without looking too promotional. In addition to that, bloggers can create online scenarios where they are seeing solving problems by directing people on “how to blog posts,” and showing people how they came up with a positive solution to solving a challenge.

    This is also a subliminal and positive way of promoting a blog and improving search engine rankings. Don’t you agree?

    • Great! I’m so glad to find like minded individuals like you here man. I totally agree with you!

      • Thank you for agreeing to and enjoy your weekend. This blog post is definitely “food for thought” in writing effectively without looking too promotional. Thank you for putting this out into the web universe :-)

  6. These strategies work nicely Victor. Neil and Zac are both so darn good at doing epic stuff then explaining how they did it in a convincing but non promotional fashion. I’d add; the better you become at storytelling the more you’ll find business prospects. It’s like, people buy from folks they know, like and trust. Or at least they gotta trust them ;) If you become really adept at pulling people in through your stories, through your posts, because you wrote for days, and days, honing your craft, readers will buy into your business.

    I figure that by becoming a better writer I’d become a better business person. So far, so good, in paradise ;)

    Thanks for the share!


  7. Yes Ryan. It’s all about people seeing their problems solved in how you solved yours.

    And the way you do the 7k per post thing on your blog? It’s awesome. You’re making a clear difference and standing out. I hope you’ll share how you do that in a blog post.

    It’s an honour to have you here, Ryan.

  8. I go along with your nice article and interested in “finding problems” and solve them. Hmm…nice. I am in an attempt to focus on a niche. I’ve found that I will target students, especially freshmen year. “Problem” is they find themselves difficult to find a nice rent house to stay along their study. My real problem is how to build blog post to shoot them so that I can serve them in finding some rent house?

  9. Well, these strategies really works. And the way you elaborate them with others great sites posts made it very cool and easy to understand.


  10. Very nice article by Victor Ijidola. Keep up sharing such kind of posts

  11. Hi Victor,

    Enjoyed your blog thoroughly. Hope to see more of you around. Indeed writing great and gripping content is a skill which can only be cultivated by slogging it out over a period of time. But it is a great technique to promote a product or service, by identifying a problem, solve that problem using that product and publish the results, more than half the battle won and you are on your way to some cool dollars!

  12. Glad you got my point, Cathy! When prospects see their problems solved in your posts, they can be 70% ready to buy your stuff.

  13. I like the second strategy that fits into my business model more. Actually, I write about what I’m specialized in sometimes without promoting my service. The website itself tells the audience there are such and such services. I’d rather keep the context purely for informing my readers about what my site is focused on. This makes credibility for me as an expert in what I’m selling. I think this is enough for me.

  14. Great roundup as usual, really enjoyed your article. Thanks for sharing your article on How to Advertise Your New Business in Blog Posts without Looking Too Promotional. It’s very helpful and useful article. I will definitely share this to my friends.

  15. Hey Victor,

    This is a great way to “reluctantly” talk about what you do and what you promote. It’s more of an indirect approach to draw people in who are just not having any luck into solving their problems or looking to do business with you. And what would do it? Talk about your experiences because more than likely your audience will be able to relate to them. There’s a lot of people who feel stuck and really don’t know where to turn. This is a great way to present yourself and what you have to offer without looking too Promotional! Thanks for the tips Victor. I hope you’re having a great weekend!

    • Yes, Sherman. You nailed it on the head. It’s basically an indirect approach to draw people in and do business with you.

      Thanks for your time, Sherman.

  16. Hi Victor!Awesome!I believe that you’ve done with your research before you wrote this great post. I can see that you really expert in delivering meaningfull content. I just wanna say that article above motivates me to move on and be more pasion and creative in blogging. You remind me about nice approach based on what our readers need…

  17. Great article. But selling products or your services in blog posts without looking too promotional is much easier than that :) Being genuine and honest means a lot. If you treat your readers as best friends, if there is mutual trust and respect all you need is just to show how awesome your product is. There is only one BUT. The product HAS to be truly awesome.

  18. That’s a great way to promote our websites with our readers.
    Nice article Victor.
    These articles make me return to problogger every time.

  19. There is another term for this kind of advertising. It is called “Native Advertising”. Where the difference between the promotion and the content is so subtle that the user is not able to distinguish it.
    Anyways, you compiled a great list. Kudos for that.

  20. Hi Victor, Great Article About Business Promotion Via Blogging. The Post I Was looking For, I Also write Blog and Have My Own Business. So Now i Can Use Your Tips While my post’s. Thanks A lot Again.

  21. Definitely, Maria. The product HAS to be truly awesome. Thanks for your time dear.

  22. Good Post Victor! Very deeply explained, i would surely try this on my blog.

  23. Thanks, Shaheryar. Glad you found this useful.

  24. Creating a problem and finding an apt solution is a great approach since while surfing the net, we always want to find answers to our questions or problems most of the time. People should know what they stand to gain from you or else it’s of no use. An excellent post. Please keep us enlightening

  25. Great article, lots of really good resources and case studies mention!

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