The following post on the “Pros and Cons of hiring a web consultant” was written by Lara Kulpa.
So you’ve got yourself a little start-up blog and you’ve earned some okay money. You spend 5-10 hours a week writing, commenting on other blogs, doing all the things that Darren tells you to do in order to increase your blog’s popularity, but you’re still not raking in the big bucks, or getting the traffic even to come close to that.
Sometimes you even look at your blog, with that free template on it that you downloaded somewhere after spending hours trying to figure out how to install your blog software and make small customizations like the color of your text links, and you think to yourself that you’d really like something more custom.
There are pros and cons to hiring an outside web consultant, an SEO “expert”, or a designer, that you should think about before you make that jump.
- A good designer and developer knows what attracts and keeps the attention of your visitors. Research shows that you have less than 3 seconds to get someone to click deeper into your site, and having a good visual appeal is important. Just because you think that falling snowflakes and animated gifs are cute, doesn’t mean everyone does.
- Search engine optimization is more than just meta tags and keywords. There’s research involved, and while your style of writing might be really good, a copywriter or SEO consultant could very well help make it fantastic as well as effective.
- Marketing people need to be creative by the very nature of the world, and a consultant will help you come up with brilliant ideas for spreading the word about your site that you likely have never even thought of.
- Especially if you’re still working a full-time job, have a family to attend to, and are trying to blog for money, you simply don’t have TIME to learn all the things you should know about marketing a website or blog. Hiring a blog consultant or paying for their services will save you an enormous amount of time.
- Consultants cost money. Good consultants cost a lot of money, and you will get what you pay for. Phoning up your 11-year-old nephew to have him spam MySpace pages in return for minutes on his cellphone is going to get you nowhere. You need to spend money to make money. Expect to pay anywhere from $40-$200 per hour for quality work.
- Hiring someone else to do the work for you keeps you in the need for hiring someone else to do the work for you. You don’t learn on your own, and you are forced to rely on someone else to help you succeed (which means trusting a stranger with your livelihood).
- Anyone with a computer can throw up a website and call themselves an “expert”. You have to do some research on the person you’re looking to hire, and you HAVE to ask questions. Ask for examples, references, and definitely Google them and their company before you sign any contracts.
- You need to be willing to not only be taught, but to actually put the time into learning and DOING what your consultant suggests you do. Otherwise you’re throwing good money after bad, and you’re going to wind up feeling broke and no further along than you were before. Consultants are there to consult you, and if you’re not willing to put an effort into it, you’re going to make them feel like their words are going in one ear and out the other. If you’re not ready to learn, then you’re going to spend MORE money, paying them to do it for you.
All that said, having a good working relationship with a consultant or company that offers consulting services can give you long-term results that will guarantee you more traffic, more attention, and yes, more money.