This guest post is by Philip Rudy of www.inetzeal.com.
The recent Panda update has affected many websites, and not only the “content mills” of the Internet. Many bloggers are scrambling and wondering what they can do get their rankings back to where they were.
Side note: If you feel you have been wrongly effected by the recent update, let Google know about it here.
Many bloggers have even gone as far as to delete each and every one of their guest posts until their rankings bounce back, thinking that the guest posts they have allowed on their sites are what is affecting their rank.
However, guest posting is not a problem if it’s done right. If accepting guest posts is what’s keeping your web site at the bottom of the SERPs, then it’s time to start taking a better look at the guest posts your web site is accepting.
Let’s take a close look at the similarities between your sub-par guest post and the type of pages that were affected by the Panda Update:
Original content makes up a low % of content, either at the page level or throughout a whole site
Unfortunately, many guest post topics are rehashed over and over on the Internet. Is it always the guest poster’s fault? No, but when people are trying to build links rather than provide value through their writing, then topics become rehashed over and over again. If you have many guest posts like this then your web site starts to look like a duplicate content monster—and sometimes you wouldn’t even know it.
Solution: Research proposed guest posting topics and see what’s already out there. Let guest bloggers know that if they want to write on topic, then it has to be something completely different from what comes up in the SERPs.
Ads that don’t coincide with the content
Many times when you accept guest posts they may be a little off topic from what you are usually writing about. When you accept many off-topic guest posts, your site begins to look like a content mill—more like an article directory than a blog.
If you have advertisement on your site that’s the same on each page, you begin to have totally irrelevant ads on many of your pages. This is a sign of a poor-quality website—and one that is now measurable in Google’s algorithm.
Solution: Make sure when you are accepting guest posts that the topic is at least somewhat related to the ads that you run on your website. If you run a blog that covers a few or many different topics then make sure you place the appropriate ads to place on the pages that are guest posts.
High bounce rate and low time spent on the page
Low-quality guest posts ensure that the visitor will leave the site as soon as they land on it. Since many guest posts do not have the in-depth analysis on the topics that the visitor is searching for, and are usually just cover a broad generalization of the topic, a visitor will automatically assume that the rest of your website will be just as low quality.
Solution: At first glance the solution to this problem might be to require lengthier articles—but that of course is not a solution. It may in fact just add to the problem. There is no magic word count that will keep your visitors on your site longer—only good content can do that. A good solution to the problem is to require some type of study case or detailed analysis with each article—something to capture the readers’ eyes and keep them there.
Guest posting is not the problem
Guest posting should not be a link-building exercise first and foremost. It is a valuable tool, but one that can definitely be taken advantage of, and doing so will definitely leave your site susceptible to algorithm updates like Panda and others that will be similar in the future.
If you think submitted guest posts will increase the value of your blog, accept them. If they’re just filler, then you are probably better off without the unneeded content.
This article was written by Philip Rudy. Philip helps to run www.inetzeal.com, which is an Internet marketing company that provides a white label link building service.