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Google to Test Audio Ads

Posted By Darren Rowse 10th of November 2006 Advertising 6

News is emerging today that Google is planning on launching a beta of Audio Ads by the end of the year. It’s previously dabbled in print advertising but now look like they’re targeting radio according to a range of articles going around today. I wonder if they’ll also do some cross over into Podcasting using the same technology.

About Darren Rowse
Darren Rowse is the founder and editor of ProBlogger Blog Tips and Digital Photography School. Learn more about him here and connect with him on Twitter, Facebook, Google+ and LinkedIn.
  1. You’d have to hate your users with a passion. This will take away the ability to concentrate when you’re reading. I mean how can you concentrate when all you’re hearing is rubbish ?

  2. Luke, no, these ads don’t go on the web, they are exclusivly for *radio*. Since Google picked up dMarc Broadcasting in January; I belived they’ve signed XM and possible other radio networks.

    Basically you just log into *adwords*, upload your ad, and try to track your results. Maybe using’s City/Country location feature or something.

  3. Thanks Richard. I wonder if in the future if Mp3 downloads become free, because they have Google Audio ads which each time the song is played the Singer gets paid.

  4. I think audio ads really suck. I mean, it depends, if they only hear after you press a button, it’s fine, else…

  5. this is not the correct place to post this comment(however i dont where else) but i was hoping you would share some light on polls- one where the user can choose multiple answers. for eg. if there are 10 options then the user must be able to choose 3. In my case i would also prefer that the user chooses only 3(not less not more).

  6. Adsense for Podcasts! Bring it on Google, Bring it on!

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