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Google Sandbox Explained

Posted By Darren Rowse 6th of April 2005 Search Engine Optimization 2

I hadn’t noticed this post over at Wayne’s on the Google Sandbox which I’m linking to here not only because I think many of you will find it valuable but because I am always getting asked about the Sandbox and this will be a great article to send people to in future to explain it.

‘What is the Google Sandbox?

The Google Sandbox is an alleged filter placed on new websites. The result is a site does not receive good rankings for its most important keywords and keyword phrases. Even with good content, abundant incoming links and strong Google PageRank, a site is still adversely affected by the Sandbox effect. The Sandbox acts as a de facto probation for sites, possibly to discourage spam sites from rising quickly, getting banned, and repeating the process.

How would you describe the Google Sandbox in one sentence?

The Google Sandbox is very similar to a new website being placed on probation, and kept lower than expected in searches, prior to being given full value for its incoming links and content.’

Read more at Google sandbox theory validated by search engine giant

About Darren Rowse
Darren Rowse is the founder and editor of ProBlogger Blog Tips and Digital Photography School. Learn more about him here and connect with him on Twitter, Facebook, Google+ and LinkedIn.
  1. I think it is complete bulloc that you will have a higher chance of being sandboxed if you have competitve keywords. It is more that some keywords are hard to rank on top for even without sandbox, poker etc. All new domains have bad ranking (not the full potential) for 6 months or more no matter what content or keywords.

  2. […] individual pages are not getting very high rankings at all – I suspect that they may have sandboxed me – but making sure your title tags are optimized is another s […]

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