The Google Analytics team posted about some upcoming Announcements on their blog today. New features are coming to Google Analytics including:
- tracking of site search – ‘find out what people search for on your site and where these searches lead’
- Event Tracking capability – reports ‘designed to help you understand how people use and interact with Ajax, Flash and multimedia on your site without artificially increasing your pageview metrics.’
- Outbound Link Tracking – ‘report on links visitors clicked on your site that direct them to another site’
The first one will be available to everyone and the second two will be limited beta tests.