Bloggers like to know that people are reading their blog and so any method that they can find to promote their blog is worth exploring.
In the last 12 hours a new service has been launched to help bloggers find readers. It’s called Blog Rush. If you read many blogs about blogging you’ve probably seen it talked about (they’ve done well at launching with a real buzz). I’ve held off on writing about it because I wanted to check it out for myself before writing).
My initial impressions of the system is that it’s worth exploring.
While I’m not a fan of traffic exchange programs – this one is a little different because it attempts to promote your blog on relevant blogs.
What is BlogRush
There’s a great little video on the front page of Blog Rush that explains the system better than I could on a post – however in short this is a little widget that you put on your sidebar which displays posts that others have written on their blogs (related to your blog’s content).
Here’s how the widget looks (RSS readers might need to click through to see it):
Each time the widget displays you earn a ‘credit’ which means that a recent headline from your own blog will be displayed on someone else’s blog. If your blog gets 100 page views a day your headline will be displayed 100 times on other people’s blogs.
Not only that – they have a referral system so that if another blogger signs up to Blog Rush after clicking through to it from your widget you’ll get credits each time that the referral blog shows the widget. The referral system goes 10 tiers deep – so you can potentially get ALOT of credits.
OK – so this sounds like a bit of a pyramid scheme in some ways and I guess it has elements of that in it – however there’s no money changing hands (it’s free to participate in and you can opt out at any point) and there are a few features in the system that I quite like the look of including:
- Attempt at Relevancy – they show headlines on your blog that are relevant to your content (I suspect this will get better as more join up – but at present I’ve seen some somewhat irrelevant links showing up)
- Filters – you can filter out any keyword that you want and any URL that you don’t want to display on your blog
- Multiple Blogs – you can split the spread of your credits among multiple blogs (ie if you have two blogs you can enroll with both)
Will it bring a lot of traffic to your blog?
The jury is still out on this (despite the hype that many bloggers are using to promote it). The theory is good – although it will depend a lot on where people place the widget on their blog (and there’s not rules on this in BlogRush’s conditions as far as I can see).
I’ve not found that people click through on widgets like this in great numbers in my own previous testing of other things – however even at a small click through rate you could see some nice traffic if you refer a lot of people (and they refer a lot etc).
One key to how well this will work will be how relevant they can make links to content. In a similar way to AdSense increasing CTR when the ads relate strongly to the content – we’ll see the same thing come into play here.
I’m going to give it a go and see what the results are. I’m not sure I’ll put the widget on this actual blog simply because I have space issues in my sidebar – however I’ll be adding it to a few of my others to see how it converts for them.
Sign up for Blog Rush.
PS: one thing I’d like to see added is the ability to customize the design of the widget. While it isn’t ugly – it won’t ‘fit’ with the color scheme of every blog.
Another problem for many ProBlogger readers is that it’s available only to blogs written in English.
Note: links in this post are referral links