@ProBlogger http://www.problogger.net Blog Tips to Help You Make Money Blogging - ProBlogger Wed, 27 Aug 2014 21:09:46 +0000 en-US hourly 1 http://wordpress.org/?v=3.9.2 Copyright © ProBlogger Blog Tips 2010 darrenrowse@gmail.com (@ProBlogger) darrenrowse@gmail.com (@ProBlogger) 1440 http://www.problogger.net/wp-content/plugins/podpress/images/powered_by_podpress.jpg @ProBlogger http://www.problogger.net 144 144 Make Money Online @ProBlogger @ProBlogger darrenrowse@gmail.com no no Top 5 SEO Techniques That Will Hurt Your Business http://www.problogger.net/archives/2014/08/28/top-5-seo-techniques-that-will-hurt-your-business/ http://www.problogger.net/archives/2014/08/28/top-5-seo-techniques-that-will-hurt-your-business/#comments Wed, 27 Aug 2014 16:35:23 +0000 http://www.problogger.net/?p=31694 Originally at: Blog Tips at ProBlogger
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Top 5 SEO Techniques That Will Hurt Your Business

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This is a guest contribution by Greg Whelan of RankExperts.

5. Relying on Backlinks Alone

The use of SEO has been on the rise for a long time, especially for people who venture in online business. However, while SEO is considered a core tool in enhancing online businesses, the same trend can trigger adverse effects if not implemented in the right way. There are certain limits that you must observe when employing SEO for your business – in other words, SEO for business should never be used blindly.

A great number of online businesses are established each day with most of them turning futile while others respond slowly. Note that some of these businesses make use of SEO strategies and still end up disappointing the founders. This implies that SEO should be used in a strategic and wise manner. It is the only way you will be in a position to make your business yield high returns.

To ensure that SEO works ideally for your business, certain techniques must be avoided. There are strategies which have been confirmed to be really alarming for online businesses hence the need to understand and avoid them now and in the long run. Below is a crackdown on five key SEO strategies which must be avoided for best gains in your business:

1. Purchase of Links

This happens to be one of the most profound habits among people who venture in online business. The good thing is that the trend has worked perfectly for most people in the past. However, the benefits attached to purchasing of links may be cut short in the long run.

It has been revealed that search engines are in the move to eradicate the trend of using purchased links in websites. Google for instance is working tooth and nail to ensure that the trend is stopped completely. It will surprise you to know that Google and other search engine companies have a great team of workers whose sole obligation is to trace purchased links and flag them. This implies that people who are used to buying links for their websites may get hurt in the near future after the fight against the link purchase is fully implemented.

At times, even the untrained eye can detect purchased links in any content. Some patterns formed by a set of links may not make sense at all hence they create suspicion. In addition, you might come across a set of unrelated links which do not even tally with the content in question. This is a pretty clear indication that the links are purchased. The bottom line is that search engine teams will easily know if you have used purchased links or not.

2. Focus on Quantity of Links Rather Than Quality

While use of a huge number of backlinks is considered a perfect SEO strategy, the same can go a long way in ruining your online business. One of the worst mistakes that people make is placing their focus on incorporating a bunch of links in their websites not knowing that quality overrules quantity.

Link building is pretty simple since most people consider it so. Actually, it might not take you long to have a lot of links built for your site. However, most people fail to consider the quality of links they get. Instead, they get excited with the number and forget the quality.

Any link created should be authoritative and attractive to ensure that surfers follow it without a second thought. It is always advised that you refrain from links which are characterized by low DA. This is one of the core recipes behind failure in online business.

3. Keyword Stuffing

For a long time, the threat behind keyword stuffing has been emphasized. It has been confirmed that use of many keywords in website content may trigger adverse effects to your business in terms of ranking. The sad part of it is that most people tend not to drop the practice of stuffing keywords in their content.

Keyword stuffing might have been working perfectly in the past couple of years but it no longer does these days. If you must elevate your business with the help of keywords, then optimization is paramount. You must focus on reaching the recommended density of keywords in your content and avoid stretching further. In most cases, keywords are expected to hit 2% density and nothing more.

Instead of using a lot of keywords in your website, it will work best if you focused on creating quality content. If keywords must be used, the appropriate application and fitting is necessary. The keywords must also be in context to ensure natural flow.

4. Use of Duplicate Content

This is one of the most dangerous SEO strategies that any online businessperson can implement. In most cases, businesses with more than one site tend to recycle their content. You might come across similar articles in different sites. It is also possible to follow a certain link and find similar content from that of the mother website.

If you have the tendency of implementing duplicate content, then your online business is possibly not doing so well. It is important to note that search engines are always on the lookout for unoriginal content, regardless of whether or not the site is owned by one person. Normally, search engines do not rank two copies of similar content. In fact, a penalty may result from using duplicate content. This means that the mission of elevating your online business won’t work.

5. Relying on Backlinks Alone

If you have the perception that use of backlinks is the only avenue towards achieving best ranking, then that is not so at all. There are other tools that must be employed to ensure best SEO for your business website. A lot of people have the delusion that many links in a website will remarkably boost traffic which in return elevates the ranking in search engines.

On the contrary, you must team up a number of SEO strategies and techniques for great results to be achieved. Depending on back-links alone will only boost SEO to some extent but not completely. You must ensure that the use of backlinks is balanced with other suites in the SEO sphere. Content marketing, use of social media, as well as onsite optimization can work as a perfect SEO blend.

The five strategies highlighted above are actually things that can be easily snubbed yet with very drastic and adverse effects in the end. They techniques must therefore be avoided at all costs since it is the only way you can move your business to a better level.

The RankExpert’s  Head of Marketing Greg Whelan holds a degree from the University of Austin’s Mccomb School of Business and a MBA in Marketing. With his unique insights into the world of digital marketing, Greg oversees strategic planning for large to enterprise-sized companies. 

Originally at: Blog Tips at ProBlogger
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How to Create Massive Value Content & Blow Your Readers’ Minds http://www.problogger.net/archives/2014/08/27/how-to-create-massive-value-content-blow-your-readers-minds/ http://www.problogger.net/archives/2014/08/27/how-to-create-massive-value-content-blow-your-readers-minds/#comments Tue, 26 Aug 2014 16:57:24 +0000 http://www.problogger.net/?p=30835 Originally at: Blog Tips at ProBlogger
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How to Create Massive Value Content & Blow Your Readers’ Minds

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HOW TO CREATE MASSIVE VALUE CONTENT

This is a guest contribution from Pooja Lohana.

Let’s face it. Your readers are selfish.

The moment they land on your blog, they look for “what’s in it for me?”.

And that’s not such a bad thing after all.

Knowledge is power. Once you know what they are looking for, you can serve it to them.

At the time of writing this, there are 152,000,000 blogs on the Net. That means every half a second, a new blog is created somewhere in the world.

It’s getting harder and harder to be found in the blogosphere and this is not changing in the future.

If you’re passionate about your topic, perhaps you won’t mind blogging without traffic. But eventually, you will end it all in frustration.

You want people to share your message and to have great conversations with.

You want to stand for something.

The only way out is to stand out by writing unforgettable content or as I like to call Massive Value Content.

What is Massive Value Content?

Jon Morrow calls it an “epic” post and prefers writing one epic post week rather than writing one mediocre post every day.

It solves you readers’ specific, burning problem.

You become a mind-reader. They relate with your post, thank you and leave tons of comments.

Here are some examples:

  1. 39 Great Ideas to Beat the Dreaded Writer’s Block
  2. 102 Quick Recipes to Prepare Your Meals Under $10
  3. The Ultimate Guide to Building a Business from $500
  4. The Reason Blogging is Dead & What to Do Instead

Get the gist? Good.

When done right, it has good chances of going viral and bring you new eye balls.

Your blog gets back-linked, a lot. Influencers in your niche love to talk about you. Other bloggers invite you over for guest posts and webinars.

Perfect, isn’t it?

There is only one question: How.

I am not going to leave you high and dry or ask you to “go create epic sh*t”. I’m actually going to tell you how to do it and get noticed big time.

The Ultimate Cheatsheet to Create Massive Value Content on Your Blog

STEP 1. Keep Calm & Create a Plan

Ever get a killer idea for a post in the shower? It hits you like a brick, and you cannot wait to run to your desk to complete your post.

You sit down, compose a cool post, add a stellar image and boom – you hit Publish.

And you wait for the comments to pour in. For a long time.

Slowly you realize that your “killer” post is actually a dud.

I’ve had that experience in the past. It still happens when I don’t pay attention to what I’m creating.

In fact, I’ve set a timer for 60 minutes in the past to write, format, and publish a post with a featured image.

The result? Only a handful of readers.

What’s missing is a concrete plan to stick to. I love how Jon stresses the importance of having a calendar. That was, all you have to do is “blindly” follow it!

Your editorial calendar is one of the simplest and most effective productivity tools out there. It’s a roadmap.

Here’s an example of a calendar for your blog:

DATE TYPE TITLE STATUS
June 02 Massive Value Content (MVC) Tentative title Published/Pending/WIP
June 09 Regular posts/Podcasts/Interview/Opinion/Video posts Tentative title Published/Pending/WIP
June 16 MVC Tentative title Published/Pending/WIP
June 23 Regular posts/Podcasts/Interview/Opinion/Video posts Tentative title Published/Pending/WIP
June 30 MVC Tentative title Published/Pending/WIP

Give yourself at least 7-8 hours to churn out each MVC post because you will need time for research and writing.

Then there’s external linking, sourcing images, social media so that that into account.

You can alternate MVCs with “regular posts” that can be shorter, quicker and easier to create. The frequency of both these posts and how you schedule them is totally up to you, but as a thumb rule, for every 3 regular posts, write at least one MVC post.

Now I know what you’re thinking – that looks like a lot of work in a month.

And I’m not going to lie to you. It is a lot of work.

If you rush a blog post, you will see mediocre results. The best advice if you’re serious about it is to be patient and focused.

STEP 2. Pick Your Type

1. Long Lists Post

People are lazy. Top it with the millions of results available at our finger tips from Google and you ought to love a shortcut.

A lists post gives your readers just that. It makes a specific promise and delivers.

How can you ever get a list post title wrong? Only when your content is not high-value.

If you are giving great value upfront, this type of post can never go wrong.

Don’t believe me? Take a look at the right hand sidebar of BBT. You’ll find it is full of list posts.

Why? Because list posts build authority. They are easy to relate with and promise juicy benefits to your readers upfront.

Here are a few tips to make your list posts even more effective:

  • Steer clear of fluff. Deliver value straight to the point. You can do this by staying focused on creating a list of steps that are fresh, effective and in-depth.
    Tell them how. For example, in this post I’m not just saying “write massive value content” but I’m also sharing how.
  • Add references. Just because you’re creating a long list post doesn’t mean you have to cover everything. Link to external sources where necessary.
  • Write more than 7 items for more eye-balls. One internal test done by HubSpot proved that list posts with less than 6 items weren’t as popular as their longer counterparts.
  • Know when it’s not a list post. Don’t try to convert every single piece of content into a list-based post. Some are better off a tutorials or “ultimate guides”. A good example is when the list is less than 6 items.
  • Use odd numbers when possible. According to a study conducted on students, odd numbered grouping worked better than even-numbered one.
    I wouldn’t take this too seriously though and I encourage you to come up with your own findings.
    And if you have 12 unique bullet points to share after multiple re-reads, by all means go ahead and share them!
  • Use fine adjectives. Strategic adjectives work like a charm.
    Think “29 Killer Exercise Rituals”, “53 Magnetic Headlines” or “10 Easy Recipes Under $10”.

2. Case Studies

If you have clients, you can use case studies and use it for dual purposes.

One, you’re creating MVC because case studies are much in-depth piece of information.

Two, you’re promoting your clients along the way.

KISSmetrics blog does this very well. They are known for rich case studies that solve a problem or deliver value.

Here’s one that explores industry-wide gender bias by WordStream.

A case study focuses on a specific example (WordStream in the above example) or a company as opposed to a white paper, which is more generic.

Using a case study boosts your credibility manifold. It shows your readers what’s possible and all they have to do is follow the exact steps you’ve listed.

Again, the magic of telling them how to do something, instead of telling them the what, is at work.

3. Tutorials & Guides

Ever seen an “Ultimate Guide”?

Perhaps the most common ones have to do with social media or marketing.

“The Ultimate Guide to Using Pinterest” or “The Ultimate Guide to Successful Email Marketing”.

A quick search for “ultimate guide” on Google returns 439 Million results on my end. Refine the search for your industry or niche to get more specific.

For example, “ultimate guide blogging” returns more than 2 Million results.

This type of MVC is a full-blown tutorial on the topic, complete with screenshots, infographics, real life examples, steps, external reference links and calls-to-action. Anything that adds value goes.

In short, as a classic MVC, your ultimate guide will detail step-by-step instructions on how to do something.

Here’s another tip: Since these posts tend to be long, sprinkle visual elements in the form of infographics, video and memes to keep your readers engaged.

83% of learning happens visually. Contrast this with people remembering only 20% of what they read every time so a visual guide along with supporting text works great.

You can always create infographics and other visually engaging content to support your articles with online apps such as Visme.

No matter what niche you’re in, you can still make use of an ultimate guide and do a few things with it.

  • Give it away to your subscribers as a PDF in exchange for their email address. (Also known as lead magnet.)
  • Split it into a series of articles and send it to your mailing list in the form of an e-course.
  • Publish it on Kindle platform (You can list it as free or paid).
  • Record it in your own voice and sell it as an audio.
  • Create a course on Udemy and give it away.
  • Hold a webinar on the same content and give the guide away to listeners after the webinar.

4. Collaborated Posts

Want to tap into other people’s audience for free?

You can. Except for the “free” part.

You see, there is no free lunch, so you have to put in some planning and effort in the mix before you can leverage an influencer’s reach.

  1. The first step is to create a list of influencers in your niche.
  2. Then split the list into tiers 1, 2 and 3 according to their popularity. The bloggers with a slightly larger email list or reach that yours will go under “1”; a more popular one will occupy “2” and so on.
  3. Start with the low-lying fruit, tier 1. (Although not absolutely necessary, you start here because that way you will be more confident when approaching more authoritative blogs.)
  4. Build a relationship with these people.
  5. When the time’s right, pick their brains on one specific question relevant to your blog post and bring all answers together for your next MVC.
  6. When the post’s live, send the contributors a link and thank them. Let them know you’d appreciate if they can tweet or post about it.
  7. Once you’ve worked with tier 1, it’s time to reach out to tier 2.

5. Curated Posts

Do you know why authorities like Oprah are famous? Because they know well to curate.

Curators are people who bring the best stuff at one place – in your case, that “place” is your blog.

Think about it – if your readers can get the best of all worlds, all well-organized, structured and ready to be served, wouldn’t the love you for it?

Curated posts, such as round-ups from the Net or resource pages listing out the best content others have spent hours creating, scream “authority”.

Here’s one: 63 Blogging Tools that Will Make You Insanely Productive.

Do you see how it’s got 171 comments? Also, it’s one of the most popular blog posts BBT’s hosted as you can see in the right-hand sidebar.

It’s actually a resource post listing everything you need for your blog to be up and running (and making money too).

6. “Start Here” Page

Although this is technically a page, you can still count it as MVC because of its nature.

Think of it as a mini-about me page. Your visitors may be finding you from literally anywhere — Facebook, Twitter or another website.

When they land on your page, they need to be held by the hand and shown around.

The Start Here page will do just that and your visitors will thank you for it.

Most of all, this page gives you a chance to gain familiarity and likeability from visitors.

The purpose of a Start Here page is twofold:

  1. Tell them why your blog exists (the benefit)
  2. Spoon-feed them your best content.

So it’s a good idea to organize everything into categories and make it easy to check things out.

And while they’re here, why not ask their email in exchange for a juicy lead magnet (a free report, an audio clip etc)?

In a pistachio shell, here are some things to consider putting on your Start Here page:

  • Why your blog exists
  • What’s in it for them
  • How can they access your content nicely tucked in one place
  • A welcome message with your photo
  • A video of you (optional)
  • Your vision, mission and values (don’t make it boring)
  • What you promise to offer
  • A reminder to join your mailing list

STEP 3. Do It Already!

It’s time to start creating Massive Value Content and claim your authority as a blogger.

Whatever your goal from blogging, the above steps will get you noticed, talked about and attract tons of eye-balls if you combine it with strategies like guest-posting and social media.

Every serious blogger wants to know when they will hit “the jackpot”.

The first 1,000 subscribers.

The first time when they hit 5,000 visitors a day.

The first mention by NYT.

The first $10,000 month from blogging.

What they should be asking instead is how to become a better writer and generate unforgettable content.

In the words of Brian Clark, here’s how:

  1. Write.
  2. Write more.
  3. Write even more.
  4. Write even more than that.
  5. Write when you don’t want to.
  6. Write when you do.
  7. Write when you have something to say.
  8. Write when you don’t.
  9. Write every day.
  10. Keep writing.

What exactly are you waiting for? Go create that piece of awesome content and make someone’s day!

Pooja Lohana is a freelance writer, ghost writer and online marketing mentor featured on Problogger, Firepole, JeffBullas, MarketingProfs, Hongkiat and more. If you’re an aspiring writer and want to become self-employed, create wealth and live a better life by launching your online writing biz, steal her free mini-course to make your first $1000 (and more) writing at home.

Originally at: Blog Tips at ProBlogger
Build a Better Blog in 31 Days

How to Create Massive Value Content & Blow Your Readers’ Minds

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How to Write Smart Content on Days You’re Feeling Dumb & Distracted http://www.problogger.net/archives/2014/08/26/how-to-write-smart-content-on-days-youre-feeling-dumb-distracted/ http://www.problogger.net/archives/2014/08/26/how-to-write-smart-content-on-days-youre-feeling-dumb-distracted/#comments Mon, 25 Aug 2014 14:37:25 +0000 http://www.problogger.net/?p=31691 Originally at: Blog Tips at ProBlogger
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How to Write Smart Content on Days You’re Feeling Dumb & Distracted

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This is a guest contribution from Pratik Dholakiya.

It’s Wednesday morning, you barely slept last night, missed your morning coffee because you were running late, and are now sat in front of your computer staring at a blank Word file wondering what on earth you’re going to write about. You know you should get on with the task but your hands don’t move and your brain refuses to boot up. You’re longing for Saturday already, but it’s only the middle of the week. 

Yeah, the world is a cruel place.

Especially for writers who need to hammer out reams of authentic material every single day of the week. 

The good news, however, is there are ways around even the worst of the situations. I should know, I write for a living. I must have written thousands of articles so far, many of which were produced on days I was struggling.

Along the way I have devised quite a few mind hacks to tackle the problem of focus and motivation. One of these always bails me out on the days focus is a scarce commodity.

Do Some Dumb Stuff

Well, you’re feeling dumb already, so this shouldn’t be a toughie!

Dumb isn’t always bad, especially if it’s the humorous kind of dumb. Humor is good. It cracks you up, brings you back into the moment, lightens the mood, and suddenly the morning doesn’t feel so bad anymore. 

When you loosen up and connect to the moment, ideas aren’t so hard to come by. 

The best part about this is that it helps you think out of the box.

So you have to write about synthetic carpets and you are bored as hell at the mere thought of it?

Your best bet is to let your imagination run wild. Think of everything one can do on carpets. Imagine a huge carpet flying up in the sky with Calvin and Hobbes sitting on it.

That’s your idea – best cartoon strips featuring carpets. 

Listen to Chants or Any Music That Helps You Focus

Here’s one brilliant suggestion, which really melts the distractions for me. 

Create a playlist for all moods. If you choose the right kind of music, you may find it easier to get your mind on the task.

Put on Earplugs

No, really. The kind that go in deep and drown out your surroundings. You will be surprised at how beautifully they work. 

This is a tried and tested measure which goes back to my university days. Any time I feel scatter-brained and unable to focus, I get out my earplugs (have gotten into the habit of carrying them with me). It’s eerily quiet when your ears are plugged. You don’t go deaf, but all noise loses its edge. Even the sound of your colleague on steroids jabbing away at his keyboard feels like it’s streaming in from somewhere far away. You can hear yourself breathing. You can also listen to your thoughts and follow them without any effort. The writing that this frame of mind produces, regardless of whether you have slept the night before or not, is surprisingly sharp.

I don’t exactly know why this works, but here’s my guess – shutting down one of the senses makes the rest perform even better. With earplugs on, the noise around you does not register, which means you automatically listen to yourself loud and clear. 

Unless you have tried this you will never guess just how much of our energy leaks to sounds and noisy distractions, even in seemingly quiet places. On days you are not feeling bright, this neat trick could make all the difference.

Watch a Stimulating TED Talk

One can feel distracted and foolish for a number of reasons. Sometimes it may have to do more with a lack of creativity than with your energy levels. If your enthusiasm for life is wavering or you need a dose of inspiration to fire up, a good TED talk may work better than coffee. For someone I know, watching old Seinfeld videos does the trick. It’s up to you to figure out what inspires you and refer to it when the need arises.

Create a Bank of Go-to Blogs 

Reading some brilliant writing (especially that which is full of play on words) gets me in the mood each time. My phone is loaded with apps that bring to me the choicest of writing from a variety of sources. You can create your own database of inspirational blogs (not necessarily the most popular blogs) and watch the magic rub off on you.

Pick Topics That You Can Write on in First Person

If you have the choice to pick your subjects, pick up the ones that present a greater scope for personalization.

It’s always easier to write something based on your experience, or even narrate a fictional episode, if you already love writing. That kind of stuff just flows because it comes from your heart, not your mind (which you don’t think is working), and before you realize it you have already put a few hundred words on the doc file.

Leave the research-heavy stuff for days you have slept well and are actually having a bearable morning.

Lay out a Structure for Your Posts

If you don’t have the luxury to choose your topics, and calling in sick is not an option, use your limited energy wisely.

Spend some of it in creating a solid structure for your post, something you can rely on to guide you through till the end. 

Let Things Come to You

Trying too hard is a recipe for failure. It’s worse on the days you are already suffering. Let go of laboring over ideas. Instead, take a 5-minute break to collect your thoughts. Just wait patiently, with a calm mind, no hurry at all. The ideas will come to you, and sooner than if you were to chase them. (If you make meditation a part of your life, it will prove priceless during such times.)

Get Moving

When the mind is stuck, moving your body can make it come unstuck. Go on a short walk and walk with a spring in your step. Tap dance in the bathroom for a couple of minutes. The mind-body connection is deep, and the rhythm of one rubs off on the other.

Create a Mind Map

Images come to rescue when words fail us. Take out a pen and paper, or your smartphone, and start drawing. For something related to home décor, draw a home, then a garden, the windows, and the like. 

Alternatively, create a mind map with a pen or a stylus in your hand; I find this works better than doing so on the computer. Both these methods will very likely give you a few breakthroughs, which will make your assignment easier for you.

Finally, get a perspective.

If nothing works, it’s all right. You are allowed to have a bad day.

Pratik Dholakiya is the Co-Founder & VP of Marketing of E2M, a digital marketing agency and OnlyDesign, a creative design firm. He’s passionate about start-up marketing, entrepreneurship & all things digital. You can find him on twitter @DholakiyaPratik to discuss on any of these topics.

Originally at: Blog Tips at ProBlogger
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How to Write Smart Content on Days You’re Feeling Dumb & Distracted

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How to Optimize Your Content for Authorship Success http://www.problogger.net/archives/2014/08/25/how-to-optimize-your-content-for-authorship-success/ http://www.problogger.net/archives/2014/08/25/how-to-optimize-your-content-for-authorship-success/#comments Sun, 24 Aug 2014 16:20:29 +0000 http://www.problogger.net/?p=31683 Originally at: Blog Tips at ProBlogger
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How to Optimize Your Content for Authorship Success

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Screen Shot 2014-08-22 at 11.35.19 amThis is a guest contribution from Jaclyn Freeman.

Who are you?

Don’t fret – this isn’t philosophy class and no, we’re not trying to steal your identity.

One of the most important things you can do in 2014 as a content creator, is identify who you are as a personal brand by monitoring how you come across online. As a writer, it is essential that you are taking advantage of every opportunity you have to turn yourself into a developed brand. 

Twitter, that always-on social network that is constantly abuzz, and Google+, a social network claimed to offer incredible SEO benefits, offer two incredible ways that complement each other to solidify your digital presence. But how, you ask?

Through digital authorship.

Introducing Your New Best Friend: Google Authorship

Everyone is talking Authorship, and with good reason. Google Authorship is a revolutionary function of Google that allows you to identify content you’ve produced, as well as the publishers you’ve produced content for.

The purpose of Google Authorship is to help segment out true quality content from the plethora of content living on the web. Executive chairman of Google Eric Schmidt wrote in “The New Digital Age” that the true cost of remaining anonymous may be detrimental one’s overall search position:

“Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in the in most users naturally clicking on the top (verified) results. The true cost of remaining anonymous, then, might be irrelevance.”

Google Authorship helps to further the notion that all content is not good content; rather, writers must have a) verified content and b) a solidified niche subject matter that they consistently produce original content about. Google Authorship helps to bridge the gap between the casual writer, and the professional content creator.

AuthorRank – Myth or Legend?

While AuthorRank is tough to concretely define, its origins can be traced back to 2005 (pre-historic in digital terms) and as Brian Clark puts it:

“Author Rank is the idea – supported by patents filed by Google – that who creates a page of content (and links out from that page), based on their historical reputation for creating content people actually like, would become one of the signals Google relies on when ranking relevant results of a particular topic.”

While AuthorRank hasn’t officially been implemented by Google as a ranking factor, the idea behind it has already been implemented across digital marketing platforms universally. How do we know? One such sign that has the digital world up in arms is the removable of the pictures next to bylines with Authorship correctly set-up. Some are foolishly associating this cosmetic tweak with the demise of Google Authorship – which couldn’t be farther than the truth. It actually represents the opposite! Google is continuing to acknowledge content produced with semantic markup as higher quality content than content without Authorship, pictures or not. Change isn’t always a bad thing.

Even if AuthorRank never officially occurs, it really doesn’t matter in terms of SEO. Why? Because quality content will continue to reign supreme, and those with their authorship set up, who continuously produce content in their particular field will become obvious authorities. We don’t need AuthorRank to tell us that.   

While Authorship may have lost that visual touch, this minor change was done in an effort to improve mobile search results. Your authorship markup still lives, even without a face, and still has a heavy role in distinguishing you as a credible author on the web, so take advantage.

Set Up Your Authorship

Setting up your authorship is relatively easy, and requires a few lines of code in the backend of your posts, as well as a link to the publication on your Google+ profile. Google provides a step-by-step guide to authenticating your authorship here and as outlined below:

You can link content you publish on a specific domain to your Google+ profile.

  1. Make sure you have a profile photo with a recognizable headshot.

  2. Make sure a byline containing your name appears on each page of your content

  3. Make sure your byline name matches the name on your Google+ profile.

  4. Verify you have an email address on the same domain as your content. (Don’t have an email address on the same domain? Use this method to link your content to your Google+ profile)

  5. Submitting this form will add your email address to the Work section of your profile, which by default is viewable only by your circles. You can keep your email private if you wish. It will also add a public link to the domain of the email address to the Contributor to section of your profile.

  6. Sign up for Authorship.

Cross-Checking Your Google Authorship Code

Once you have your authorship set up, you’ll want to ensure:

  • Your content has true semantic Google authorship <a href=”https://plus.google.com/G+ID? rel=author”>Google</a>

  • Your content’s  @href contains a G+ profile link and @rel=”author” or @rel=”me”

  • Your content’s @href contains a G+ profile link with the [?&]rel=author query parameter and @rel DOES NOT contain nofollow.

  • Your readable author bio pages inlcude<a href=”[profile_url]?rel=author”>Joe Smith</a>

While you’ve likely heard more than enough about how to optimize your Google+ profile, have you given any consideration to your Twitter account for personal branding and authorship success? If not, you should.

Twitter for Authorship? YES!

In the same way that Google+ and authorship serve as an indicator of your online brand, Twitter works as a constant source of credibility via conversations.

Appearance: Twitter recently unveiled a new design that is big on content and visuals. Much like the Facebook design, the new Twitter profile boosts a larger header image and profile photo. In order to have a uniform appearance across the Internet, make sure you choose a profile photo that displays your face clearly, looks professional, and is used across your various personal social properties.

The new Twitter layout also highlights your tweets that get the most engagement, which brings me to our next point…

Verbiage:First, create a Twitter bio that is filled with your subject matter expertise — and hashtag them to create added virality in your profile. Next, add your website, LinkedIn profile, personal blog, and tag any publications that you frequently contribute to.

Beyond the content you post, your website is the only direct lead-generation tool that exists on Twitter profiles. Leave that field blank, and those viewing your page will not have an easy way to learn more about you and your content.

Another great new feature is the ability to pin tweets to the top of your page. Choose a pin that not only received a good amount of engagement, but that personifies you as a brand. Keep it fresh by switching up your pinned tweets every few days!

Sharing is Caring

Who you follow is almost as important as what you post. Find people that are influential to your particular field, as well as publications or companies that you admire, to follow. Engage with the people you follow by commenting and retweeting, in addition to posting relevant, new information.

Convince and Convert suggests that the sweet spot of curation (non self-promotional) vs. self-promotional linking to your site 25-50% of the time generates the best results. Always socialize the content you produce, but make sure to include a healthy mix of re-Tweets of informative, inspiring, and relevant content.

Metadata on Twitter

Twitter Cards enable you to attach media to Tweets that link your content: It’s social’s all-important metadata. Whether that be a summary, a summary with a photo, gallery card, app card, player card, a product card, lead generation card, or website card – Twitter cards enhance the appearance of your Tweets and add to your overall prominence on social.

To set up your Twitter card, add a few lines of HTML to the backend of your site, and voila! Popular content management systems like Hubspot and WordPress offer social plugins, making this step even easier.

Users who share your content will have a “card” automatically added to said Tweet, that will be visible to all of their followers.

Twitter offers more information on how to set up your very own Twitter card here:

  1. Review the documentation for the type of card you want to implement.

  2. Add the pertinent meta tags to your page.

  3. Run your URLs against the validator tool to be approved.

  4. After approval, tweet the URL and see the Card appear below your tweet.

  5. Use Twitter Card analytics to measure your results.

Content Attribution

Lastly, you’ll want to look for the following metadata on each piece of content you produce to make sure it’s properly attributed to you:

  • Authorship is valid if: meta[@name='twitter:creator'] tag (@content is a valid twitter handle [0-9A-Za-z_]{1,15}).

  • Authorship is valid if: <a> tag @href is a Twitter profile URL and @rel is “author” or @rel is “me”.

  • Your readable author bio page on Twitter includes an on-site rel=”author” link in your author bio.

Why Social Optimization Matters for Writers

So, why am I yelling at you about everything from your philosophical identity to coding? Well, because, as a writer, this stuff matters.

Establishing credibility as a content curator in an aggressively digital age is tough, and while you may have your authorship and Twitter perfectly optimized, there is no sure-fire way to know that you are an influential writer to your particular niche… Or, is there?

Recently launched, ClearVoice is a new metric for your voice. It acts as a representative of your content’s authority and showcases your publication’s power. By using a first-of-its-kind algorithm, Clearvoice generates a score for writers based on:

  • Your Twitter and Google authorship markup

  • Where your content lives

  • How many articles you’ve published

  • How many domains you’ve contributed to

  • The social virality of your content

Beyond the funky look and ease of use, ClearVoice offers the ability for writers to claim their profile. Once claimed, writers will have a unique URL that will act as a constantly updating portfolio, chronicling not only all the content you’ve produced, but how well it performed socially. In addition, authors can cross-check proper authorship implementation and troubleshoot with engineers if there are any issues.

ClearVoice can also organically help you score jobs, as publishers can search the platform to discover writer’s who are qualified in a particular field.The ClearVoice score offers an unique view into individual writers influence, as well as offers an unprecedented way for writers to be discovered.

Jaclyn Freedman is the Community Manager for ClearVoice. She promotes and market brands by identifying and representing their unique voices across digital platforms.

Originally at: Blog Tips at ProBlogger
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10 Vital WordPress Security Tips http://www.problogger.net/archives/2014/08/22/10-vital-wordpress-security-tips/ http://www.problogger.net/archives/2014/08/22/10-vital-wordpress-security-tips/#comments Thu, 21 Aug 2014 16:57:41 +0000 http://www.problogger.net/?p=31514 Originally at: Blog Tips at ProBlogger
Build a Better Blog in 31 Days

10 Vital WordPress Security Tips

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This is a guest contribution from John Philips.

security_pic_header

10 Vital WordPress Security Tips

Security should be of paramount concern to any blogger or website owner. It may seem like a tedious task, but it could protect your website from becoming a hacker’s playground. If your site has a revenue stream, then some time invested into security could also protect your livelihood. This article overviews a few key security tips for WordPress blogs. There’s an ever growing collection of useful plugins, but it’s dangerous to think that there is a single solution to website security. It’s important to maintain an ongoing interest in security to provide a reliable defence against hackers.

1. Secure Hosting

If you unknowingly opt for a provider which is infamous for its hosting vulnerabilities, you’ll be cursing your decision at a later date. Research is the key, so allocate some time to find a reputable company with a strong security strategy. Price is likely to be the main comparison point between providers, but sometimes paying slightly more can prove to be a sensible long-term decision. 

2. Work on a Secure Network with a Clean PC

One of the joys of web-based software is ease of access. It might be seriously tempting to amend a blog post when you’re enjoying a coffee in your local café, but accessing WordPress on an unsecure network could seriously compromise your security. At home, where you probably have a more robust network, you should also be sure that your machine is free of malware, spyware and viruses. A sneaky key logger could undo all of your other security measures.

3. Keep Updated

Ensure that your themes, plugins and WordPress itself are all updated regularly. There are developers out there working to protect your site, so don’t miss out on crucial updates that patch the latest security vulnerabilities.

wordpress_updates_pic1

4. Strong Passwords

Passwords consisting of mainly names and correctly spelt words are extremely susceptible to brute-force attacks. Use characters, randomly mix up your capitalisation and avoid names and words. If ‘petname1’ is memorable for you, why not use ‘P@naMe01!’ – it might seem silly, but having some kind of association in your mind will enable you to remember it. Alternatively there are software solutions that store and encrypt your passwords; Roboform and LastPass are both great options.

5. Enable Secure SSL Login Pages

Logging into WordPress through an encrypted channel will provide another layer of protection. Be sure to check with your hosting provider to see if you have an SSL certificate, or are utilising Shared SSL. Then add this line of code to your wp-config.php file:

define(’FORCE_SSL_ADMIN’, true);

If you want an easier option, then there is a plugin that allows SSL control of your site: WordPress HTTPS (SSL)

6. Don’t Use ‘Admin’ as a Username

From version 3.0 onwards you have been able to update your WordPress username, so you’re no longer limited to using the default of ‘admin’. There have been widespread attacks in the past, which have exploited the fact that millions of users still have ‘admin’ as their username. The easiest way to do this is to create a new user account in WordPress and give it admin access, you can then simply delete the old account.

wp_admin_pic2

7. Hide Your Login from the Author Archive

It’s possible to find out a WordPress user’s login, simply by viewing the author archive page’s permalink – i.e. http://www.example.com/author/username/

However, it’s fairly straightforward to remove this. The simple solution is to use the WP Author Slug plugin. 

8. Limit Login Attempts

Limiting the number of login attempts from a single IP address can thwart some hackers, especially if your site has been targeted by a brute-force attack. Thankfully there’s a handy plugin – Limit Login Attempts.

9. Disable File Editing

It can be really useful to edit your theme’s files within the dashboard. However, once you’re happy that you no longer need to edit these files, then it’s sensible to remove this functionality. This will prevent hackers from changing these files. All you need to do is access your wp-config.php file and add the following line of code:

define( ‘DISALLOW_FILE_EDIT’, true );

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10. Create Regular Backups

It’s a mundane task, and one that is often neglected. Backing up could potentially save your site from the website graveyard, it’s a vital step even if you’ve taken all the appropriate security measures. Thankfully, there’s a fantastic plugin that automates the task and removes the mundaneness – BackUpWordPress. It’s a very popular plugin that’s famed amongst the WordPress community for its simplicity and ease of use.

Summary & Other Security Plugins

No single plugin will completely protect your site, therefore the above steps shouldn’t be ignored. It’s also important not to have plugins installed that you don’t use. Feel free to try out some of the plugins below, but if you’re not using them it’s best to uninstall them. Some of the multi-purpose plugins are fantastic, but they might aim to correct certain things you may have already fixed, so assess their features to decide if it’s worth installing.

Login Lockdown – blocks IP addresses for a given time after repeated failed login attempts.

Lockdown WP Admin – hides WordPress Admin (/wp-admin/) when a user isn’t logged in.

Sucuri Security – checks your site for malware, spam, blacklisting and other security issues.

Acunetix WP Security – checks your WordPress website/blog for security vulnerabilities and suggests corrective actions.

iThemes Security – Formerly Better WP Security, this plugin offers over 30 ways to secure and protect your WordPress site. 

Still want to know more about WordPress security? If so then check out: http://codex.wordpress.org/Hardening_WordPress 

John Philips is from SSLs.com. SLLs.com resells SSL certificates from the likes of Comodo, GeoTrust, and VeriSign. 

Originally at: Blog Tips at ProBlogger
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10 Vital WordPress Security Tips

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How to Use Content Themes to Make Blogging a Snap http://www.problogger.net/archives/2014/08/21/how-to-use-content-themes-to-make-blogging-a-snap/ http://www.problogger.net/archives/2014/08/21/how-to-use-content-themes-to-make-blogging-a-snap/#comments Wed, 20 Aug 2014 16:48:45 +0000 http://www.problogger.net/?p=31511 Originally at: Blog Tips at ProBlogger
Build a Better Blog in 31 Days

How to Use Content Themes to Make Blogging a Snap

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This is a guest contribution from Sonja Jobson.

This might sound familiar: you’re staring at a blank screen, panic slowly rising, headache setting in, mind blank. You’re due to publish a blog post but you have absolutely no idea what to write about. Again.

The “writers block” cycle can put a serious cramp in your blogging style, but contrary to popular opinion, it’s not a mysterious ailment with no known cure. In most cases, writers block is a direct result of poor planning.

This is good news, because it means that with correct planning, you can skip right over the blank screen and save loads of time and sanity when blogging.

First Things First: Your Editorial Calendar

Before we dig into using content themes, you need to have some tools in place to hold the whole process together.

The editorial calendar is like a blogging secret weapon – except, it’s not so secret. Most successful blogs – across all sorts of niches and industries – use editorial calendars to give structure and consistency to their blogging.

If you’re not already on the editorial calendar bandwagon, now’s the time to jump on. 

If you’ve been putting off starting an editorial calendar because it sounds too time consuming, complicated, or technical, don’t worry about it. Starting an editorial calendar can be as simple as grabbing a cheap wall calendar from the store and penciling in blog posts on the appropriate dates. Or, you could go digital and use an app like Google Calendar or start a simple spreadsheet.

What are Content Themes?

Coming up with an endless stream of fresh blog post ideas can be exhausting. But, like most tasks, it can be made simpler by building on your momentum instead of approaching it in a scattered, ununiformed way.

Say you get an intriguing question from a reader that sparks some inspiration, and you spend some time figuring out how to transform that idea into solid blog post. It takes a bit of time, but you finally find a good angle and the perfect way to tie the topic into your overall blog theme. Next week’s blog topic: check.

Now you go back to square one and begin coming up with an entirely new blog topic to add to your editorial calendar.

Starting the idea process at square one over and over again is time consuming. There is a simpler process that requires you to complete step one just once, and then build on that same foundation to create weeks or months’ worth of content ideas all at once.

That’s where content themes come in: it allows you to pick a broad topic and build off of it with a bunch of hyper-focused topics, making the planning process quicker and more organized.

For example, take a look at ProBlogger’s product creation theme week

 Screen Shot 2014-08-12 at 2.50.30 pm

For an entire week, each post focused on creating products, diving into sub-topics like what to do before you create a product, what type of product to create, and launching a product.

How to Create and Plan Content Themes

You can structure content themes in several different ways.

Some bloggers find that themes save them so much time and hassle that they use them on an ongoing basis for content planning (each theme beginning right after the other one ends).

You can also use themes for a set period of time (say, one week or one month) scattered throughout your editorial calendar whenever you want to create a focused burst of content on a specific topic.

Regardless of whether you choose to use themes on an ongoing or selective basis, the steps for creating and planning your theme will be the same.

Step #1: choose your topic

You always build a theme on a base topic. For example, a health blog might create a theme based on the topic of ‘eating raw foods for weight loss’. Or, an entertainment blog might create a theme around the topic of ‘80’s movies that are still going strong’. 

The two keys to coming up with theme topics are 1) choosing a topic that is broad enough to support several sub-topics (in other words, you shouldn’t be able to sum it up it just one blog post) and 2) the topic needs to be something your audience cares about.

Step #2: choose your timeframe

After you know your topic, you’ll need to decide how long you want your theme to run. A week? A month? Several months? There is no hard and fast rule on how long a theme should run, so make the decision based on how much content you think you’ll need to create to cover the topic, or simply how long feel like talking about the same thing.

Step #3: Choose and schedule your sub-topics

Now that you know your main topic and the amount of blog post slots you want to fill, it’s time to sit down and plan your individual blog posts. Coming up with a calendar full of ideas should be much easier now that you have a base topic to work off of. A great way to get started is by asking yourself “what are the most pressing questions my audience has about this topic?”

As you decide on individual blog post topics, schedule them into your editorial calendar.

And that’s it! You now have an organized group of blog posts and, for the duration of your theme, you’ll never have to wonder “what should I write about?”

Bonus: Use Your Blogging Themes to Simplify Your Other Marketing Outlets

Saving all that time when planning out your blog content was pretty good, but it gets even better.

You can use the themes you create for your blog to streamline all your other content marketing efforts as well.

Use your theme to help you come up with social media updates, live event (like webinars, live steams, or Q&A sessions) topics, email marketing or newsletter content, or whatever types content you create to market your blog or business.

Using one theme across all of your online platforms will help you to create consistency, structure, and a lot more free time.

Your turn:

How will you use themes to simplify your blogging life? Or, if you’ve already used themes, what were your results? Share it with us in the comments below!

Sonja Jobson helps entrepreneurs grow their audience online in a way that fits their schedule, style, and personality. Want even more advice on simplifying your marketing life? Take her FREE 5-Day Marketing Dare.

Originally at: Blog Tips at ProBlogger
Build a Better Blog in 31 Days

How to Use Content Themes to Make Blogging a Snap

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Why You Have a Better Chance of Landing a Guest Post Than You Think (and How to Do It) http://www.problogger.net/archives/2014/08/20/why-you-have-a-better-chance-of-landing-a-guest-post-than-you-think-and-how-to-do-it/ http://www.problogger.net/archives/2014/08/20/why-you-have-a-better-chance-of-landing-a-guest-post-than-you-think-and-how-to-do-it/#comments Tue, 19 Aug 2014 16:31:07 +0000 http://www.problogger.net/?p=31508 Originally at: Blog Tips at ProBlogger
Build a Better Blog in 31 Days

Why You Have a Better Chance of Landing a Guest Post Than You Think (and How to Do It)

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Image via Flickr user Freddie Peña.

Image via Flickr user Freddie Peña.

This is a guest contribution from writer Ali Luke.

Do you ever think about guest posting but worry you’re not ready?

You probably already know that guest posting is one of the most effective ways to build relationships in the blogging world, get writing credits, and grow your audience … 

… yet you might worry that no-one will take your posts, because you’re too new to blogging, your own audience is too small, or you’re not (yet) a great writer.

Maybe you’ve heard bloggers say that they get dozens, even hundreds, of guest post pitches each week, and you feel certain that the numbers will be against you. 

It’s true that a lot of people are pitching guest posts: as Editor of DailyBlogTips (Sept 2013 – July2014), I got a huge number of pitches.

The truth is, though, that many of these pitches are just awful. And you could easily do much, much better.

Here’s an all-too-representative sample:

Hi 

I am [name removed]. I wanted to guest blog on your esteemed site under SEO section. Here by i  am sending doc conatining article named ” Secrets to improve your page rank” .

Kindly do the needful action

Thanks & Regards

Dear Webmaster,

I have come across your website and found it very informative.

I am currently the webmaster of (a specialist Email Marketing Company). We are interested in writing a “guest blog” for your website.

Please kindly let me know if this is of interest to you, with any terms/conditions of posts. I will then send over some fresh and inspiring content for you to review.

On another note, please could you also give details of any link exchange opportunities?

Looking forward to your positive response.

Yes, in that second example, they really did write “(a specialist Email Marketing Company)”.

Drowning in emails, I soon started deleting pitches straight away if the would-be guest poster didn’t even bother using my name.

I sent brief “no thanks” emails to anyone who pitched something clearly off-topic, or whose email suggested they had a poor grasp of spelling and grammar.

(Yes, that might seem a little elitist, but when I’m offered one nearly-perfect guest post and one that’s going to take hours of my time, it’s an easy choice to make.)

Even the slightly better pitches made some annoying mistakes, like:

  • Telling me they wanted to write a guest post, but not suggesting topics.
  • Acting as though their post was sure to be accepted (e.g. “Tell me when it will be live on the blog.”)
  • Getting my name wrong and starting “Dear Luke”. (Ali is my first name, short for Alison; Luke’s my surname. I know it’s weird!)

I agreed with Daniel (who owns DailyBlogTips) that I’d publish one guest post every two weeks – we wanted the blog to be mainly our own content – and I rarely had much difficulty deciding who to accept. It was rare that I got more than one decent pitch in a two week period.

So you probably have a far higher chance of success than you think. You don’t need to be the world’s greatest writer, and you definitely don’t need a big audience. In fact, I gladly published guest posts from people who were just starting out. All that mattered to me was that they could deliver useful content.

Here’s how to maximise the chances of your guest post being accepted:

Read plenty of posts on the blog before you begin: at least five. You need a clear sense of what’s on topic, and what the audience is like. One of my biggest reasons for rejecting reasonably good pitches was because they weren’t on topic enough (e.g. pitches about running an “ecommerce website” when DBT focuses on beginner bloggers).

Offer a topic or perspective that the host blogger can’t easily provide. I’m definitely no expert on SEO or blog security, for instance, and I was always particularly interested in posts on those subjects. I’d also have been interested to hear from bloggers at a very different stage of life from me (e.g. teen bloggers, people in their 70s, or bloggers with six kids…)

Plan out your post before you start writing. Some of the posts I saw had decent information, but they rambled all over the place. I did accept one or two that needed quite extensive editing, but there’s no guarantee an editor will do this. Having a good plan, and thinking through your post structure, makes it much easier to create a strong piece.

Don’t make obvious, generic points. I saw a few posts that weren’t badly written, but that didn’t say anything much. They gave very obvious advice, and didn’t offer examples, quotes, screenshots, or anything similar. There wasn’t anything new or interesting there for readers.

Edit your post carefully before sending it. I strongly suggest you look at the “big picture” first – do you need to cut any paragraphs, or add in anything new? Once you’re happy with the post overall, do a close edit to make sure your sentences all read smoothly, and to fix any typos.

Get to grips with formatting a blog post well. I loved having guest posts with subheadings, bold text for key sentences, lists in bullet point form, images, and so on. Too often, though, I had to add these things myself when editing. No-one wants to wade through a mass of long, dense paragraphs … and that includes blog editors.

Follow the guest post guidelines. I bet you’ve heard that before! I know it sounds obvious, but so many bloggers ignore guidelines – and that’s often enough to get your post rejected (or at least send it to the end of the queue). If you can’t find any guidelines, take a close look at recent posts to at least get a sense of how long yours should be and what sort of style it should be in.

Include links to posts on your target blog. Some guidelines ask for this, but even if they don’t, it’s good practice. It shows you wrote the post specifically for that blog, and it adds extra value for the host. If you include plenty of links like this, you can usually get away with one or two to your own website as well (so long as they’re relevant).

There aren’t any guarantees in blogging – but if you can write an interesting, well put together post that’s on-topic for a large blog in your niche, there’s a pretty good chance it will be accepted.

(But if you never even try – it definitely won’t!)

I know that pitching a guest post can be daunting, but the worst that can happen is the host blog says “no thanks” – and you can always rewrite the post a little and approach someone else instead.

Is it time for you to write your first guest post? Choose a blog today to target, dig into some of their posts, and brainstorm some topics you could write about. If you get stuck or have a question, just pop a comment below. Good luck!

Ali Luke’s ecourse On Track is a free seven-week program for bloggers and writers, designed to help you get motivated and moving again on your blog (or ebook, or any other big writing project). It’s packed with practical tips to help you move forward week by week, and comes with a free ebook, Seven Pillars of Great Writing. Find out more and join here.

Originally at: Blog Tips at ProBlogger
Build a Better Blog in 31 Days

Why You Have a Better Chance of Landing a Guest Post Than You Think (and How to Do It)

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Stop Writing for Free and Launch Your Own Profitable Blog http://www.problogger.net/archives/2014/08/20/stop-writing-for-free-and-launch-your-own-profitable-blog/ http://www.problogger.net/archives/2014/08/20/stop-writing-for-free-and-launch-your-own-profitable-blog/#comments Tue, 19 Aug 2014 16:21:18 +0000 http://www.problogger.net/?p=31506 Originally at: Blog Tips at ProBlogger
Build a Better Blog in 31 Days

Stop Writing for Free and Launch Your Own Profitable Blog

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You’ve spent countless hours crafting article after article. Your articles have generated thousands of page views. You feel pretty successful in terms of exposure, but large media companies are not knocking down your door to hire you. That paying gig you have been dreaming of still seems just as far away as it always has. Your writing hasn’t earned you a dime, and your exposure hasn’t done anything but bring you momentary comfort. Sound familiar?

There has been a long-raging debating about the merits of writing for free. Some have spoken out heavily in opposition of doing so, saying it devalues the writer’s work. Others have supported it on the condition that the writer is either getting somewhere or is comfortable writing as nothing more than a hobby. In reality, a writer must make the decision that best fits her circumstances. Does she have time to write for free in addition to her paying job? Does she have a clear goal in mind and a path toward a full-time, or part-time employment in the writing field? These are all tough questions, but the decision to write is often one made from passion as opposed to logic. Passion is funny like that, driving us to do things that often don’t make sense.

There’s a way to have the best of both worlds, though. While there is no shortage of sites that will give a blogger the potential for exposure, not many offer pay. Even if some do offer pay, the money is insignificant. The allure of being read is strong, but writers can get the same (or similar) exposure while generating far more income. All they have to do is launch their own site.

Simple, right? Set up an account with Blogger or WordPress, throw up some ads, and start making some money. Not quite. Launching a blog, whether it be in sports, fashion, technology, or any field is difficult. You have to have a clear understanding of the market, of the steps necessary for success, and of the resources at your disposal. In my guide to launching a profitable sports blog, the focus is clearly on sports, but the steps to go from unpaid writer to founder of a site generating a profit can be applied for just about any other topic.

To see the traffic and the success necessary to justify launching your own site, you’ll need to focus on a few key areas:

  • Content Quality
  • Costs
  • Promotion
  • Quantity

Each area, if handled properly will ultimately lead to a blog that generates enough traffic to make a good amount of money. The sites I launched using these strategies have generated thousands of dollars. So, let’s get into it.

Content Quality

The most common pitfall in blogging is poor quality. For some reason, this is overlooked by those just starting out. It may be the rush to get thoughts out in the form of a blog, or it could be a lack of education in proper grammar and style, or it could be any number of things driving the quality of the content down the drain. If that’s happening with your blog, you’ll never build up a traffic base that will sustain any sort of revenue stream. Focus on quality first.

You can do so by taking your time. Read your articles out loud. Have others read them. Read them again yourself. Only after multiple reviews should you hit the publish button. But what if you don’t feel like you have the writing background or skills to ensure top-notch quality. Don’t worry, there are plenty of resources at your disposal. Some will cost you a bit of money (like Coursera’s class on Crafting Effective Writers), but others are completely free (a Google search will yield plenty of free results). If you struggle with your writing quality but want to run an effective blog, you should seriously consider classes. The improvement in your writing will pay dividends in the long run.

When you are launching your blog, trying to attract readers, and trying to get people to share your content, the quality of your blog will set you apart. Invest in that quality, and you won’t be disappointed. Ignore quality, and you’ll be just like the vast majority of blogs out there – ignored.

Costs

Blogging can be very inexpensive, but the costs can rack up fast depending on what you’re looking for. The most likely cost you will incur is hosting. If you use Blogger, you will not have to worry about hosting. All you’ll pay is your domain registration costs. Those are generally inconsequential. However, if you decide to use a content management system (CMS) that requires you to pay for third party hosting – WordPress, Drupal, and Joomla are good examples – you’ll want to make sure you monitor your costs closely.

Hosting providers will generally offer three types of hosting; Shared Hosting, Virtual Private Servers, and Dedicated Servers. Each comes with an increasing monthly cost. Let’s start with Shared Hosting.

Shared Hosting simply means you will be sharing a server with numerous other websites. If your blog is not attracting a ton of traffic this should be a perfectly acceptable option. In fact, if you are just launching, I highly recommend starting with a Shared Hosting plan. If you end up needing to upgrade, that should be easy. However, if you spend more money up front, you can never get back those wasted expenses.

A Virtual Private Server is similar to Shared Hosting in the fact that you will still be using the same server that other websites are using. However, unlike Shared Hosting, your site will be given a partitioned section of that server which helps improve performance. That improved performance means your blog can handle more traffic and will likely be more secure. This service will come with a steeper cost than Shared Hosting, so upgrade wisely.

A Dedicated Server should only be considered once your blog has reached the big time. If you are doing millions of unique visitors per month, you may need to look into a Dedicated Server. This set-up is exactly as it sounds. Your site will have its own server to itself. No sharing, no partitioning just to get a little privacy. A Dedicated Server will also offer the most security since you won’t be as vulnerable to attacks on other websites that may share a server with the other plans. The cost for a Dedicated Server is hefty, so make sure you truly need it before going this route.

Managing the costs of hosting is just one part of managing your blog’s overall costs. Running your site should be inexpensive, but you can gradually scale spending up as you’re generating more and more revenue. I would not recommend immediately going out and paying for advertising on social media or any other channel. Keep costs down to improve profits early. Reinvests those profits for future expenditures.

Promotion

Speaking of future expenditures, you may want to spend a little money on promoting your site once you’ve laid the early groundwork. While Google AdWords is the go-to method for advertising other types of websites, your site will be generating revenue from ads. Spending money on normal pay per click advertising just to generate traffic that may or may not stick doesn’t make much sense. If you decide to spend money on promotion, social media advertising may be your best option.

With the sites I launched, Twitter was my best friend. Twitter referral traffic often ranked in the top-three of all traffic sources. It can be difficult to build a following, but it’s possible to do so without spending money. First though, I’ll explain the paid route. By paying for promotion on Twitter (or Facebook for that matter), your site’s account will show up in the feeds of those who do not follow you. This can generate some quick follows, and those follows are likely to stick. However, beware of non-Twitter services. There are sites out there offering to get you thousands of followers for just a few dollars. Those followers will be robots and they will do nothing to help drive traffic to your site.

If you decide not to spend money on social media advertising, that’s perfectly fine. You can do so pretty easily with Twitter. In order to build a following without spending money, you’ll have to give up the notion of “being cool” on Twitter. If you look at most brands and plenty of individuals, they will have thousands of followers but will be following very few. Don’t worry about being cool. Connect with your potential readers. Follow back anyone who follows you. Seek out those who might be interested in your content, and follow them. Most people are willing to follow back, but be careful how often you do it. Twitter has a policy against “aggressive” following. They don’t explicitly define this, but if you are not following hundreds of people per day, you should be fine. This process takes commitment, and it takes time, but it pays off. The Twitter accounts for the sites I launched now have over 70,000 followers combined. That was the result of almost exclusively non-paid promotion.

You want real, engaged followers. You want those followers to click on links to your articles. Use a service like TwitterFeed or Dlvr.it or something similar to automatically post your content to Twitter as soon as you publish. If you build up a solid following and automate the delivery of your article links to your social media profiles, you’ll see social media suddenly become one of your top traffic referral sources.

While social media traffic is a great source of readers for your site, it’s not the only option. Perhaps the topic you’re covering has a network you can join. For example, in the sports blogging world there are networks like Bloguin and Yardbarker. By joining, you carry some of their approved ads and split revenue with them, but you more than make up for the revenue split with increased traffic viewing your non-network ads (think Google AdSense ads). If your topic of interest does not have a network like this, fear not. You can network on your own. Reach out to similar sites. Share links, offer to share their links, build a connection. While it all seems minute initially, these types of connections build up over time.

Finally, running contests and forging partnerships is a great way to promote your site and see an increase in traffic. With the sports sites I launched, I reached out to other sites who were not direct competitors that I knew I could drive traffic to. We arranged simple link deals where I would put a call to action at the end of each article sending traffic their way, and they would either do the same or promote my site on social media. Contests worked even better, though. If you can afford the cost of a giveaway prize, you’ll be amazed at how much interaction you’ll get with a giveaway. Make those who want to participate share your site’s link, follow you on Twitter or Facebook or do something else that helps build a long-term following. Then, you can randomly select a winner. As long as it’s fair, people will love it, and you’ll see a spike in traffic.

Quantity

We already discussed the importance of quality, but another driving force for your blog’s traffic will be quantity. Quality is far more important that quantity, but the amount of content you produce can usually be directly correlated to the volume of traffic your site sees on a daily basis. The articles all still need to be of a high quality, but you should strive to produce as much content as you possibly can.

Think of it this way, if each article maxes out at 500 views and you produce one article per day. That equates to 182,500 page views in a year. If you double that production to two articles per day, you might see a leap to 365,000 page views in a year. What happens if you produce 10 articles per day or more?

10 per day = 1,825,000 page views in a year

15 per day = 2,737,500 page views in a year

20 per day = 3,650,000 page views in a year

Obviously, there is no guaranteeing you’ll hit 500 views or more for each article, but it seems like a reasonable goal, doesn’t it? When you break it down by views per article, you can focus at a granular level that should help keep you motivated. But wait, you can’t possibly write that much, can you? It depends on the topic you are covering. If each of your articles is a 2,000 word in-depth analysis of something, you’re probably not going to hit 20 articles per day no matter how much help you have. However, if your articles are more quick-hit, you can certainly recruit a staff of writers to help you and easily hit 20 articles per day.

With my sites, we routinely hit 20 to 30 articles per day. It wasn’t always like that, of course. My co-founder and I were originally the only ones writing. We didn’t want to recruit a staff until we could pay them something. We were able to pump out quite a few articles per day, but it wasn’t until we brought on additional writers that we started really producing a lot.

If you choose to bring on a staff, just keep in mind the reason you started this blog in the first place. You were tired of writing for free. Don’t make your writers writer for free. Even if you can’t pay them much, pay them. It will help you build long-lasting relationships, and you’ll be able to bring on quality writers that will help you maintain the quality you worked so hard to enforce early on.

Conclusion

Launching a blog is easy. Launching a profitable blog is hard. If you follow the guidelines above, you won’t be guaranteed success, but you’ll certainly have a leg up on most other people launching new blogs in the area in which you’ll be focusing. The key to making sure your site is profitable is making sure you dedicate yourself. This is not going to be passive income. You’ll have to write, promote, recruit, promote, write some more, and hustle all around. If you do, you’ll love the results.

 

Justin Hunter co-founded Sports Injury Alert and Sports Rumor Alert. He is also co-authoring The Guide to Launching a Profitable Sports Blog. If you enjoyed this article, the guide will provide far more information and go into far more detail.

 

Originally at: Blog Tips at ProBlogger
Build a Better Blog in 31 Days

Stop Writing for Free and Launch Your Own Profitable Blog

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How to Make Friends and Influence People at the ProBlogger Event http://www.problogger.net/archives/2014/08/19/how-to-make-friends-and-influence-people-at-the-problogger-event/ http://www.problogger.net/archives/2014/08/19/how-to-make-friends-and-influence-people-at-the-problogger-event/#comments Mon, 18 Aug 2014 16:17:22 +0000 http://www.problogger.net/?p=31497 Originally at: Blog Tips at ProBlogger
Build a Better Blog in 31 Days

How to Make Friends and Influence People at the ProBlogger Event

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This is a guest contribution by blogger Johanna Castro.

Day one of the ProBlogger conference dawns, and butterflies are probably winging around your stomach as if making a bid for freedom.

For many of us this day has been eagerly anticipated for about 6 months, and it represents one of two days in which you’ll meet some of the biggest names in blogging: Presenters, bloggers, media celebrities and a heap of new friends.

But first. You walk in, you register at the front desk, and then you face a sea of people. That sea of people seems to be undulating like a wave mingling effortlessly with yet another wave of people and the worst thing is that they all seem to know each other.

Crikey!

While you, on the other hand, are standing there on your own without a friend in sight.

I know. Because I’ve been there done that, and at my first ProBlogger event in 2011 I cringed with embarrassment and wondered how I’d dared to bring me and my little blog out into the open to such a huge conference.

After registration I clung to the nearest wall like a boggle-eyed wallflower and actually shook to the souls of my pink suede boots.

Added on to the anxiety of meeting people I had little idea about What to expect at a Problogger training event.

You might also like: Problogger Event 2013 and The Meaning of Life

Be Prepared

Forearmed is forewarned as they say, and since then, and after many brazen ‘fake it till you make it’ occasions, I’ve been continually reminding myself that a conference is not just a fabulous place to learn (Problogger Perth), it’s also a great way of networking in real life with others from the online world.

So it’s a really good idea to be armed with some strategies to put yourself ‘out there’ in order to meet new friends and influence people.

This year I decided I’d up the ante with my networking, and at my local library I found a book called “How to Start a Conversation and Make Friends” by Don Gabor (Simon & Schuster) which gave me the idea for this post, as well as some prompts for conversation openers. I’d like to reference it because it incorporates a lot of great advice and echoes many of the thoughts I’d been having about making the most of a Problogger event and getting to know as many people as possible.

Help I don’t know Anyone!

So you’re standing there hoping that your make-up isn’t smudged and you haven’t got lipstick on your teeth, or as a bloke maybe you’re hoping that in this meadow of mostly women you might find a friendly male face.

You look around the room, feel slightly overwhelmed, and don’t know where to start.

How to introduce yourself

Relax. Have a walk around. Smile, and look for smiling faces. Also keep an eye out for small groups of people. You might think that these people know each other already and are chatting about old times, but in reality you’ll probably find that they’ve only just met.

Hover close by (keep smiling won’t you) and when there’s a gap in the conversation, take a deep breath and say: “Hi, I’m … this is my first ProBlogger event. May I join in?”

Tip: Don’t leave it too long to introduce yourself in a group situation, because if you do it could make the other people feel uncomfortable.

Better still look out for anyone standing alone. They’re probably in the same boat as you and longing to chat with someone, but they don’t know who to approach for fear of butting in on a group of friends.

Perhaps you could say, “Hi my name is … I’ve never been to a ProBlogger event before. Have you?” and if they say “Yes,” then follow with something like, “How does this one compare to previous years?”

Getting a conversation going

Keep a look out for bloggers that you’ve met online. Smile, make eye contact and say something like, “Hi, I’m … and I’ve been longing to meet you.” If they’ve given a presentation you could add, “That was an awesome presentation you gave and I really related to X or Y comment you made.”

Remember that what you say doesn’t have to be clever or witty. As long as you come across as smiling and friendly you’ll be surprised how willing other people will be to talk to you. They’ll also probably be sighing with relief that someone has approached them. A simple, “Hello, my name’s …” offered with a smile and a handshake and followed with, “Nice to meet you,” should do the trick to get a conversation flowing.

Body Language

Body language is also important. I try not to cross my arms when I’m chatting and even if the conversation veers away from my own interests I think it’s important to keep engaged – so I nod and maintain eye contact – because soon you will hit common touch-points or shared interests, and it’s important not to have turned the other person off by then due to bad body language.

Influence

Influence begins by being noticed.

To be noticed you need to make new friends and acquaintances. Just as you might comment on other people’s blogs in the online world, you need to carve out a ‘belonging’ in the real life world too.

In time you’ll be noticed as ‘one of the in-crowd’ or ‘one of those in the know’ and bit by bit you’ll become viewed as someone with influence rather than an unknown newbie who needs befriending.

So make a point to meet, introduce yourself and chat to as many new people as you can because these are the relationships which are likely to continue online as well as offline.

It’s this connectivity which leads to influence.

And ultimately, influence leads to making money blogging.

Remember people’s names.

You’ll meet tons of people at ProBlogger and Don Gabor says that five seconds is all the time it takes to make a good first impression. Remembering a person’s name makes them feel important and adds warmth to the conversation as well as helping to build rapport.

Author and public speaker Dale Carnegie said, “The sweetest sound in any language is a person’s name.”

Darren Rowse is very good at names, and I’m sure he employs lots of useful strategies.

5 name remembering tricks

  1. When you’ve been introduced to someone, try to repeat their name back to them in the conversation.
  2. Focus when you’re introduced to people. Don’t think about what you’re going to say, and don’t worry about what people are thinking of you, or if your clothes are ok … just focus.
  3. If someone has an unusual name, mention that it’s unusual or unique and ask them to spell it.
  4. Don Gabor suggests trying to use a person’s name at the end of your conversation so you’ll better remember them next time you meet. “Ronelle, it’s been lovely chatting to you. Here’s my card, it would be great to keep in touch.”
  5. If you’ve forgotten someone’s name, don’t fudge over it! Just be honest and say something like, “I do remember you, and we’ve been introduced. But I’m so sorry your name has suddenly escaped me.” We’re all human after all ;)

Other conversation openers

At coffee or lunch breaks – where the food is likely to be awesome :) you could start with an opening gambit of, “Wow, doesn’t the food look fantastic! What would you recommend trying first?”

Or … “Hi, my name’s … Isn’t this a great event? What’s been the best bit of the conference so far for you?”

Most people like being asked for advice or information, so if there’s someone you admire then ask them something. “Excuse me. My name’s … and I love your blog/I loved your presentation … may I ask you a question?”

Be interested in others – remember people like to talk about themselves. “May I ask you what your blog’s about?”

If you’re sitting next to someone you don’t know then don’t just stare ahead. Strike up a conversation. Ask them something like, “Which speaker have you enjoyed most so far?”

Tricks to keep conversations going

  1. In group situations keep your ears open and listen to what other people are talking about, then respond with a positive comment that shows you’ve been listening. Note: “Negative comments are conversation stoppers,” says Don Gabor.
  2. Don’t give unsolicited advice unless you are expressly asked for it. It’s always better to ask questions and respond accordingly.
  3. Remember that most people like talking about themselves and bloggers like to talk about blogging.
  4. Have an opinion but don’t be overtly opinionated.

Compliments

Sincere compliments make people feel good. Notice something interesting about the person you are talking with, and then weave your compliment into a question which will ease any embarrassment. “You’re always dressed so stylishly. I love the dress/shoes/top you’re wearing – may I ask where you got them?”

If you’re given a compliment then smile and say thank you. Don’t dismiss it, belittle it or make light of it in any way.

Mrs Woog (Woogsworld) and Liz Lennon (Life Dreaming) taught me a lesson quite recently on Twitter about receiving compliments gracefully, when inadvertently I’d made light of one.

“I’ve worked with 1000′s of people and one thing I say is ‘just say thanks’ to the gift of compliments,” said Liz.

“I learnt years ago from someone who took compliments well. It is grand,” added Mrs Woog.

Okay. QED!

And I was grateful for being pulled up on that one.

So … Thank you for reading to the end of my post today :) Any compliments will be received most graciously ;)

I really hope if you’re attending ProBlogger Event that you’ll use one of the techniques I’ve written about and pop over for a chat with me. I’ll probably nervously be wondering a) if anyone will come and speak to me or b) who I could approach to engage in conversation!

Anyway, it’s your conference. Make friends and start influencing people. You deserve it.

Do you have any tips to add for attending a blogging or social media conference?

Jo Castro is freelance writer who also facilitates blogging and writing workshops. She’s the founder of two blogs: Lifestyle Fifty, an inspirational blog empowering women to live life to the full as they get older, and ZigaZag a Travel and Leisure blog. A gypsy heart and geologist husband keep her in search of utopia – a tropical beach, a simple shack, and a fridge filled with chilled champagne would do nicely.

 

Originally at: Blog Tips at ProBlogger
Build a Better Blog in 31 Days

How to Make Friends and Influence People at the ProBlogger Event

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How to Build a Blog Worth Monetizing http://www.problogger.net/archives/2014/08/18/how-to-build-a-blog-worth-monetizing/ http://www.problogger.net/archives/2014/08/18/how-to-build-a-blog-worth-monetizing/#comments Sun, 17 Aug 2014 16:41:17 +0000 http://www.problogger.net/?p=31489 Originally at: Blog Tips at ProBlogger
Build a Better Blog in 31 Days

How to Build a Blog Worth Monetizing

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Earlier in the week I co-hosted the popular #BlogChat Twitter chat. The topic was ‘How to Build a Blog Worth Monetizing’ – a massive topic.

The hour-long Twitter chat was one of the fastest moving Twitter chats I’ve been involved in (and the biggest BlogChat ever according to it’s founder Mack Collier). We covered heaps of ground but I thought I’d pull out some of my most RT’d and commented upon tweets from the hour here as a blog post.

I hope you find these helpful!

Foundational Advice

I was asked to prepare some advice for those about to start a blog (although much of this can be applied by more established bloggers too).

On getting to know your readers through creating reader profiles (sometimes called personas):

On identifying how your readers will ‘change’ as a result of reading your blog:

The Four main areas to work on to build a profitable blog:

On Creating Compelling Content for Your Blog:

On Finding Readers for Your Blog:

On Building Community on Your Blog:

On Monetizing Blogs:

Phew – all of those tweets happened in about 40 minutes. Afterwards we continued to discuss the topic with lots of back and forth. You can read the full transcript including some great advice from other bloggers who participated here.

Lastly – I’ve since had a number of people ask me about the graphics and slides included in the tweets above and if there’s a ‘deck’ they can get them from.

The above all comes from a big workshop that I occasionally run for small groups of bloggers that walks bloggers through how to build profitable blogs. The workshop goes for a full day (last time I did it it took 7 hours!) and there’s no single deck that I’m comfy to share as a lot of the slides in it really need me there to explain what I’m showing.

Having said that – two of the webinars mentioned above cover some of the same ground so they’d be a good place to start out!

Originally at: Blog Tips at ProBlogger
Build a Better Blog in 31 Days

How to Build a Blog Worth Monetizing

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5 Tips From a Bestselling Author (and Former Luddite) on Overcoming Blog Phobia http://www.problogger.net/archives/2014/08/15/5-tips-from-a-bestselling-author-and-former-luddite-on-overcoming-blog-phobia/ http://www.problogger.net/archives/2014/08/15/5-tips-from-a-bestselling-author-and-former-luddite-on-overcoming-blog-phobia/#comments Thu, 14 Aug 2014 16:29:15 +0000 http://www.problogger.net/?p=31407 Originally at: Blog Tips at ProBlogger
Build a Better Blog in 31 Days

5 Tips From a Bestselling Author (and Former Luddite) on Overcoming Blog Phobia

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This is a guest contribution from author Eileen Goudge.

There’s no such term as “blog phobia” as far as I know, but the condition is very real, I assure you. I know authors who quake at the mention of blogging, as I once did before I got a handle on it. My professional writing career began in an era when authors were expected to do only one thing: write a kickass book. And maybe go on tour if there was a marketing budget for said book. My first novel, Garden of Lies, was a New York Times bestseller and my publisher sent me on a cross-country tour that was a blur of TV appearances, print and radio interviews, and book signings.  

All of which seems like a dream, looking back. 

Flash forward to present day. In traditional publishing, marketing and publicity budgets for all but a handful of top tier authors are practically nonexistent. For indie authors it’s DIY all the way. This puts enormous pressure on the author to produce more than just the requisite book a year. We not only have to write the books, we have to spread the word in a crowded market when we have something to offer. Mainly this is done through blogging and social media, which go hand in hand. Back when I was a Luddite and proud of it, I would reason that I didn’t have time for all that nonsense. Also, it goes against our nature. We writers tend to be loners. Who else would spend most of his or her waking hours holed up alone, toiling away? Finally I wised up and got with the program. I realized if you don’t make the time, you might as well not bother writing the book in the first place. Few people will read it because they won’t know it’s there.

“To blog or not to blog,” is no longer the question. It’s a matter of how often and how best to target your audience. A blog is an essential tool in every author’s tool kit.  It’s the best way I know to introduce new readers to your unique voice and engage with existing fans so they don’t forget about you or think you died. So you find the time, even if you have to pull it out of thin air.

The challenge then becomes getting those all-important views and click-throughs. 

Not long ago, I read a blog post by an author who compared her site when she first started out to a “dusty billboard on a back-roads highway.” Traffic was so thin, why bother? she bemoaned.  Her posts became more and more infrequent and traffic to her site dwindled further, a vicious cycle that had her feeling utterly defeated.  I know the feeling! I used to think it was enough just to throw a blog post into the Vast Unknown and simply hope for the best. Search Engine Optimization? I didn’t know what it meant much less what it could do for me. I still wonder sometimes if the time and effort I put into blogging is worth it, given that I don’t have millions of subscribers and I’m competing with a gazillion other author-bloggers. Then I tell myself, “One step at a time. Rome wasn’t built in a day.” 

My own page stats were downright embarrassing when I first started blogging. So I read up on what other, more successful bloggers had to say on the subject. I consulted with marketing experts. I learned some tricks that helped increase traffic to my site and learned a little about creating keyword-rich content, inbound and outbound links and search engines. My blog still isn’t where I’d like it to be, but at least it’s no longer a “dusty billboard on a back-roads highway.” 

Here are my top 5 tips to developing a successful author blog: 

Direct traffic to your site by making it a fun destination

As the author with the “dusty billboard on a back-roads highway” learned, you can’t expect to see much traffic to your site if a) people don’t know it’s there or b) it’s a snooze-fest. She solved her dilemma on both counts by making it fun for herself. She’s a history buff and she wrote historical novels, so she started doing blog posts about cool historical stuff along the lines of “Did you know…?” She built a following by reaching out to other history geeks and playing to her audience. And her specialized or themed posts also helped people more easily discover her site when searching for related keywords in Google.

For me the ticket was to write about my life experiences, which are the stuff of my novels. I come from a big, contentious Irish Catholic family in which addiction runs rampant. I was a single mom, on welfare at one point. I’ve been divorced a few times. I found my “Prince  Charming,” and present husband, Sandy Kenyon, while on book tour, fittingly enough, when he interviewed me on the radio talk show he hosted at the time. My son, Michael, is schizoaffective. The list goes on and on. If I had to sum up my life in a sentence it would be, “Never a dull moment.” From the comments I’ve gotten on my blog confidentials, it would seem viewers respond to candor, even when it portrays you in a less than flattering light or reveals a skeleton in the closet. The more approachable you seem, the more followers you’ll attract, which leads to more clicks of those all-important “buy” buttons. 

Come up with provocative blog headings

You have all of a nanosecond to grab someone’s interest. Use it wisely. Ann R. Allen, in her successful blog, named by Writer’s Digest as one of the top 101 most influential blogs, uses “Is Your Office Cubicle Haunted?” as one example of a provocative blog heading that poses a question. Providing answers is another way to go. “Spend Ten Minutes Doing This Every Day And You Could Transform Your Blogging” is the title of a recent post on this site. That is definitely one I want to read!

The heading of my most recent blog post is “The Nitty Gritty on Beach Reads, in which I tell of the life-altering, real-life stories behind my women’s fiction novels that are often billed as “beach reads.” I got close to a thousand Facebook views and a flurry of retweets on that one. I think the title had something to do with it. 

Choose headings with social media in mind. I was recently hooked by the heading of a post written by bestselling author Claire Cook for the popular Jane Friedman site.Why I Left My Mighty Agency and New York Publishers (for now),” not only sparked my interest, it generated over a hundred comments and a gazillion retweets as well as posts on Google Plus and Facebook. 

Don’t neglect to add links

I used to think—naively—that since any information relevant to my books was easily obtainable on my website, two or three clicks away, why bother adding links to my blog posts? Well, guess what? Two clicks is one too many for the majority of people reading your blog. In today’s digital-driven world I’m amazed by the number of authors whose blog posts contain not one single link, much less a buy button or clickable book cover image! Why bother if you don’t make it easy—as in a single mouse click—for a potential customer to sample your wares? Be sure to include the link to your website, and whenever you mention a particular title, link to that title’s book page on your site or, better yet, directly to a retailer page. I also recommend incorporating outbound links and linking to the sites of other authors mentioned in your blog post. The same goes for major products, places, or attractions related to your subject matter. I find that this is helpful for my readers and easily provides them with a richer experience when reading my story. 

Keep it fast-paced

Studies show the average blog viewer tends to skim rather than read every word. A snappy hook, short sentences, short paragraphs, bullets, and images are your best defense against short attention spans. Luckily I learned this early on in my career when I wrote for tabloids (anything for a buck!). If I didn’t keep it short and punchy, I didn’t make the sale. This doesn’t mean you can’t write a lengthy post. As long as it’s engaging and easy to understand (as in not wordy or too many big words) it will hold the reader’s interest.

Comment on other blogs and offer to do guest blog posts

I’m not ashamed to admit it: I’m a mere piker compared to veteran bloggers like Anne R. Allen, Jane Friedman, and my friend and fellow author, Julie Valerie. They have huge subscriber lists that dwarf my own. And rightfully so—they offer good content, and I always learn something from reading their posts. I make a habit of always commenting on the blogs I follow. Oftentimes this sparks a dialogue. The blogger remembers and appreciates your participation, and some of his or her fans may trickle over to your site. Once I get to know a blogger, I offer to do a guest blog post. Usually they take me up on it. Content is king, and when the burden is on the blogger to keep up a steady supply, it’s nice to take a break once in a while.

These are just a few basic guidelines. If you’re smart you won’t make the same mistake I did, which was to blunder through initially without doing my homework. Better to learn from other people’s mistakes. (Lucky for you there’s a ton of information on the Internet on how to do it right.) Pay attention. Revisit the resources here on Problogger, such as this useful round-up of tips and tutorials for beginners 7 Strategies for Growing Community on Your Blog. Bone up on the use of SEO keywords and the like. Be smart. Don’t be a dusty billboard on a back-roads highway. Be the neon sign that beckons from the four-lane freeway.   

New York Times bestselling novelist Eileen Goudge wrote her first mystery, Secret of the Mossy Cave, at he age of eleven, and went on to pen the perennially popular Garden of Lies, which was published in 22 languages around the world, and numerous other women’s fiction tiles. Bones and Roses is the first book in her Cypress Bay Mysteries series. She lives in New York City with her husband, television film critic and entertainment reporter Sandy Kenyon. Keep connected with Eileen at her website, www.eileengoudge.com

Originally at: Blog Tips at ProBlogger
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5 Tips From a Bestselling Author (and Former Luddite) on Overcoming Blog Phobia

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How to Use Your Blog to Leverage Social Proof and Increase Your Authority http://www.problogger.net/archives/2014/08/14/how-to-use-your-blog-to-leverage-social-proof-and-increase-your-authority/ http://www.problogger.net/archives/2014/08/14/how-to-use-your-blog-to-leverage-social-proof-and-increase-your-authority/#comments Wed, 13 Aug 2014 16:59:49 +0000 http://www.problogger.net/?p=31411 Originally at: Blog Tips at ProBlogger
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How to Use Your Blog to Leverage Social Proof and Increase Your Authority

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This is a guest contribution from Adam Connell.

Have you ever wanted your readers to take more notice of what you have to say?

You’re not alone.

And have you ever wanted other bloggers, journalists and writers to reference you as an expert in top publications on the web?

Countless others have done this and you can too.

But HOW?

The answer is social proof.

With social proof comes authority, and all the benefits that it has to offer.

And authority is an awesome thing to have because most of us are inclined to trust authority figures implicitly.

In this post you will learn exactly what this social proof thing is, how to avoid negative social proof, and the specific steps you can take to leverage positive social proof – starting today.

What is this social proof thing all about?

Social proof is a psychological concept which highlights how people look to those around them in order to make decisions and decide on a course of action.

This is based on the assumption that those actions are indicative of the correct course of action.

A popular example of social proof is how nightclubs limit the number of people that can come in at a time. When others walk past, it appears that the night club is more popular than it actually is.

You can use this concept on your blog and it’s easier to do than most people realise.

And there are different types of social proof that you can leverage, including a large number of email subscribers or even testimonials from industry influencers.

But, you have to be careful to avoid any negative social proof because there is the potential for social proof to hurt you, when you do it wrong (more on that in a moment).

The key to successfully leveraging social proof

Social proof can be positive or negative.

Negative social proof can have very damaging effects.

A good example would be going into a restaurant at peak time only to find that you and a few other people are the only ones there – this sends the message that nobody else enjoys going to the restaurant and usually prompts the thought of “is there something wrong with the food?”

The same can happen with your blog.

Telling people about your 165 email subscribers or drawing attention to a post of yours which has only had 15 tweets will send the wrong message to your readers.

So, if you don’t have the numbers – leave them out.

On the other hand, if you do have something to really shout about then it’s worth letting your readers know.

We’ll talk about exactly how you can do this in a moment.

6 ways you can leverage social proof right now

It only takes around 1/10th of a second to form a first impression.

So, first impressions are a big deal and you need to take every step you can to ensure that the first impressions your blogs visitors get is a great one.

Social proof will make a difference (when it’s done right).

#1 – Your home page is an opportunity that shouldn’t be wasted

If you check your blogs analytics, chances are that your homepage will be one of the most visited pages.

Instead of a standard blog page, you could try something different, something that would place higher focus on social proof elements.

Try creating a landing page with key social proof elements.

The added benefit of this is that you can use this to funnel more subscribers into your email list. 

It’s a win win.

A great example of this in action is the home page of Noah Kagan’s blog; OKDork.com:

okdork-home-page-noah-kagan

This page screams “I know what I’m doing and you should listen to what I have to say”.

Here’s why:

Noah highlights exactly how successful he has been (2 multi-million dollar businesses and growing a 700,000+ email list).

Noah has two fantastic testimonials from big names and these names are 100% relevant too.

Studies have shown that pictures increase trust, Noah includes a smart picture of himself so you can put a face to the text.

Another good example is Ian Brodie’s homepage.

ian-brodie-example

Here’s why this works:

Ian includes logos of publications where he has been featured, they hyper relevant to his audience and big names in general.

Ian has incorporated two testimonials, these speak volumes about what Ian can do for his readers.

There is also a picture of Ian for added which increases trust.

How to implement this yourself:

You need to decide on how you want the page to look; the best thing to do here is to create a wireframe – just a rough example of how you want it to look.

You could do this with Microsoft Powerpoint, a free image editing tool like Canva or something similar.

Once you know what you want the page to look like there are two main options.

You could either hire a developer via a site like PeoplePerHour.com or Elance.com (for example).

If you’re a WordPress user, there are plenty of plugins on the market that will allow you to create your own landing page.

Joe Fylan discusses some of the best plugins you can use in this post.

Hiring a developer is more expensive but will require less work on your part, although using a plugin to do this means you can tweak the page without having to go back to your developer. 

#2 – Social share counts can be more than a vanity metric

If someone comes to your site and sees that your posts are being shared by lots of people, this acts as a very positive form of social proof.

On the flip side, it takes a few seconds to share a blog post, so if visitors see that your posts aren’t getting shared then this is where negative social proof will come in.

A rising trend is to display a total share count rather than individual share counts. A great example of this in action is Mashable:

social-proof-mashable-example

This is really powerful for several reasons, first of all there are a lot of social shares and secondly displaying the total social shares has a higher impact than showing individual social share counts.

How to implement this yourself:

For WordPress users, there are a number of social share plugins available that will allow you to accomplish something similar (most are free), you can find a few examples here.

If you don’t use WordPress, AddThis have several solutions available. Aside from the free options, the most effective would be the “Jumbo Share Counter” however this requires a monthly payment.

#3 – Use your sidebar to create a positive first impression

Take a look at the sidebar on your blog and ask yourself this:

“Does everything in my sidebar really need to be here?”

The first step to using your sidebar to create a positive first impression is to remove anything that doesn’t provide a function or doesn’t help you achieve your goals.

What should you consider removing?

The answer is; it depends on your goals but there are a number of things to consider:

Adverts – If your site relies on adverts, keeping them is a must, but you have to ask yourself whether the money you receive is worth sending visitors away. If ads aren’t performing, remove them.

Badges – If you have badges that mention article directories or web directories, these provide no benefit and just serve as a distraction. On the other hand, if you have won an award that would be difficult for other bloggers to attain, that is a keeper.

Facebook like boxes – I’m personally not a fan of these, but if you have a large following they can provide a significant level of social proof. Also Facebook displays pictures of your friends who are also fans which can be very powerful.

Twitter widgets – Again, if you have a large following these can be worth including but if you don’t, they are worth removing.

Blog rolls – These will only distract your readers from your content and send them away from your blog.

How can you leverage social proof in your sidebar?

If you have the numbers, display them.

A great example of this is social widget Darren uses on Digital Photography School:

dps-social-proof-sidebar-example

If you don’t have those sorts of numbers, don’t worry because there are more ways to display social proof.

You could display a testimonial from a big name in your industry like Derek Halpern does on Social Triggers

social-triggers-sidebar-testimonial

Another option would be to display the logos of blogs you have written for or been featured on like Marya Jan does on WritingHappiness.com:

social-proof-example-writing-happiness

#4 – Highlight how many people comment on your posts – engagement matters

Blog comments are a great way of determining how engaged a blogs audience is.

If you get a lot of comments on your blog, its well worth drawing as much attention to that number as possible.

Pat Flynn does this by displaying the comment count in an eye-catching bubble:

comment-bubble-example

How to implement this yourself:

If you use WordPress and your theme runs on Genesis, Josh Kotsay has a great tutorial which shows you how to do this (and style your bubble exactly how you want).

For other themes and platforms, you may need a developer to help you.

#5 – Leverage social proof to build your email list

One of the smartest things you can do as a blogger is to build your email list.

It will provide you with a method of selling products, courses or even your services at the click of a button while serving as a reliable way to get more eye balls on your latest blog posts.

Francisco Rosales does a good job of leveraging the number of subscribers he has in his sidebar on SocialMouths.com:

list-building-social-proof-socialmouths

Brian Dean displays an incredible testimonial from Neil Patel on the homepage of Backlinko.com:

list-building-social-proof-backlinko

I especially like this because while it may be a testimonial from one person, it’s from a relevant influencer and the testimonial itself is relevant to Brian’s audience.

How to implement this yourself:

First you need to identify an element of social proof that you can use.

Here are some ideas to get you started:

  • Testimonial from an influencer.
  • Reader success story.
  • Number of subscribers.
  • Total number of followers (including email, RSS and social media).
  • Total number of monthly visitors.
  • Logos from other influential sites you have been featured on or written for.

Once you have identified an element of social proof you can use, it’s time to add it to your opt-in forms or in close proximity to them.

#6 – Invite key bloggers in your niche to contribute to your blog

There are countless bloggers in your niche that already have an established audience.

If they were to contribute to your blog, they would not only expand your existing audience, the mere fact that they are contributing to your blog would act as a form of social proof.

Expanding your audience, increasing traffic and social proof – how could you say no?

The reality is that this does involve some leg work but the payoff is huge.

How can you try this for yourself?

Find out who the popular bloggers are in your niche, these tools will help.

Identify whether they are actively writing for other blogs.

Start engaging with them via blog comments and social networks.

Drop them an email and invite them to contribute – this is the most challenging step of all, you have to highlight the benefits while avoiding any negative social proof. This post by Kristi Hines includes a good selection of resources to get you started.

Over to you

When you do this right, you will eventually get to the point where your blog acts as its own social proof.

Your authority will increase and opportunities will appear, as if by magic.

And the biggest sign that things are moving in direction is when other bloggers start using your logo as an element of social proof.

What are you doing to leverage social proof on your blog?

I’d love to hear more in the comments below.

About the author: Adam Connell is the Founder of Blogging Wizard and spends most of his time helping bloggers to increase their traffic and email subscribers. If you want to blog smarter and not harder, download his free guide and learn how you can leverage the influencers of others to climb to the top.

Originally at: Blog Tips at ProBlogger
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How to Use Your Blog to Leverage Social Proof and Increase Your Authority

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Business Led by Technology: How Mobile Commerce is Dominating Total eCommerce Activity in 2014 http://www.problogger.net/archives/2014/08/13/business-led-by-technology-how-mobile-commerce-is-dominating-total-ecommerce-activity-in-2014/ http://www.problogger.net/archives/2014/08/13/business-led-by-technology-how-mobile-commerce-is-dominating-total-ecommerce-activity-in-2014/#comments Tue, 12 Aug 2014 16:13:35 +0000 http://www.problogger.net/?p=31404 Originally at: Blog Tips at ProBlogger
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Business Led by Technology: How Mobile Commerce is Dominating Total eCommerce Activity in 2014

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Screen Shot 2014-08-08 at 4.26.49 pmThis is a guest contribution from online journalist and entrepreneur Megan Ritter.

Every year, tech companies continue to roll out dazzling new smartphones and tablets into the market. Depending on personal preference, people have the option to choose from an iOS, Android, or Windows device, and you don’t necessarily have to break the bank anymore to have the latest and greatest in technology. Simply put, today’s tech makes even the most grueling daily tasks, like banking, as easy as tapping a screen a few times. 

And while we continue to jump back-and-forth between the sizes of our devices (big to small, to big again), both smartphones and tablets are evolving to meet at a 7-inch “SmartTab” form factor, allowing the two different functioning capabilities of a smartphone and tablet to become one. In addition, there will be wearable smart devices, so there will be multiple ways that a person can participate in mobile commerce.

Mobile Tech: Pros and Cons

The number of features built into a tiny device like a smartphone are nearly endless, and with those features come plenty of opportunities, particularly for those in the mobile commerce industry. The bulky PC desktop and even the laptop have largely been shrunk to a fraction of their size, and now a mobile phone can perform nearly all the functions of a PC or a laptop. Mobile commerce allows the consumer to purchase from a business at their own convenience. Retailers have adjusted their services to cater to the mobile customer, including redesigning their websites to cater to mobile visitors along with company-specific apps.

Consumers who participate in the on-the-go, mobile shopping experience expect the entire process to be quick, so it is essential that businesses also make their websites easily accessible and compatible with mobile shoppers as well. Near field communication (NFC) can also assist in mobile commerce. This allows a mobile device to broadcast information over short distances and uses this technology by taking your digital financial information to make payments online. 

However, there are a few roadblocks to be overcome regarding this technology—many devices still do not have NFC, and those that do are a bit more expensive than a regular smartphone. These barriers to entry are causing both consumers and businesses to find cheaper alternatives in the meantime while NFC is being phased into smartphones.

Mobile Revolutionizes Marketing and More

Mobile devices have also caused a marketing revolution. No longer can marketing be done by traditional methods alone—many businesses should have a strategy where they can market their products and services via mobile device. Businesses have started using QR codes so that people can use their mobile devices to find out more about a certain business and its products and services. Mobile devices also play a large part in loyalty programs—you can get discounts or free products for checking in on Facebook, for example.

In addition to business, pleasure and entertainment have become largely active on mobile devices—many games today offer the option of in-app purchases, and people can easily watch their favorite shows, movies, and YouTube videos in the palm of their hand. If technology can tell us anything about what consumers want, it’s convenience. That means that you need to make your brand’s services available when your customer wants them, and by making your business mobile-friendly, you’re giving them a reason to keep coming back. 

Director, Anybody?

People love using their smartphones to consume content; now they can use it to create content as well. Whether it’s a seven-second Vine or a YouTube video a few minutes in length, creating content via mobile devices will increasingly become the norm as their specifications come to match those of several devices: desktop PCs, cameras, and even sound recording equipment. You don’t necessarily need a studio or a movie set to become a content creator—just whip out your smartphone and let your creativity (and your device) get things rolling.

The Next Step

As the saying goes, necessity is the mother of invention. As the demand for mobile commerce increases, businesses must adapt to their consumers’ wants and needs, which will lead to new innovations in the field. Unlike some previous inventions, however, all of us can participate, and we should all be trying our best to move mobile commerce forward for the economic benefits and the sake of innovation.

Originally at: Blog Tips at ProBlogger
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Business Led by Technology: How Mobile Commerce is Dominating Total eCommerce Activity in 2014

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The 6-Step Guide for Crafting an Effective Content Marketing Channel Plan http://www.problogger.net/archives/2014/08/12/the-6-step-guide-for-crafting-an-effective-content-marketing-channel-plan/ http://www.problogger.net/archives/2014/08/12/the-6-step-guide-for-crafting-an-effective-content-marketing-channel-plan/#comments Mon, 11 Aug 2014 15:23:26 +0000 http://www.problogger.net/?p=31396 Originally at: Blog Tips at ProBlogger
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The 6-Step Guide for Crafting an Effective Content Marketing Channel Plan

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CREATE AN ACTION PLANThis is a guest contribution from freelance writer Kanika.

With businesses employing multiple channels for marketing, it can quickly get overwhelming. To stay across everything without losing your head, you really need to have a plan of attack for each channel. Only then will your business be able to get the best results from its marketing projects, campaigns undertaken across various channels, and comprehensively achieve its marketing objectives.

You have to ensure that the content created suits its targeted audience and is appealing and informative enough to hold the people’s attention. But the same content cannot be presented on different channels in the same format – t has to be moulded and revised to best fit into a situation, so it can deliver the goods. This is so important for the success of a business’s marketing projects and campaigns.

Follow this 6-step approach and you will be well on your way.

 

Research your chosen channel

Before a business goes ahead with putting its content on a chosen channel or channels like Twitter, Linkedin, etc., it needs to conduct deep research on various factors. The timing of publishing a content, what type of people it wants to target, the tone of content, and team members who will be writing it, and the budgetary limitations all need to be looked at. You also need to consider an estimated number of people who will respond to the content, what action you want them to take, devices people would be using for seeing the content, their time of accessing it; whether they would be at work or holidaying, and similar other factors. Only then will you be able to mold the content to best fit a situation and hold the interest of your target audience.

Choosing the right channel at the right time

It’s great that a business can maximize its content promotion efforts and use every available channel for promoting itself, its products, and solutions, but you need to use these tactically. Choosing some channels over others is best, as it enables a business to devote enough time and energy on few specific channels rather than spreading too thin across all. This is helpful for those businesses who have a limited number of personnel for doing various tasks like content creation, SEO, etc. For maximizing their output, it is better to selectively utilize a couple of channels you think will work well. After that, you can try others – but just starting with every channel and leaving many of them silent is not going to work. Moreover this will burn out team members who have too much work to do than they can easily handle. Failure to follow up with maximum channels is bad for a business’s reputation. People who have posted their comments and are waiting for ages to get their questions answered will get annoyed. This does not do much for your reputation – dissatisfied people can be pretty vocal about being ignored.

 

Formulating a content management plan

A business has to get created quality content in a time bound manner and this can be done by making a content management plan and executing it systematically. It has to devise a content strategy which will decide what type of content needs to be created for various channels and which type of audience will be targeted by the content. The team members who will be writing the content, submitting, promoting and marketing it, have to be identified and assigned their respective tasks. They should clearly know the deadlines of their tasks and milestones. Once content has been submitted and promoted on various channels, the results obtained need to be analyzed. This will help a business to know if its marketing efforts are succeeding as intended or do they need to be improved. This will give an idea what new or extra it needs to do for achieving the desired results. Thus it can better plan for its future content marketing projects. 

Executing the content management plan

After the content management plan for a project or campaign has been formulated, it needs to be executed in a streamlined manner. Activities of team members assigned with various content creation, submission and promotion tasks have to be coordinated. Their progress at their tasks needs to be tracked and critically assessed. A business has to know if they are completing their tasks within the stipulated time or if they taking more than required time for their execution. This helps it to know if a project or campaign will be completed within the allocated time and budget. If a business discovers some inconsistencies in the smooth functioning of such projects and campaigns, it should be able to take corrective measures in a timely manner.

This calls for improved organization, communication, collaboration and precise monitoring of tasks and projects. This is something which cannot be achieved manually. The reason being team members are often based in different locations and it becomes difficult to update them on latest developments happening in such projects. It becomes difficult to keep them at same page over a project. So better solutions are needed – and usually web-based.

Web-based project management tools enable smooth and proper execution of content management projects. These will improve communication and collaboration among globally dispersed team members so projects can be completed within time and budget. 

You might like to try some of these:

Basecamp: A popular project management tool enables enhanced management in projects in a simple manner. Team members remain well aware of any new activities happening in projects.

ProofHub: Team members can communicate, collaborate fast and transparently with this enterprising project management tool. This tool enables smooth implementation of projects and these can be completed as scheduled.

Trello: This collaboration tool boosts communication and collaboration among group members by making it smoother. Work, projects can be better organized and managed with this solution.

Asana: This project management system enables team members to work together without using emails. Their efficiency improves and they are able to achieve more at work with minimum effort.

Molding content as per the context

After content has been created, it has to be molded so as to fit into the right context. A business may witness new developments like it launching new features or solutions, redesigning its website, upcoming festivities like Christmas, New Year and others where it becomes quite necessary to mold the content to best fit to a given situation, context and the targeted audience. Thus the business would be able to present the latest and updated information to the people and they will respond more actively to the business’s needs. 

6. Creating an editorial plan

For properly using a chosen channel and for getting the maximum results, a business needs to create an editorial plan. This will get mapped to its global editorial calendar. The editorial plan enables a business to determine velocity, tone, intended action and structure for the content it needs to put on a specific channel. As an example, a business wants its Twitter page to consist of following things: 


Velocity: One post per day
Tone: Conversational, friendly and occasionally laced with humor
Intended Action: A business wants subscribers to click through to its guest post
Structure: 140 worded post with a business’s logo

An action plan means you get your business marketed effectively and quickly. I hope these six steps have helped you.


Kanika is a freelancer content writer who likes to delve deep into technology, tools, and making people aware about utility of such aids through her informative write-ups. In her spare time she enjoys sketching, cooking, travelling and spending time with her family and folks.

Originally at: Blog Tips at ProBlogger
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Solving the Content Management System Standoff: Drupal, Joomla or WordPress? http://www.problogger.net/archives/2014/08/11/solving-the-content-management-system-standoff-drupal-joomla-or-wordpress/ http://www.problogger.net/archives/2014/08/11/solving-the-content-management-system-standoff-drupal-joomla-or-wordpress/#comments Sun, 10 Aug 2014 16:40:46 +0000 http://www.problogger.net/?p=30829 Originally at: Blog Tips at ProBlogger
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Solving the Content Management System Standoff: Drupal, Joomla or WordPress?

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CMS Comparison Graphic

This is a guest contribution from Kyle Metcalf, of Rackspace Digital.

Choosing the right vehicle all depends on the trip you have in store. Just as you wouldn’t take a Formula One racing car off-roading through the Rockies, a rugged 4×4 Jeep wouldn’t stand a chance on the track against an aerodynamic one-seater.

Similarly, the same approach should be taken when it comes to choosing the best open-source content management system (CMS). Whether you’ll be running a company blog or a site that’s jam-packed with graphics and video, making the right choice depends on your content. Of the three open-source choices, each one has its own advantages, and making the right choice will be a crucial step in creating a dependable website that delivers an engaging user experience. 

Checking out the contenders

If you’re in the process of building a new site for your business or revamping your current one, you’ll need to begin with some questions. Are you presenting a purely informational help site or an ecommerce marketplace? Will your content be staying the same for long periods of time, or will it need to be updated multiple times a day? Keeping these questions in mind will help you match up your online goals with the characteristics of these three open-source CMS choices. No one wants to spend more than they should, so knowing the essentials of these three platforms can help you make the best choice.

Drupal: Sophistication and usability in one package

Robust is one way of describing Drupal. Both the White House’s website and the British government’s site, data.gov.uk, utilize Drupal, which provides a sophisticated means for delivering video, text and images in a user-friendly design. The following are the top reasons for using Drupal: 

Advanced content: Large-scale multimedia websites have some serious drawing power, yet they need a platform that will be sturdy enough to handle these capabilities. If you’ve got a site in the works that will showcase different kinds of content, this will be a good way to go.

Multiple sources of input: If your site is an ongoing collaboration among many different employees, you’ll need a platform that will enable a variety of input from different users. If you’ll be posting new content around the clock from many contributors, Drupal will give you an effective means for doing so.

Stability and flexibility: A large amount of traffic isn’t a bad problem to have, as long as you have the capability to handle it. Drupal is built to provide a stable performance with a great deal of content versatility. It also can be scaled up or down to accommodate your needs depending on the flow of activity to your site, such as traffic spikes during certain times of year.

Drupal is best for those with a strong background in Web development, and for a complex multimedia site that will need to be SEO-friendly.

Joomla: Your online storefront starts here

Of the three, Joomla’s the latest arrival to the CMS scene and occupies the middle ground between Drupal and WordPress, offering the best characteristics of each. Let’s take a look at Joomla’s top benefits:

Simplified installation: Even if you’re not pressed for time, you’ll be able to get this up and running quickly and easily. Although Joomla isn’t for beginners, its setup is user-friendly and straightforward.

Versatility: Whether you’re planning to build a basic site or jump into the digital marketplace, Joomla will allow you to cover many different options. You can also create forms and surveys for collecting info from site visitors. Whatever you have in mind, you’ll find the right extension for it among the thousands that are available for customizing your site.

Easy management and updates: For those with solid tech experience, Joomla will allow you to make updates to content or design quickly through helpful control tools. You’ll be able to have all the administration tools in one place for generating and tweaking content efficiently.

Joomla is best for ecommerce sites or organizations who want a solid but basic site that features multimedia. It won’t require the expertise that Drupal demands but still demands some development skills and will be a dependable solution for those looking for something less complicated than what Drupal offers.

WordPress: 20 Million and Growing

From its beginning as a humble blog platform, the latest edition of WordPress now boasts over 20 million users and is the basis for everything from The New York Times blog to the Lollapalooza website. For those interested in creating a simple blog or getting their new startup online, WordPress will be a straightforward choice. The following are the best reasons for choosing WordPress:

Ease of use: You don’t have to be a coding whiz to use WordPress. Its accessibility is part of the reason why it’s such a popular format and can be easily customized to create the right look and feel for your business.

Plugins abound: If you already have an idea of the user interactivity you’ll want, you’ll likely find a WordPress plugin that will take care of it, many of which are available for free. Internal linking and embedding external video can all be handled perfectly to increase the usability of your site, whether it’s SEO or broadening your social media activity.

Help is always available: As an open-source tool, and a popular one, WordPress has an enormous community of users, so finding help when you need it is easy. Whatever version you use (each one’s named after a jazz musician), you’ll be able to find answers to questions from experienced users online.

WordPress will be a good choice for simple websites for small to medium-sized businesses and text-heavy blog sites. 

And the Winner Is . . . 

Once you’ve gathered the facts and weighed the possibilities, match up your goals with the available systems and then prepare for a winner to emerge. Consider the content you plan to generate and what your audience will best respond to, as well as your own coding skills. More information on which open-source platform is right for you can be found through an open-source CMS infographic provided by hosting service Rackspace on each of these three open-source CMS tools. 

Great content can be the deciding factor in winning over a consumer, and making the right choice when it comes to content management will help make a good first impression. Making sure you have a strong foundation for your site will be the first step in creating an effective website that will be the nerve center of your online marketing goals.

Kyle Metcalf is the General Manager of Rackspace Digital, focused on delivering best of class services and support around WCM and commerce applications.

Originally at: Blog Tips at ProBlogger
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Solving the Content Management System Standoff: Drupal, Joomla or WordPress?

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Facebook Week: Putting it All Together http://www.problogger.net/archives/2014/08/09/facebook-week-putting-it-all-together/ http://www.problogger.net/archives/2014/08/09/facebook-week-putting-it-all-together/#comments Sat, 09 Aug 2014 00:19:44 +0000 http://www.problogger.net/?p=31430 Originally at: Blog Tips at ProBlogger
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Facebook Week: Putting it All Together

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Screen Shot 2014-08-04 at 3.33.11 pmIt has been an action-packed Theme Week here at ProBlogger as we delved into making Facebook work for you. We’ve been hearing for a long time now that bloggers and small business owners are both confused and frustrated with the platform – where they once enjoyed using it to interact with their audience, they now faced algorithms that meant they needed to work harder to be seen by everyone who had signed up to receive their updates. It has left a lot of people dissatisfied.

Organic Vs Paid

But all is not lost. As Darren mentioned at the start of the week, he has seen both organic and paid reach still holding strong with his Facebook pages, with a little behind-the-scenes strategy. He shared some of the things he was trying (and had seen success with) and came to the conclusion that his winning formula was: be useful, be visual, be interactive, be inspriational, and experiment to see what works. He also mentioned the decision to wade into the world of paid Facebook advertising, and that their return on investment well exceeded what was expected.

Popular Pages Successful Strategies

Tuesday saw a rundown of five popular pages on Facebook, and an overview of their interactions. We saw what got the most traction was visual content – both video and images – but also a focus on what people as humans can relate to. Their interests, heartwarming stories, educational content, and things that inspired seemed to be the most useful types of interaction for best engagement.

Which Posts get Higher Organic Reach?

After sifting through hundreds of Facebook pages, it became clear: whatever works on your Facebook page depends upon your own audience. While we discussed each type of post and how popular they are for inspiring engagement, (video and images again appear to be the most useful), it really does come down to monitoring your own Insights page to see when your audience is online, and what kinds of posts they’ve been interacting with the most. While images come up trumps for most bloggers, my own Facebook page ranked them last. So it’s definitely important to tailor your output to what your audience has been enjoying the most, not just taking blind advice.

So Tell Me About Facebook Advertising

Jon Loomer stopped by to give us his insights on Facebook advertising and marketing, and making it work for you. The ability to ailor the audience of your ads is incredibly specific, and he helpfully explains that while also breaks down the Boost Post myth, and the debate about which is more useful – that or Power Editor? (hot tip: it’s Power Editor). He also discusses what makes a great ad, and how to decide what needs to be seen in the newsfeed. The full webinar is packed with easy-to-understand information (but you do need to be a member of problogger.com to see it).

Darren’s Facebook Advertising Success

Our marketing guru Shayne Tilley gave us a detailed rundown on the experiments he’s been running with paid content on Facebook, outlining how to create the ads, what kinds of ads he’s been running (and which ones work the best), how much he’s spending, and what he needs to explore more. It shouldn’t be missed by anyone who is doubtful about giving Facebook their money, or are utterly confused about where to start.

We’d love to hear, though – what advice has been more useful to you? What else would you like to know?

Thanks for being around, we’ve had a lot of fun this week.

Originally at: Blog Tips at ProBlogger
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Facebook Week: Putting it All Together

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Facebook: The Lowdown on Advertising, and What We’ve Found Works Really Well http://www.problogger.net/archives/2014/08/08/lowdown-on-advertising/ http://www.problogger.net/archives/2014/08/08/lowdown-on-advertising/#comments Thu, 07 Aug 2014 16:33:50 +0000 http://www.problogger.net/?p=31351 Originally at: Blog Tips at ProBlogger
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Facebook: The Lowdown on Advertising, and What We’ve Found Works Really Well

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Often when I float the idea of advertising amongst my blogging colleagues (including Darren) I get looks of skepticism, dismissal, and that blank empty stare of disinterest.

You might have that look on your face already.

In some ways I can understand that sentiment. As bloggers, for more than a decade we have leveraged our content as the main drawcard for attracting visitors to our blog through free means such as organic search (SEO), social media, and incoming links and referrals.

I say free a little loosely here, as yes you’re not paying money directly out of your pocket for these activities, but the time you spend on managing social and search for example stops you from doing other things. Things like crafting better content, creating a product, talking with an advertiser, etc, so it does come at some cost.

That said, this approach is a bloggers true competitive advantage, and we essentially earn money by selling ads or access to our audience to those who can’t figure out their own content strategy — we certainly don’t buy them! Right?

Well today I’m hoping to challenge that today.

You’ll never ever hear from me that advertising is a replacement for your content. Your content is the pillar and driving force behind everything you do. But what makes a blog truly valuable is the audience and community you build around it. This community is what and who you create your products and services for, it’s what appeals so much to advertisers.

Advertising when done right is a way to help you expand the community you have today. To accelerate your growth. To find new readers in different markets and to sell more of your stuff. Advertising has been around for a lot longer than blogging. And there’s a good reason for that — when done right, it works.

There are so many options when it comes to advertising your blog. You can spend (and burn) tens of thousands of dollars very quickly if you are not careful. Unless you’re in the top 5% of bloggers already, it’s just too risky to put that sort of coin on the table. That doesn’t exclude you from advertising altogether though, as there are platforms that enable you to take very small steps and grow. You can spend as little as $5 to see some value. You can then step that up to $6 when the return on investment is there and you are ready. You’re in total control and can extend you investment and your reach at your own pace.

Google Adwords and Twitter are good options for this, but the one that excites me the most at the moment is a platform you’re probably already using for ‘free’ right now, and that’s Facebook.

We’ve been using Facebook advertising for around 18 months on Digital Photography School. It started fairly haphazardly, and I felt we were more donating money to Facebook’s shareholders than delivering any real value. It was when I decided to spend the time to really understand how Facebook advertising is actually done did the penny drop and our Facebook advertising strategy was transformed. I’m hoping by sharing what we’ve learned it makes life easier for you so you’ll have the confidence you need to run successful Facebook ads yourself.

How we approach advertising on FaceBook for dPS

Now I don’t consider myself a Facebook marketing expert, and I know I have a lot to learn. I often say to Darren that I could spend an entire year tweaking and adjusting our ads and still not be done. But as I like to play with new toys, I wasn’t going to let it get the better of me, and thus our story begins …

Prepare

You’re about to spend some of your own money on advertising, even if it’s a small amount. Unless you’re cashed up, careful preparation is important to make every dollar count. When we starting looking ad advertising options, we broke down our own preparation into three groups: learn, plan, and get your house in order.

Learn

Darren and I were the first to admit to each other that Facebook advertising was a mystery to us both, but in the same breath we both knew it was an opportunity we were missing. We could either just accept that as fact or take the time to learn what it was all about. Darren had been following Jon Loomer for a while and shared with me some links. I subsequently absorbed a lot of extra content from Jon and was lucky enough to interview him in a Problogger Community Webinar recently.

My second port of call was with a person I’d know for some time, Jen Sheahan. I met her first during my time at SitePoint but she’s since gone on to create a Facebook advertising company of her own. With pretty big-name clients, she sure knows what she’s talking about.

Both Jen and Jon shared similar insight to me about how to approach my campaigns which I’ll cover more later, but one thing they both said to me clearly was to spend the time getting to know the power editor, as that’s where the gold lives. Since then the general Facebook ads manager has got a lot better, but I still tend to spend most of my time managing our campaigns in the power editor.

Some notes about the Power Editor:

Before we continue on into some real examples, there are some concepts around the power editor that I need you need to understand (or my examples won’t make any sense at all). They are:

Custom Audiences: These are collections / groups of people that you define inside the power editor. They can be saved as groups of Facebook target segments, e.g. people in the USA, female, with a house value above $500,000 who are not a fan of yours (and about a million other variations). They can also be groups that you upload yourself such as your email subscriber list, or customer list. Facebook will match the email address you provide with a Facebook user and contain them all in a group. Or it could be a user who visits your blog, or even a specific page in your blog.

Power_Editor

Campaigns: Campaigns are the starting point of your advertisement. Not only do they given them a name, they also contain your objectives eg Like, click, sale.

Ad Sets: These are the second level of your advertisements and contain all the money information. How much you want to spend (per day or single amount) and when you want to start and finish your ad.

Ads: Ads is the ‘thing’ that facebook users will see. They hold the creative, and the targeting information, and how you will pay for the ads. eg. Cost per click, cost per 1,000 impressions. These ads can be both side column ads and in newsfeed ads.

Power_Editor

Custom Audience Pixel: This is a little snippet of code you put on your site to start creating custom audiences on Facebook to people who visit. When someone visits a page you send a little message to Facebook saying add this user to a customer audience under the settings you define. You can for example create a custom audience of all visitors to your blog (that are also on facebook) or all visitors to a specific or collection of pages. Or a combination of all. You can also specify how long to keep that visitor in your list (up to 180 days). If that’s confusing, don’t stress, I’m going to share what we use as a case study for you to start with.

Power_Editor

Conversion Pixel: This is a little bit of code that tells Facebook that a visitor has successfully completed the action you wanted. It might be to buy something, or it might be to sign up to a newsletter. You put this code on the ‘success’ page in your checkout / sign up process. For example the landing page someone sees after clicking the verification link in your email confirmation.

_1__Conversion_Tracking

Lookalike Audiences: This is an audience that Facebook creates for you based off an existing custom audience. So for example if I’ve created a newsletter subscriber custom audience, Facebook can create for you a audience that is similar to that group. I can specificy how accurtate I want to that be. The less accruate the bigger the target group will be.

Power_Editor

Okay so that’s the power editor. We can move on now.

Plan

You hopefully have an idea of the different types of ways you can target users and you have an idea of what you want them to do. It’s time to start planning all the different types of campaigns you are going to run.

Think along the lines of:

  • Customer and segments (who)
  • Actions (what)
  • Budget (how much)

With dPS we are currently running 9 main campaigns:

  1. Visited any dPS page in the last 48 hours that does not like us | To like | $20 per day
  2. Verified newsletter subscriber last 7 days that does not like us | To like | $20 per day
  3. dPS eBook customer in the last 12 months | To like | $100 total
  4. Lookalike Visited any dPS page in the last 48 hours that does not like us | To like | $20 per day
  5. Lookalike Verified newsletter subscriber last 7 days that does not like us | To like | $20 per day
  6. Lookalike dPS eBook customer in the last 12 months | To like | $100 total
  7. dPS eBook customer in the last 12 months | To buy | $100 total
  8. Lookalike dPS eBook customer in the last 12 months | To buy | $100 total
  9. dPS fan | To buy | $100 total

Some other types of campaigns we have run

  • Promoted posts: We have experimented with seeing if we could get some viral momentum with updates on our feed. To day we haven’t had great success with that, but we will re-visit.
  • Promoted product announcement post: We have promoted posts that announced a new product to our fans and had amazing success. The campaign we ran for our posing guide was the most successful campaign we’ve run to date.
  • Target interest groups: We have done some target interest campaigns where we focus on people who, for example, like photography in the US. But we’ve not had a heap of success with this type of campaign.
  • Unverified newsletter subscribers: We ran campaigns to people before they confirmed their newsletter subscription but it was a lot more costly than tarting post verification so we’ve stuck with that.
  • Different combos of the 48 hours / 7 days delays: We have experimented with 1 day, 2 day, 7 days, 30 day and 90 day times on our campaigns which we then narrow that down to a couple of options.

Setting budgets

When we set budgets we tend to first run a set figure, so $10,$20,$50 after that we review and decide if we’ll run it ongoing. Only three of our 9 campaigns are set to ongoing at this stage. I also like to set budgets before I’m in the power editor as I like to see the total spend. $5 doesn’t seem like a lot when you are looking at the one campaign, but 5 X 100 campaigns you want to see up can add up pretty quickly.

Get your house in order

Once you have a plan for the types of campaigns you want to run initially it’s time to get everything set up.

Get your advertising account set up

You’ll of course need some way for Facebook to take your money so you’ll need to set up an ads account. Chances are if you’ve used the ‘donate to Facebook’, sorry, ‘boost post’ button in the past, you’ve already done this. As you create more ads over time, Facebook will allow you to spend more but you still remain in control.

Get your tracking in place

If you want to use custom audiences that include visitors from your site you’ll need to set up the tracking pixel. This was actually a little harder for me that I expected so I decided to commission a plugin to make that easier for wordpress users to install the Facebook tracking pixel. Best of all it’s free and you can download it here. Watch the video for details on how to use it.

Get your segments and custom audiences ready

Once you have your tracking pixel set up, you can start creating custom audiences. With dPS we have a lot. Audiences for all visits to the site across different time delays. Separate audiences for visits to our sale pages the list goes on. Initially keep things simple and create audiences for the campaigns you planned above. Then let your imagination run wild. Your custom audiences should include any lists you can upload as well such as your newsletter and customer list.

Once you’ve set up your audience it’s time to setup your lookalike audiences. When creating a lookalike audience you’ll be able to select your custom audience to base it off.

You would finally then create general target segments that you might use to target specific interests and types of Facebook users. Remebering that this type of segment is the one I’ve struggled most with trying to deliver value for spend. If you’ve made this work I’d love to hear more.

We now have to people to advertise to. The final preparation step is to…

Get your Facebook page in good standing

Now I’m kinda lucky here as I have a pretty savvy guy named Darren ensuring that the Digital Photography School Facebook page was in good standing. Great engagement, good visuals, and a constant stream of new content makes anything I wanted to do with advertising so much easier. Not everyone has that luxury, so you’ll need to make sure your organic activity and the setup of your Facebook page is in tip-top shape.

Create

Okay so we’re staring to round the final turn here and we’re close to setting live your first ads. Everything is set up, we have our audiences, we have our campaign plan, now it’s time to put them all into the the power editor…

Creating your first campaign

You start by giving it a name, then picking your objective and setting any custom fields you might need (dependant on the objective). You should already have most of that that in your planning. Once you have set up your campaign you then create an ad set that you link to a campaign, give that a name then set your start / finish times and your budget.

Setting up the ads

I’m sure by now you feel like you’ve come a long way, and you have. Now it’s ad setup time. You’ll need to enter:

Creative: There’s a whole different post on what creative to use on your ads and everyone has an opinion. But regardless of what others experience, experimentation is the key to finding what works for you.

Copy: There will be areas to enter limited text. Titles descriptions and buttons to your add. Again, just like copy, testing and practice makes perfect.

Placements: You’ll have to decide if you want the ads to show in the sidebar, the newsfeed, and on mobile. For a while I focused mainly on the newsfeed and mobile, but my recent webinar with Jon questioned the legitimacy of that, so I’m currently testing all options

Targeting: This is where you tell Facebook who to show the ad to. You’ve set up your target audiences already, so you don’t need to worry about all the profile stuff. Simply add your audience at the top, exclude any audiences you don’t want see the ads (and the same for fans at the bottom), and you’re good.

Charging model: The final step with your ad is to select CPC (cost per click) and big on that or CMP (cost per thousand impressions). I tend to stick with optimized CPM, but only because that’s what I was advised to, I do want to play around with that a little more.

You can run multiple ads under the one ad set, and I do that I a lot. But what I also find is that Facebook tends to decide which ad they are going to run out of the group very quickly. I think too quickly and that will result in one add showing 99.9% of the time and the rest only 0.01%. Not sure why that’s the case and the only way around that is to create multiple ad sets with single ads.

If your ad is about a click, think about your landing pages

You’re getting a very targeted click from Facebook when someone follow your link to your page. Spend time getting that landing page right for the user. We don’t send people directly to our sales pages for ‘buy’ related campaigns. We send them to a page we set up just for Facebook traffic. You can see an example of a current bundle we’re running right now.

Note about the conversion pixel: If you campaign success is conversions, Facebook will give you a tracking pixel for the campaign. As I mentioned earlier this needs to be put in your ‘success’ page for the action to be sent back to Facebook. The good news is that the Facebook plugin for wordpress you might have used for the tracking pixel also allows you to put the success pixel on any page or post of your blog. This will work only if your success page is on your own site. For example we currently use e-junkie on dPS and we can’t edit the ‘success’ page so we can’t track sales in this way.

We do however track success through analytics using the optional URL tags field in our ad setup.

By entering:

utm_source=facebook&utm_medium=cpc&utm_term=promo&utm_content=us&utm_campaign=landscapebundle

It will attach campaign data (you’ll need to change landscape bundle to something else) to any sale Google Analytics records in it’s commerce area and thus we can report on a campaign level how many sales and how much revenue we make.

Power_Editor

We’re now all set up and ready to set our ads live. If your using the power editor you need to upload your changes (top of your screen). Once you do that you’ll send all the campaign data to Facebook. Facebook will review your ad and approve. I think there are two stages to this as I’ve had a few ads unapproved after being approved. Which is kinda weird.

Review your results

If you’ve set your campaigns to start straight away, you’ll actually start to see results pretty fast. You’ll want to leap to conclusions pretty quickly, but my suggestion is wait a least 24 to 48 hours for a more detailed story to be told. When you have a little more insight, that’s when you can take some action.

Reports are found in your ad manager where you’ll see what you’ve spent, your reach and depending on your campaign type, likes, clicks, reach clicks or conversions.

_1__All_Campaigns

You’ll be able to compare all your campaigns side by side to pause poor performances, increase budgets on your strong performers, edit ad creative and copy, change landing pages. These real time changes help you improve the performance of your current campaigns, but also inform you about the next campaigns you might want to run.

Darren and I will talk through campaign performance as often as we can. Trying to understand what’s working, making decisions on what to continue with and stop, and brainstorming on new ideas.

Our results:

From a ‘boost post’ perspective: The only real value we’ve seen from a boost post perspective is when we boosted a product promotion update. We had a result that was nearly a 500% return on investment in first purchase which is a phenomenal result in any anyone’s advertising book. Boosting content posts to help build a viral effect just hasn’t worked for us the handful of times we’ve attempted it. But we’re not done yet!

From a ‘like standpoint’: We’ve seen costs per likes range from 1 cent to over $1 (we stopped that one pretty quickly). On average it’s around the 7 cent mark. The impact of this is hard to gauge as the reach and traffic we get has just as much to do with the content and timing of the post as it does the volume of likes we have. So it’s difficult to know 100%. What we also notice is that when we are advertising for likes, our organic likes seem to jump as well. So in real terms that 7 cent per like might be a little understated.

From a sales standpoint: I haven’t actually run a campaign on Facebook targeting sales that hasn’t been profitable. The returns have been from $5 in sales for every $1 we spent to $1.20 in sales for every $1 we spent. We haven’t spend piles of money on the ads just yet but it’s very promising. I suspect that the more we spend the less return on investment we get, as we have to chase a wider audience but time will tell.

Expand

Once you’ve done the hard work to set everything up and your first couple of campaigns behind you, I’m sure your mind will be buzzing with ideas. Just like we were. Our approach as we look to expand our Facebook activity to fall into these principles.

Test and add budget to what’s working

Darren and I am both open to testing things in moderation. We’ll use small budgets on ideas and then add once we’re convinced it will work. We’ll keep doing that with who we target and what we ask of them.

Look for new segments and narrow the ones we have

We’ll continue to both expand into new segments, as well as be smarter in the ones we have. For example knowing what type of post you visited on dPS could inform me what type of advertisement image you’ll be receptive to, or what sort of product you might like.

Be careful on how many times you show your add

We’re also very cautious not to over-advertise to our audience. Facebook will continue to show your ads to people as long as you’re prepared to keep paying. There’s a figure in your campaign reporting you need to be looking at – ‘frequency’. That tells you the number of times an ad was shown to a user. We want to keep that to no more than five in a campaign.

_1__Campaign_Summary

You don’t have to advertise all the time

We also want to ensure we pause our ads from time to time. This not only give us a little break, we’ve found that short bursts net a better result than one steady steam of ads.

So that’s how we approach advertising on Facebook with dPS.

We feel we’re just getting started with our story here and I’m sure there will be much more to share over time. I’m sure there are a stack of personal experiences that others have had, I’d love hear. I’m learning something new every day too!

With advertising – before you give me that blank stare again, just remember, as a blogger growing your audience is important. It’s a big part of the value your blog holds. Advertising is a great way to support and help accelerate that.

There’s a reason business and people pay to reach your audience.

Shayne Tilley is the marketing guy for ProBlogger.net and Digital Photography School.  The author of the PB Guide to Online Marketing and a long time contributor to the blog.  When he’s not thinking of new and interesting ways to grow the ProBlogger sites, he’s either bashing up developers or hanging out with the swiftly.com team.

Originally at: Blog Tips at ProBlogger
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Facebook: The Lowdown on Advertising, and What We’ve Found Works Really Well

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Theme Week: Tips and Tricks to Nail Facebook Advertising, a Webinar with Jon Loomer http://www.problogger.net/archives/2014/08/07/facebook-tips-and-tricks-to-nail-facebook-advertising-a-webinar-with-jon-loomer/ http://www.problogger.net/archives/2014/08/07/facebook-tips-and-tricks-to-nail-facebook-advertising-a-webinar-with-jon-loomer/#comments Wed, 06 Aug 2014 16:53:16 +0000 http://www.problogger.net/?p=31178 Originally at: Blog Tips at ProBlogger
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Theme Week: Tips and Tricks to Nail Facebook Advertising, a Webinar with Jon Loomer

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Sam Surname

Jon Loomer, the King of advanced Facebook marketing, recently stopped by ProBlogger.com to share his insight and specialist tips on all things Facebook advertising. Not just for business with big budgets, targeted Facebook ads and a little forethought can be useful for any kind of blogger wanting to reach out to readers. The full webinar is available for ProBlogger.com members (you can sign up here).

So what are the benefits of Facebook advertising for bloggers?

Jon says it’s really for anyone looking to drive traffic to a website. When you build an audience on Facebook, you’re sharing that website with people who have shown an interest in wanting to read it. As a bonus, many people who pay for advertising on Facebook also report an increase in organic reach.

Why should you pay for advertising when you can use Facebook for free?

  • It breaks through traffic plateau – go beyond the reach you’re getting now
  • If you have been working hard and not getting far, then it might be worth a try to see if you can catch a break
  • With regular sharing, you’re limited with the amount of people who will engage with your post – paying will reach people who still want to read your work – people who have been to your blog but don’t currently like your Facebook page, perhaps. It also assists in finding people with similar interests who might like your blog, but just haven’t heard of you yet
  • Helps to speed up the growth of your page
  • You’re being proactive rather than crossing your fingers and hoping to go viral

Boost Post versus Power Editor – Is one really more useful than the other?

  • The nuggets of gold in Facebook advertising and targeting are mainly found within Power Editor. but it doesn’t guarantee you success. You could still be targeting badly
  • The issue with Boost Post it is an easy button, often for real success you need to think a bit beyond doing that
  • At the end of the day, you want sales and subscribers, not just be seen in the newsfeed, so you need to use Boost Post a little bit more strategically. This is where you can use Power Editor to select a pre-chosen group to boost your post to
  • You can create and save target group lookalikes and custom audiences in Power Editor, which can then be used across Facebook advertising in all its guises
  • Learn Power Editor first, and it makes everything else easier

What about more sophisticated campaigns?

Website custom audiences are Jon’s favourite feature – it’s not just a matter of targeting anyone who visits your website, but also narrowing it down to specific pages they’ve seen, or articles they’ve read on your site.

So how does Facebook know what your readers are looking at?

Facebook provides conversion pixels, which uses cookie information from your blog. When they return to Facebook after your site, they will then see a targeted ad. Only one code is needed, but you can create many different rules that depend on visitor information. Even better, when you promote your new blog post, you can tell Facebook to exclude the readers who have already read it – effectively saving you money.

To take advantage of this, create a Website Custom Audience for every sales line you have, every landing page, every success page, every important blog post. Think about the categories of content you have that would appeal to different people, and tailor your ads to suit.

What makes a good ad?

  • Imagery, things that stand out, or that people can relate to. Faces, people their own age, professional images, proper image dimensions
  • Copy – what do you want from your ad? If you’re not selling, then you’re still being casual, useful, and wanting to get people to click on your link. Think of providing a call to action
  • Keep it short. You want to keep under character limits so Facebook doesn’t truncate your post, forcing users to click over to read the whole thing.
  • Ensuring the targeting is as relevant as possible

What else is on the webinar?

  • Jon goes into how to create a great Facebook advertising campaign and gives you steps to narrow down your needs so you can better strategise and target your audience.
  • Building a highly-relevant audience, and gaining their trust so you can market your products or services to them successfully
  • Targeting people depending on what page they’ve landed on your blog
  • Specific tips for Power Editor: how to create custom audiences, using tracking pixels
  • Links to articles that explain the complexities of Power Editor and how to harness it for your particular needs
  • How much to budget for Facebook campaigns
  • The difference between an ad set and a campaign
  • The lowdown on ad reports and how to track efficacy
  • Understanding lookalike audiences and how to target them effectively
  • Targeting fans, email lists, and anybody who has visited your website – highly-relevant people who already know who you are, but might not be following you on Facebook.
  • A discussion about the appearance of ads on Facebook in the first place. If they’re not going to go away, how best to work with them so you’re delivering useful advertising to its users, rather than irrelevant information
  • More detail on what makes a great ad.

Tune in tomorrow for our marketing ninja Shayne Tilley, who will take you through a list of Digital Photography School Facebook advertising that has seen real returns – and also the ones that didn’t do so well.

Have you tried Facebook marketing? Has it been useful for you?

Originally at: Blog Tips at ProBlogger
Build a Better Blog in 31 Days

Theme Week: Tips and Tricks to Nail Facebook Advertising, a Webinar with Jon Loomer

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Facebook Theme Week: Boost Your Organic Reach with These Tips http://www.problogger.net/archives/2014/08/06/facebook-theme-week-boost-your-organic-reach-with-these-tips/ http://www.problogger.net/archives/2014/08/06/facebook-theme-week-boost-your-organic-reach-with-these-tips/#comments Wed, 06 Aug 2014 00:13:08 +0000 http://www.problogger.net/?p=31309 Originally at: Blog Tips at ProBlogger
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Facebook Theme Week: Boost Your Organic Reach with These Tips

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Sam SurnameIt’s a war most of us as bloggers find ourselves in with Facebook fairly often: our desire to have our posts seen by our likers, versus Facebook’s desire to not overwhelm its users with thousands of updates every single time they log on.

With so many users on the world’s biggest social media site (Darren said this week it’s been logged as 1.317 billion monthly active users in the second quarter of this year), the potential for reader overload is astronomical. Facebook advertising executive Brian Boland explained a few months ago that Facebook now handles more pieces of information than ever before, mostly due to how easy smartphones make it for people to share. He says that there is “far more content being made than there is time to absorb it”, and for people with lots of friends and page likes, there is potential for up to 15,000 stories to be available every time they visit the site.

So what does that mean for Page owners? Well, it means that the Facebook News Feed Algorithm is designed to show your readers what is most relevant to them, not every single thing uploaded. What you need to do now is be relevant. And how do you know what is most relevant to your audience? You get familiar with your Insights.

What does your audience want?

For all the general advice we can give, it doesn’t beat your own personal experience, and the needs of your readers.

In your Insights tab, you can click on “Posts” and then “When Your Fans are Online”.

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As you can see, the Likers of my Veggie Mama Facebook page are online pretty much all day – but 8pm sees the biggest spike. If I want to catch the most of my readers, that would be the time to do it.

So now you know when your readers are online – the next step is to see what types of posts on your page they interact with the most. Click “Post Types” and get an overview of successful post types (including their typical reach and typical engagement rate). For me it’s video, followed by status, link, and then photo last.

Where to from there?

Make a plan to increase the types of posts your readers like, while still trying to stay useful, interesting, and entertaining. Facebook themselves say the most engaging posts you can create on Facebook are “short, original, benefit the person viewing the content, and connect to your objectives and identity”. But at the end of the day, you want real interactions with your readers, so being authentic regardless of post type should be your main aim.

Facebook also recommends video and images for the best interaction, especially those that depict humans and their relationships with others.

Video

Facebook’s recommendation to use video, and my insights listing video as the most popular post type, is consistent with the conclusions we came to yesterday about what worked on popular pages. For four out of the five pages we studied, video was their first or second most successful post type.

You can see here that a recent video shared on singer Beyoncé’s page has had incredible success. 222,000 shares (almost double the highest share rate from yesterday’s posts), 42,000 comments, and almost half a million likes.

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So what makes it work?

  • it’s original – only Beyoncè has this particular video
  • it’s current – The 50 Shades of Grey book was a phenomenal success, and excitement for the new movie is ramping up
  • it features a never-before-heard Beyoncé track that fans would be interested to hear
  • both Beyoncé and 50 Shades of Grey are highly popular among their target audience
  • It also doesn’t hurt that mobile Facebook video autoplay would make this run automatically in people’s feeds, making it look like they’re interested in it (regardless of whether they actually want to watch it or not)

Images

It has long been said that images were consistently achieving the best results for people looking to increase their reach. Beautiful images, relatable images, funny images – as visual creatures, it appears that appealing to that sense is usually a winner.

There is little doubt that Humans of New York has nailed the use of images on Facebook. Primarily to showcase his photography work, Brandon’s Facebook page has become a legend. Every day, millions of people see and interact with the images and small snippets of conversations he provides.

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So what makes it work?

  • It’s heartwarming
  • It’s relatable – whether you are someone like that, or know someone like that. It might make you think of your parents or grandparents
  • Love is a language that transcends all barriers
  • It’s a beautiful picture in a beautiful park
  • The people are smiling – they’re obviously happy, and that can be contagious
  • Readers might think this will brighten others’ days as it has theirs, so they share
  • It’s also a bit cheeky and people love a bit of a joke.
  • It’s a little bit unexpected – often the elderly have assumptions made about them and their usefulness due to their age. To see them cheeky and joking around is pleasantly surprising.

While usually focused on people (hence the “Humans”), sometimes the unexpected on the HONY page works even better.

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Text Status

For a while there, it was popular to try and provide useful or engaging text statuses, as they seemed to be the least penalised by Facebook (at least, less penalised than links, which could be seen as too promotional or salesy, and less penalised than overtly meme-y or spammy images). It gave rise to the question, or the fill-in-the-blanks. For some, it works really well. For others, it really can be seen as a blatant engagement grab, and quite off-putting.

So what makes a great text status?

Let’s look at Ree Drummond, The Pioneer Woman. With more than two million fans, and a regularly-updated Facebook page, Ree connects with her readers in a variety of ways (mostly with images of her delicious cooking). But Ree has a quirky sense of humour her readers love, and often gets the text status exactly right.

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Always self-deprecating, Ree likes to poke fun at herself and how she looks on her Food Network cooking show. Her penchant for overexaggerating also usually sparks a giggle.

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Ree has a brother with special needs, and he is quite the character on her blog. Many of her readers can relate, and think he’s sweet.

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Again, her quirky humour and casual, friendly demeanor really makes an impact. Thanking your readers for something is usually something they appreciate.

Consistency

People want to know there’s a human person behind the Facebook page, and that the person is interested in them. If the reader comments or otherwise engages with the content on the page, they want that engagement to be a two-way street. If you are a blogger, then make an effort to be around. Don’t just post and run – post and chat. Post regularly (but not so much that your posts get hidden as people get sick to death of seeing you) and be approachable. Facebook keeps track of the pages that each person interacts with, and boosts the visibility of the last 50 pages in the newsfeed. It’s ideal to be one of those last 50 interactions (which include engagement and profile/image views).

Authenticity

Not only will Facebook limit the reach of meme content in favour of more relevant (i.e. current news or shared interests) pieces of content, but fans will see through desperate grabs for likes or comments. It also pays to be thoughtful and aware of giving your readers what they want without appearing overly strategic. At the end of the day, you still can’t beat being useful, inspiring, visual, and interactive. And nobody will tell you what works on your Facebook better than your readers will, so get to know your Insights.

As Jon Loomer says:

Meh. Just share interesting content. Monitor your results to figure out what works.

(Jon will be back tomorrow with some super-useful tips from the other side of the coin – advertising and marketing on Facebook – it’s not to be missed!)

Do you think as a whole, bloggers are over-thinking Facebook organic reach strategy? Have you found reaching your fans frustrating? Or have you hit a stride that works?

Stacey Roberts is the Managing Editor of ProBlogger.net, and the gal behind Veggie Mama. A writer, blogger, and full-time word nerd, she can be found making play-dough, reading The Cat in the Hat for the eleventh time, and avoiding the laundry. See evidence on Instagram here, on Facebook here, and twitter @veggie_mama.

Originally at: Blog Tips at ProBlogger
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Facebook Theme Week: Boost Your Organic Reach with These Tips

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Facebook Theme Week: Case Studies of Popular Pages (and What They’re Doing to Get Great Engagement) http://www.problogger.net/archives/2014/08/05/facebook-theme-week-case-studies-of-popular-pages-and-what-theyre-doing-to-get-great-engagement/ http://www.problogger.net/archives/2014/08/05/facebook-theme-week-case-studies-of-popular-pages-and-what-theyre-doing-to-get-great-engagement/#comments Mon, 04 Aug 2014 16:45:48 +0000 http://www.problogger.net/?p=31277 Originally at: Blog Tips at ProBlogger
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Facebook Theme Week: Case Studies of Popular Pages (and What They’re Doing to Get Great Engagement)

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There has been much discussion in blogging circles of late about Facebook and the effects their algorithms have on reaching all your “likers” with each of your posts. While Darren mentioned yesterday in his brief overview of organic vs paid reach that both have positives and negatives, the fact remains that many bloggers are still doing their best to increase their engagement organically. Today we are going to look at five popular Facebook pages and see what has been most successful for them when interacting with their audience.

Facebook

The most popular page on Facebook is actually the “Facebook for Every Phone” App, with more than 480 million fans. They haven’t updated their page since December 2013, but still rank the most overall. The second most popular page is Facebook itself (which defaults to whichever country you are in unless you opt to see a different one), but their engagement differs wildly with each post.

Screen Shot 2014-08-04 at 3.33.11 pm What works for Facebook

Posts per day: One (but not every day).

What types of posts do they do? Videos, images, and links with images. They share motivational images and Facebook user information.

Most popular recent post: A motivational quote image. It garnered almost 140,000 shares, which was way over and above anything else on the page. It had just over two million likes, and more than 22,000 comments. This type of engagement doesn’t appear to be common, with the next-highest sharing rate being 64,000.

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Least popular post: A shared link from the American Cancer Society, asking people for donations. It had 13,000 likes, and less than 1000 shares.

What gets the most engagement overall? Videos, by far.

Most popular topics: Motivational stories, Facebook user information.

Shakira

Shakira is a musician from Colombia, and is the most-liked person on Facebook. She was the first person to reach over 100 million likes, and ranks third in the most popular Facebook pages (just under an App for Facebook, and Facebook themselves). She has a super-engaged page, with fans interacting constantly.Screen Shot 2014-08-01 at 3.38.57 pm

Posts per day: One (but not every day).

What kind of posts do they do? Images, video, images with links.

Most popular recent post: A grid of images of Shakira performing at the World Cup Closing Ceremony, and a message from Shakira herself. 2.5 million people liked the image, almost 85,000 shared it, and it was commented on more than 42,000 times.Screen Shot 2014-08-01 at 3.38.47 pm

10556436_10152673650169560_2488786109078107775_nLeast popular post: A shared link from the World Food Programme asking people to donate to the Mwamba Primary School in the Democratic Republic of Congo. It received 75,000 likes and only 87 shares.

What type of post gets the most engagement overall? Videos of Shakira performing, or addressing her fans.

Most popular topics: Behind-the-scenes peeks into Shakira’s life.

Real Madrid CF

With almost 70 million likes, Real Madrid CF is one of the biggest pages of Facebook.

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Posts per day: Between 3 and 9 posts a day

 

What kind of posts do they do? Mostly images and video.

 

Most popular recent post: A photo album of their star player Cristiano Ronaldo practising for an upcoming match. It had more than 300,000 likes, 5000 shares, and 3000 comments.

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Least popular post: A link (with image) to their online store. It had 37,000 likes, 764 comments, and 169 shares.

What type of post gets the most engagement overall? Photo albums of their players training.

Most popular topics: Players training.

I F*cking Love Science

IFLS is a site bringing science to the masses. Elise Andrew shares images, cartoons, science news and interesting tidbits that are designed to be accessible by everyone, not just scientists. IFLS might be trailing these pages in likes (although 17.5 million on a page updated by only one person is quite the achievement), but they are knocking them out of the park with engagement. Just about every single post has high engagement, and each type of post seems to do well.

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Posts per day: Between 8 and 19, at a rate of about one update an hour.

What kind of posts do they do? Mostly images, followed by images with links.

Most popular recent post: An image quote about the use of the planet’s resources. More than 96,000 shares, 350,000 likes, and 3708 comments were generated. With the exception of the unusually high Facebook post share above, it is a higher share rate than any of the other pages mentioned.

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It appears that unusual or interesting images work really well for them – this post about fluorite got 22,000 shares, 240,000 likes, and almost 6000 comments in 16 hours.

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Another thing IFLS fans seem to enjoy are geeky science puns. As you can see, this link to purchase a shirt got 37,000 shares in just 7 hours. With shares being the highest-ranked Facebook engagement (they appear to be more beneficial to your chances of higher organic reach than likes or comments), it’s clear that IFLS has a knack for creating viral content. It also goes to show content doesn’t need to be viral in a global sense, just viral to your readership.Screen Shot 2014-08-01 at 3.27.14 pm

Least popular post: A straight link to an article about planets with companions having a better chance of harbouring life. Compared to the IFLS average, 8000 likes, 673 shares and 163 comments is ultra-low.

What type of post gets the most engagement overall? Images, by far. Especially if they’re punny.

Most popular topics: Health stories, animal information, and religion seems to get the readers fired up.

 

Humans of New York

Ask anyone what their favourite Facebook page is, and plenty of them will say Humans of New York. A page by photographer Brandon Stanton, it showcases the everyday person on the street, usually with a quote from the conversation Brandon has with them. It has quite the cult following, with 8.5 million likers and plenty of interaction.
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Posts per day: 5

What kind of posts do they do? Images.

Most popular recent post: An image and snippet of an interview with an older lady reminding people to keep in touch with distant friends and relatives. It sparked 37,000 shares, almost 350,000 likes, and 6000 comments.

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Least popular post: A link to buy Brandon’s latest book. 1000 shares and comments, and 73,000 likes.

What type of post gets the most engagement overall? Images with emotive or inspirational quotes from the people themselves. Half a million likes for this guy’s story.

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Most popular topics: People doing and saying things you don’t expect just by looking at them.

What does this mean for you?

Ultimately, it depends on your readership. But the common thread between all of these pages’ successful posts is the human element. What are people doing behind the scenes? Who are they when they are relaxed? What’s going on in their real life? It appears that people like that glimpse into humanity, and they also enjoy a good joke.

Most of these pages saw real success with images on their own, without links. Links appeared to be less useful, especially if they were selling something, or asking for people’s money. The IFLS page still saw success when they posted image credit links in the statuses, but that might be because they’d been enjoying such high sharing interaction, driving up their organic reach in general.

I think it pays to look at your recent Insights to see what kinds of posts are resonating with your readers. Are you showing them enough of the human you? Are you being just that little bit different? Can they relate to your content? Are you being useful?

What kind of posts have you seen success with? Tomorrow we’ll be doing a case study on the types of things you can do for better organic reach. See you then!

Stacey Roberts is the Managing Editor of ProBlogger.net, and the gal behind Veggie Mama. A writer, blogger, and full-time word nerd, she can be found making play-dough, reading The Cat in the Hat for the eleventh time, and avoiding the laundry. See evidence on Instagram here, on Facebook here, and twitter @veggie_mama.

Originally at: Blog Tips at ProBlogger
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Facebook Theme Week: Case Studies of Popular Pages (and What They’re Doing to Get Great Engagement)

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