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Do you start blogs for Passion or Money?

Posted By Darren Rowse 4th of February 2005 Pro Blogging News, Reader Questions 2

When I asked readers over at ProBlogger what they’d like to ask professional bloggers Hashim asked:

‘Ask them do they choose topics they personally enjoy or just what will make the most money’

Good question – I’ll ask those I interview but will answer for myself here.

To answer it bluntly – Yes.

Yes I do choose topics I personally enjoy (or perhaps for some its more of a ‘interest’ than enjoyment) and yes in some cases I choose topics that have the potential to be good income earners. When I find one that I both ‘enjoy’ and is an ‘earner’ I tend to do a little dance around my office!

I’ve attempted to do a blog or two on a topic that was purely about earning me an income but I found it very difficult to keep up my enthusiasm for it. I suspect my readers could tell this and so ended up leaving that blog alone to die a lonely death. I find that the blogs that I am drawn to and read the most are written by bloggers who are passionate about or have expertise in their topic. Makes sense really – who wants to talk to someone who doesn’t enjoy the topic of conversation in real life!?

It is possible to run a successful blog on a topic you’re not interested in – but it will be a lot harder task than one that you do enjoy. My advice – stick to something you’ve got a passion for (or could get passionate about) and you’ll sustain your blogging habits for a lot longer.

Tell us what you think? Do you start blogs for Passion, Money or Both?

About Darren Rowse
Darren Rowse is the founder and editor of ProBlogger Blog Tips and Digital Photography School. Learn more about him here and connect with him on Twitter, Facebook, Google+ and LinkedIn.
  1. I started my blog for passion. To be honest, I haven’t gotten a single Adsense cheque yet! I’m very close though. In the high 40s. If only I could get some traffic. So if it was for money, it would’ve been shut down ages ago.

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