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Creating A Search Engine Copywriting Plan

Posted By Darren Rowse 2nd of May 2005 Search Engine Optimization 2

Karon Thackston wrote a good piece recently over at WebProNews that I’ve been meaning to link to. She breaks down the posting process into 9 elements for writing posts and articles that will rank well in Search Engines. They are good, basic, non technical tips for bloggers wanting a simple starting point for thinking about SEO. It is easy to get caught up in the technicalities of SEO – but if you at least start with these tips you’ll be on the right track.

1) Use Three Keyphrases Per Page
2) Have 250 or More Words of Copy
3) Write In Natural Language
4) Use Keyword Phrases In Headlines and Sub-headlines
5) Use Keyword Phrases Once or Twice Per Paragraph
6) Use Keyword Phrases In Bold, Italic or Bulleted Lists
7) Do NOT Use Keyword Phrases As Substitutes For Generic Terms
8) Use Keyword Phrases As Anchor Text In Links
9) Test and Track

Found via Learning SEO

About Darren Rowse
Darren Rowse is the founder and editor of ProBlogger Blog Tips and Digital Photography School. Learn more about him here and connect with him on Twitter, Facebook, Google+ and LinkedIn.
  1. hi darren. thanks for the tips.. its good

  2. Karon Thackston is one of the best and most accessible website copywriting experts in the business. I recommend her information very highly. Everyone would do well to take her ideas to heart. Her advice is very sound indeed.

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