CategoryWriting Content
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21st of August 2014 Guest Blogger 10

How to Use Content Themes to Make Blogging a Snap

This is a guest contribution from Sonja Jobson. This might sound familiar: you’re staring at a blank screen, panic slowly rising, headache setting in, mind blank. You’re due to publish a blog post but you have absolutely no idea what to write about. Again. The “writers block” cycle can put ...more
Writing Content
Theme Week: Extend Your Ideas With Future Blog Posts
6th of June 2014 Darren Rowse 7

Theme Week: Extend Your Ideas With Future Blog Posts

This week we’ve been looking at what to do after you’ve hit publish on your blog posts. Today I’d like to suggest a task that I think has real potential to help our blogs to make a big impact upon our readers by taking them on our journey. Think about ...more
Writing Content
Theme Week: How to Repurpose Your Content [and Why You Should Do It!]
4th of June 2014 Darren Rowse 15

Theme Week: How to Repurpose Your Content [and Why You Should Do It!]

This week we’ve been talking about what to do with your blog posts after you hit publish. So far we’ve talked about optimizing it for search and socializing it on social media – today we’re going to talk about ‘repurposing’ it. What is Repurposing Content? I like Erin Everhart’s definition ...more
Writing Content
6 Lessons for Writing Irresistibly Magnetic Blog Post Headlines
15th of April 2014 Guest Blogger 45

6 Lessons for Writing Irresistibly Magnetic Blog Post Headlines

This is a guest contribution from Matthew Capala of SearchDecoder.com Many newbie (and sometimes even veteran) bloggers erroneously spend 95% of their time creating blog content and only 5% pondering titles. Unfortunately for these bloggers, most readers’ attention spans expire in seconds. Unless you reel in your readers instantly, your ...more
Blog Promotion
The Stephen King Drawer Method for Writing Better Copy
26th of March 2014 Stacey Roberts 21

The Stephen King Drawer Method for Writing Better Copy

This is a post from ProBlogger.net Managing Editor Stacey Roberts When I was studying journalism, it was pointed out to us very early on that our first drafts of anything were never going to be printed. They just weren’t. They were to be edited by professionals with no emotional ties ...more
Writing Content
Life After Keywords (Not Provided): What’s Next For Bloggers?
11th of February 2014 Guest Blogger 30

Life After Keywords (Not Provided): What’s Next For Bloggers?

This is a guest contribution from Jim Burch, a copywriter from St. Louis. When you use Google Analytics to track your blog’s traffic, you may see (not provided) on your list of keyword searches. Simply put, this is Google’s way of encrypting keyword searches in the name of privacy and security. ...more
Writing Content
Content Week: A bit of homework to inspire you – come and get involved!
8th of February 2014 Stacey Roberts 19

Content Week: A bit of homework to inspire you – come and get involved!

After the week we’ve had immersing ourselves in the wild and wonderful world of sourcing blog content, there shouldn’t be any one of you who hasn’t come up with at least one idea for a post. But in order to blog better this year, I’m encouraging you to push even ...more
General
Content Week: Let’s Chat! Where do you get your blog ideas from?
7th of February 2014 Stacey Roberts 58

Content Week: Let’s Chat! Where do you get your blog ideas from?

This past week, we’ve been talking about all things content – where can we get it? What inspires us? What works with our audience? What are some out-of-the-box ideas that will set us apart from the regular blogging crowd? We spoke with Chantelle Ellem, of Fat Mum Slim, who encouraged ...more
General
Content Week Case Study: Carly Heitlinger of The College Prepster
6th of February 2014 Stacey Roberts 14

Content Week Case Study: Carly Heitlinger of The College Prepster

In 2008, Cartly Heitlinger was a freshman in college doing what most of us do in her situation – studying a subject they don’t like in order to get a degree they do. So she started a blog as part distraction, part creative outlet, writing about things she was interested ...more
Case Studies