CategoryWriting Content

This post is based on Episode 156 of the ProBlogger podcast. The title of your blog post can completely change its destiny. People often decide whether to read your post – and ultimately take action – based on the title alone. It may also determine whether or not they share your ...more

This is a post by ProBlogger writing expert Ali Luke Do you get sick of writing sometimes? Even the most enthusiastic bloggers have days when they struggle to get the words out. Perhaps you’ve been writing a lot, or you simply aren’t feeling very creative. But what can you do? ...more

This post is based on episode 136 of the ProBlogger podcast. Back in 2007 I was asked a question: “If you could only write one type of content on your blogs forever, what would it be?” My answer then is the same as my answer now: evergreen content. What is Evergreen ...more

This post is based on episode 173 of the ProBlogger podcast. Are you confident you’re using quotes legally and ethically on your blog? Quoting other people’s words, whether from books or blog posts, can be a great way to improve the content on your blog. It’s also a great way to ...more

This is a post by ProBlogger writing expert Ali Luke You probably already know you should use “I” and “you” in your blog posts. But how do you use “he”, “she” and “they” in your blogging? It’s an important issue, and one bloggers don’t always think about. Let’s say you’re ...more

This post is based on episode 170 of the ProBlogger podcast. Most bloggers start off with a huge burst of energy and excitement. But then at some point (often in their first year or two of blogging) they come up against their first bout of “blogger burnout”. And it can stop ...more

This post is based on Episode 176 of the ProBlogger podcast. You’ve chosen your words with care, and put a lot of thought into them. But no-one’s even reading your posts, let alone commenting or sharing. If you want more readers, more engagement, and more sharing of your content (and let’s face ...more

This is a post by ProBlogger writing expert Ali Luke Do you ever use lists in your blogging? They might be bullet points, tips that you’re sharing in a list post, or even a simple list of three or four items in a sentence. If you’ve been writing blog posts ...more

This post is based on Episode 186 of the ProBlogger podcast. I’m often asked how I write a blog post. What does the process look like from start to finish? ProBlogger readers and podcast listeners have asked about where in the process I do specific things, such as writing the headline and ...more