Okay, okay, so we’re not actually talking about unicorns...but even though it's a vital part of your blog's tone and voice, I didn’t think you’d click on anything that sounded as deceptively unsexy and unexciting as what we’re actually discussing this week, which is grammatical person. Wait! Before you zone out, stick with me for a sec: It’s not as bad as it sounds. Grammatical person is simply means that you’re either referring to yourself (first person), your reader (second person), or a third party (third person). And, um, like a unicorn, it often goes unnoticed and can be exceptionally helpful. (I’m trying, you guys.)
Every time you sit down to write a post, you make choices. Some, such as your topic and headline, are likely to be very deliberate. Others, such as grammatical person, probably happen without much scrutiny—but even if you aren’t pausing to consider person (we’ll drop the “grammatical” now ’cause I know it freaks some people out), it impacts the strength of every post you write. That’s why I’ve chosen some posts about the ten most blogged-about stories of the last week (provided, as always, by Regator) to illustrate the importance of choosing the right person.
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