CategoryBusiness Blogging
7 Steps to Better Business Blogging
22nd of November 2006 Darren Rowse 6

7 Steps to Better Business Blogging

The following reader quick tip was submitted by Ann Handley from Marketing Profs: Daily Fix. One of the questions I often field comes from business owners who are thinking of launching a blog but are wondering, “What can I write about…?” A recent post by Poynter contributor Vince Maher does ...more
Business Blogging
Business Blogging 101
15th of June 2006 Darren Rowse 30

Business Blogging 101

I’ve had an increasing amount of readers writing to me over the past few weeks asking questions on the topic of how to develop a business blog as opposed to a commercial or entrepreneurial blog. Here’s one reader’s question to help flesh this out a little: “Hi Darren, can I ...more
Business Blogging
RSS: Blog’s Friend or Foe?
7th of April 2006 Toby 21

RSS: Blog’s Friend or Foe?

Is RSS is the downfall of building relationships and commerce on blogs? First, let’s set the record straight. I’ve drunk the kool aid. I get it. I love RSS and that new orange icon is pretty cute too. The ability to read huge amounts of information in one place, receive ...more
Business Blogging
Blogger achieves 5000% ROI from Blogging
10th of March 2006 Darren Rowse 16

Blogger achieves 5000% ROI from Blogging

Debbie Weil writes that Charlene Li has apparently brought in close to one million dollars in business to her employer, Forrester, in the last year – all through her blogging. That’s a 5000% Return on Investment! ‘That’s based on her calculation that her $14.95 / month account with TypePad triggered ...more
Business Blogging
Blogonomics Blog Cruise
23rd of January 2006 Darren Rowse 18

Blogonomics Blog Cruise

The last few years have seen quite a few blog conferences but here’s one with a twist – Blogonomics – the world’s first floating blog conference! I’ve been hearing about this one for a little while now and it’s just gone public – they’re actually running a Blog Cruise which ...more
Business Blogging
Yahoo offers Movable Type for business bloggers
12th of December 2005 Darren Rowse 10

Yahoo offers Movable Type for business bloggers

Six Apart and Yahoo have announced a partnership as Yahoo will use MovableType as to provide small businesses with websites through it’s existing small business web site management service: ‘Yahoo will effectively act as the preferred provider of Movable Type for small business users, taking advantage of its scale and ...more
Blogging Tools and Services
CEOs and Blogs – Mixed Opinions
9th of November 2005 Darren Rowse 4

CEOs and Blogs – Mixed Opinions

news.com reports that 59% of CEOs believe blogs are a useful internal communication tool while 47% believe that they are useful for external communication. Of course this means that 41% and 53% are not so excited by blogs: ””Most CEOs are still in a wait-and-see mode when it comes to ...more
Business Blogging
Online communities and integrating blogs into mainstream marketing campaigns
9th of September 2005 Darren Rowse 2

Online communities and integrating blogs into mainstream marketing campaigns

If you’ve got a spare 10 minutes can I recommend heading to Rachel’s blog and downloading a PDF that she’s posted that is the verbatim of a talk that she and her partner (that’s blog partner and life partner) Regan did to the New Zealand Marketing Association on the topic ...more
Business Blogging
Business Blog Consulting Revived
5th of August 2005 Darren Rowse 2

Business Blog Consulting Revived

I’ve been watching Business Blog Consulting with interest over the past few days – its gone from a blog that had become a little quiet to something that has now got a lot more activity due to Rick’s decision to make it into a group blog and include some excellent ...more
Business Blogging