CategoryBusiness Blogging
Corporate Bloggers
19th of October 2004 Darren Rowse

Corporate Bloggers

Sifry is writing about Corporate Blogger today – he numbers them as 5000: ‘These are people who blog in an official or semi-official capacity at a company, or are so affiliated with the company where they work that even though they are not officially spokespeople for the company, they are ...more
Business Blogging
Do you have time to be a ProBlogger?
19th of October 2004 Darren Rowse 4

Do you have time to be a ProBlogger?

I’m currently taking a bit of a working holiday in New Zealand and am spending a few days with two fellow bloggers to talk about the possibilities of working together as a blogging collective. One of the things I’ve found myself thinking on a number of occasions over the last ...more
Business Blogging
Blogs for Lawyers
9th of October 2004 Darren Rowse

Blogs for Lawyers

Feedmelegal> has a good post on how blogs can be useful for lawyers. ‘How can lawyers benefit from the use of weblogs? Feedmelegal does not intend to repeat at length what has been written by others, but to summarise and to an extent build on the insightful thinking that has ...more
Business Blogging
Blogging for Dollars – CFO Magazine – October Issue 2004 – CFO.com
9th of October 2004 Darren Rowse

Blogging for Dollars – CFO Magazine – October Issue 2004 – CFO.com

It seems that articles about how executives are blogging are appearing every day now – here is another one – Blogging for Dollars ‘Once the domain of the disgruntled and demented, Web logs are being embraced by business executive… In an earlier time, say 2000, managers at Microsoft didn’t appear ...more
Business Blogging
The Blog Marketing Explosion
7th of October 2004 Darren Rowse 1

The Blog Marketing Explosion

‘Rich Orr writes that blogging is ‘Possibly, the most powerful type of corporate marketing per dollar spent ever invented.‘ ‘Blogs are a goldmine of formerly hard to get insight from CEO’s, marketing guru’s and others who never used to have a public forum. These business leaders are utilizing the internet ...more
Business Blogging
Business Blogging – Inc.com
5th of October 2004 Darren Rowse

Business Blogging – Inc.com

Inc.com has a good article introducing the concept of Business Blogging. ‘Blogging is not just a gadget for geeks but is a low cost tool that enhances the overall communication of your business, saves you time and money, improves online marketing and more. A blog provides dynamism and life that ...more
Business Blogging
How to Make Money from The Blogging Phenomenon
2nd of October 2004 Darren Rowse

How to Make Money from The Blogging Phenomenon

‘Blogging is driven by personal brand: authority and trust. This cannot be manufactured, and cannot be imparted to newbies just by affixing a media brand to them. Blogging will change everything it touches: classified, the blurring of oped and so-called factual journalism, and the duality between advertisers as content and ...more
Business Blogging
Have Blog, Will Market – Business Blogs
1st of October 2004 Darren Rowse

Have Blog, Will Market – Business Blogs

Just found this interesting article on Business Blogging. “Jonathan Schwartz is a blogging addict. He is also the president and chief operating officer of Sun Microsystems (SUNW) — a company at the forefront of a new marketing and communications trend that mixes blogging with business. (For the rapidly shrinking minority ...more
Business Blogging
Seven Reasons Why Businesses Should Blog Now
30th of September 2004 Darren Rowse 1

Seven Reasons Why Businesses Should Blog Now

Seven Reasons Why Businesses Should Blog Now has some good reasons for businesses to get into blogging – 1. They fan the flames of customer evangelism. Their personal nature helps humanize you and your organization. 2. They function as an instant-feedback mechanism. Most blogs allow readers to respond to your ...more
Business Blogging