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Business Blogging –

Posted By Darren Rowse 5th of October 2004 Business Blogging has a good article introducing the concept of Business Blogging.

‘Blogging is not just a gadget for geeks but is a low cost tool that enhances the overall communication of your business, saves you time and money, improves online marketing and more.

A blog provides dynamism and life that a static website often does not have. You should take the time to determine if a blog can benefit your business’ website.’

They list a number of reasons why a business might want to use blogs including:
– More efficient communication
– Easier distribution of your company’s marketing message and content
– Reduction in IT staff workload
– Boost in search engine marketing efforts

They cover a whole lot more ground in the article – well worth the read.

About Darren Rowse
Darren Rowse is the founder and editor of ProBlogger Blog Tips and Digital Photography School. Learn more about him here and connect with him on Twitter, Facebook, Google+ and LinkedIn.
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