This guest post is by Bill Achola of SeoArticleWriteService.com.
It would be great if the only purpose of your copywriting was to sell your products. Unfortunately your copy often has to serve two purposes: attracting visitors to your site, and then selling to them.
Attracting traffic using copy requires using search engine optimizing techniques, and adding keywords. Using the topic of baby food, in this post we will look at a few ways to include keywords in your copy.
Keep it natural
The key to successful keyword optimizing in your copy is to keep it natural. As Greg McFarlane points out in his post Why Bieber SEO Copywriting Sex Doesn’t iPad Work Minecraft, people often make the mistake of overloading the text with keywords, and replacing every generic key term with the keyword or phrase. This will not give you high-quality persuasive copy, as you can see in the following example.
Keyword = baby foods
As new mothers we all want our babies to have the best baby foods; we spend a lot of time researching good baby foods recipes and making sure we buy high-quality baby foods. Giving your child a good start in life with healthy baby foods ad not giving them baby foods that they are not ready for, is one of the major concerns of new parents.
The above example is not only annoying to read, parts of it have been made grammatically incorrect in an attempt to use the keyword as often as possible. While you might get a lot of traffic to your website from parents searching for the keyword “baby foods,” they will quickly move onto another site when they start reading.
Make sure you select your keywords carefully so that they fit in easily with the subject of your copywriting. This will improve the flow of your copy, increasing your sales conversions.
Here are three ways to include keywords naturally.
1. Break up keywords phrases
It can be hard to fit a long keyword phrase into your copywriting. I was once asked to use the key phrase “baby food recipes 6 months.” This is an awkward phrase to use altogether, but it works well when split up by punctuation. Search engines read straight punctuation marks such as full stops, commas and colons so think how you can use these to split your keyword phrase.
Keyword phrase = baby food recipes 6 months
Look no further for tasty and healthy baby food recipes. 6 months is the perfect time to start introducing your bay to new tastes and textures.
The above example keeps the keyword phrase intact so it will be recognized by the search engines, but does not seem out of place or awkward.
2. Lengthen the keyword phrase
Some phrases are difficult to include because they are singular when you would usually use a plural or vice versa. Adding words to the end of the phrase can help you overcome this problem as well as giving you inspiration for your writing.
Keyword = food for baby
- Food for bay weaning
- Food for baby meals
- Food for baby taste buds
Adding a word or two to the end of this phrase makes it less grammatically awkward and helps you to fit it into your copy writing sounding repetitive.
3. Use a keyword phrase that describes what your product is not
Take the example of the keyword “cheap baby food.” When a parent enters this search term they are looking for good value, high-quality baby food that they do not have to pay very much for.
However, if you describe your product as cheap baby food, it will give the impression that it is poor quality, and therefore not great for their precious child. Avoid this by using the keyword to describe what your product is not.
Keyword = cheap baby food
Try out one of our healthy, easy-to-make recipes as an alternative cheap baby food. Once you’ve tasted one of these nutritious homemade meals, you’ll never want to feed your little one cheap baby food again.
Using the above techniques will ensure your copywriting remains natural and that you don’t have to sacrifice quality to keyword density.
A final tip: write your copy first and then go back with your keywords in mind and place them where appropriate. This will make your copy flow more naturally, and will appeal both to your readers and the search engines.
Visit the blog at SeoArticleWriteService.com to learn how Bill Achola can write high conventional marketing content for bloggers and affiliate marketers.