Here’s a snippet that got my attention – Toby talking about how blogging has impacted her business:
‘Surprisingly, blogging has done something else for my business. Within a very short period and on very little capital, it has positioned Diva Marketing Blog as a brand unto itself. I’ve been referred to many times as “the marketing diva,” a wonderful compliment.’
Interestingly this resonates with my own experience here at ProBlogger.net. I’m not in Toby’s league – but have been interested the way in which this blog has not only lifted my own profile as a blogger over the past few months – but the way in which ‘ProBlogger’ has been referred to by a number of other bloggers as a brand of its own.
To be honest I’m not sure what this really means or what to do with it – but would like to explore it more in the months ahead.
I’m very aware that there are some smart marketing, branding, PR types who read this blog – and would love to hear your opinions on how you’d build Problogger.net as a brand (if indeed you think it is or potentially could be one).
Update – Peter has a great post about blogs and brands here.