Close
Close

Top Tips to Help You Nail That Blogging Job Application

Image via flazingo.com

Image via flazingo.com

This is a guest contribution from Steff Green, of WorkflowMax.

Recently I wrote a post about my experiences as a company looking to hire another blogger for our team. Today I’m putting on my blogger hat and I’m looking at what the experience taught me about how a blogger can improve his/her chances of landing a blogging job at a company.

Who am I? I’m Steff. I used to be a freelance blogger, but one of my clients, WorkflowMax – a cloud-based project management software for service businesses – offered me a full-time position as a blogger, I jumped at the chance.

The advantages of a permanent blogging job

Quite often “make money blogging” gurus focus on the advantages of being a freelance blogger – working for a variety of clients, being in control, multiple income streams, creating passive income through products, etc – while playing down the 9-5 lifestyle. I’ve done them both, and can say that the 9-5 lifestyle definitely has its advantages.

I love blogging, but I didn’t love the 100 emails a day, the client stress, the 80+ hour weeks and the managing of the business itself that came with being a freelancer. By blogging for a company, I get to do what I love – write – all day, about topics that help small businesses succeed, and come home in the evening and work on my own projects.

Part 1: Finding a Blogging Job

“And that’s all very well, Steff” I hear you say, “but where ARE these mysterious blogging jobs? I hang out on the Problogger job boards all day, and all I see are freelance positions.”

That’s probably because you’re not looking in the right place.

A recruiter is not going to advertise a salaried position on a job board for freelancers. That would be silly. She is going to advertise in the same places she usually advertises – on local and national job boards, on internal listings, on the company’s website. A salaried blogging job ad will look just like any other job ad.

One thing to do is to look at companies you would love to work for. Look at tech companies, larger retail shops, tourist attractions like museums and galleries, B2B service companies – these are the types of firms that might employ a blogger. Check out their website – do they have a blog? Is it awesome? Could it use a little TLC?

The type of marketing software a company uses can also provide a clue as to their content needs. For example, a company using Hubspot is probably going to have a huge focus on inbound marketing and content creation, which means there’ll might be an opportunity for you there.

The key thing to remember when trawling the job ads is that your dream blogging job might not actually include the word “blog” in the title. Companies aren’t looking for “just” a blogger – they are looking for a writer who can own a wide variety of communications, of which a blog may play a large role. As an employee, a blogger might be dealing with general copywriting for web and print, creating ebooks or whitepapers, managing a team of content creators, or updating social media. When looking at job titles and keywords, you’ll find roles like: content creator, copywriter, in-bound marketer, SEO-outreach writer, digital communications, digital marketer, etc.

For example, I am a “marketing copywriter”, but because our blog is a huge part of our inbound marketing strategy, blogging and creating ebooks is a significant portion of my job.

Keep a close eye on the career pages for a content creator position. You can set up alerts to email you whenever jobs are posted that meet your criteria – that way, you will always see the latest job posts as soon as they go live without having to check back every day. Contact the marketing department and ask about guest-blogging or freelancing opportunities. If they are underutilizing their blog, offer to take over its management on a contract basis. Make yourself an indispensable resource. If you’re already on the radar when an opportunity for a job comes up, they’re gonna look to you first.

 

Part 2: The resume

So you’ve found an awesome-looking blogging job at a cool company. Now you’ve got to prepare your resume and send that in.

Here are some of my resume tips, based on what worked for me, and what I noticed in the resumes I vetted in order to find the right writer for our job:

  • If you’re applying for a writing job, your spelling and grammar better be PERFECT. So check your resume a hundred times, and then have a friend or relative who’s nit-picky about grammar have a look over it. A fresh pair of eyes will catch a few things you’ve missed.
  • Create a structure for your resume. The standard structure is to begin with your education, working backwards in time, and following this with your work history. I don’t want to see it all jumbled up (and yes, we did receive resumes with literally NO structure – just a list of random qualifications and descriptions).
  • You need to demonstrate that you are versatile and able to take on a variety of jobs. Companies aren’t just looking for a blogger – the role you’re applying for may cover both print and web/social media, and may include elements of SEO, web copy, PR, internal communications, and many other elements.
  • If you’ve been freelancing, simply list it like another job: The time period, the types of the projects you’ve worked on, results you achieved, and some of your clients. On my resume, I have a section where I highlight three clients – I explain the work I did for them and the results I achieved, as well as a short testimonial. It’s powerful stuff.
  • I want to see links to samples! Please don’t make me ask for them.
  • If you list your personal blog, I am going to check it out. Don’t list it if you don’t want us to read it and then talk about it in the interview. (Erotica writers and political columnists, I’m talking to you!)
  • I really liked the resumes that include a three-sentence “mission statement” at the beginning of the document.
  • Blogging is very results-driven, so we want to see some of your results. One of the mistakes many candidates make is focusing on their responsibilities. We’re more interested in learning what you achieved. For example, saying, “I managed the blog at WorkflowMax” is weak, but “I increased the visitor to lead conversion rate from 3% to 5.5%” is very powerful and specific. Have you landed a guest post on an A-list blog? Doubled a client’s traffic? Wrote something that went viral? Increased social media likes or improved the bounce rate? We want to hear about it.
  • When choosing samples, choose around three of your best pieces demonstrating your skills. It helps if they are aimed at a similar audience or from a similar industry as my company, but it isn’t essential. Choose different types of writing, such as a blog post, a chapter from an ebook, and a website page or EDM. When I look at samples, I want to know – can this writer grab my attention? Are they technically competent? Does this piece offer something different, or is it just the same-old rehashed info? Is the writer versatile? Can he/she get results?

 

Part 3: The Cover Letter

Alongside your resume, I’ll be reading through your cover letter. While your resume proves your writing experience, your cover letter showcases your voice and your personality. So what makes a cover letter stand out?

  • Again, if I see spelling and grammar mistakes in your cover letter, I’m not going to be very forgiving, as you are applying for a role as a writer.
  • Don’t just rehash what I’m going to read in your resume. The cover letter is a classic example of a piece of writing that benefits from “show, don’t tell”. Don’t tell me you’re awesome, SHOW me. Impress me with your writing skills, your results, and your personality.
  • Tailor the cover letter to each job you apply for. Often, candidates are applying for several jobs at once, which is fine, but I only want to give this job to someone who really wants it. Highlight specifics that demonstrate you’re the right candidate for THIS job. And spell my name correctly. This really helps.
  • Depending on the company, don’t be afraid to showcase your creativity. You are being hired for a creative role, after all. One of the candidates for our job wrote her cover letter in the style of a typical blog post. There was a catchy, SEO headline, sub-headings, lists, and a call-to-action at the end. It was really clever and definitely made her stand out. She went on to the interview stage.

 

Part 4: The Interview

You’ve impressed the recruiter with your resume and cover letter – and you’ve been invited for an in-person interview.

Some companies, like ours, might preface the in-person interview with a quick phone interview with the recruiter. The recruiter will assess whether the candidate demonstrate passion for the role and the company, and whether the candidate will be an asset to the company based on the brand values. Think of this as another opportunity to show how excited you are about the job, and you’ll be invited in for the interview.

How do you make the best impression as a blogger? Here are some tips and things to remember for the interview:

  • We know you can write. We know you’ve got the right experience. The interview is all about seeing if you’re a good fit for our team.
  • Take the time to get to know the company before the interview. We are going to assume you know something about the product or industry you’re going to be writing about. If you don’t, we’re going to think you don’t want the job. Come prepared to answer the question, “So, what do we do?”
  • It should go without saying, but it helps to show up on time and be nicely dressed.
  • Remember that the interview is your opportunity to interview us, as well. If we offer you the job, you are going to need to decide if you want to work with us. So don’t forget to ask questions – come prepared with a few. We were asked about our company culture, what the team was like, what kind of work a candidate would do in a given week, what opportunities were there for professional development.
  • Bring a copy of your resume and some writing samples to show us.

 

Part 5: The Writing Sample

We asked our candidates to complete a short writing test (it’s common in our company to have developers, etc, complete a test, so it made sense to get our candidates to do the same thing). Here are some tips on writing a company-specific sample:

  • It should go without saying, but read some of the company’s content. If you’ve been asked to write a blog post, then read some of their posts. Look carefully at the style, the tone, the layout.
  • Read the instructions carefully; make sure you understand what you need to do.
  • The sample doesn’t have to be ready-to-publish perfect, but it should be close.
  • Go the extra mile on a blog writing sample by including links to other resources or other articles on our blog, an image suggestion.
  • Have a grammar-hungry friend or family member read over your sample before you send it in, to catch any mistakes. Spelling and grammar mistakes count heavily against you when applying for a writing job.

 

Part 7: References

You’ve impressed at the interview and I’m thinking you’re the perfect candidate for our job. Now there’s only one thing standing between you and an awesome full-time writing gig – your references.

  • You’ll need to supply at least two solid references. If you were previously in paid employment, these need to be your direct managers. Human Resources want to talk to people who you’ve worked closely with and who can speak to your performance.
  • If you’ve been freelancing for a while, you’ll need to approach two clients about operating as references. It helps if you can choose two clients with more of a corporate structure – many freelancers work with small business owners, who aren’t as appealing to HR. Look for clients where you had more of a direct reporting role – perhaps working closely with a brand manager, marketing exec, etc. These make great references as they speak the lingo the HR department is looking for.
  • We want to talk to references from recent positions. Don’t include details for employers / clients that are several years old. Their data on you is no longer relevant.
  • Talk to your references before including them. It’s awkward when the HR rep gets your reference on the phone and they have no idea why they’re being asked for a reference.

With more companies using blogging as a way to generate buzz and target customers, bloggers now have the option of seeking permanent employment doing what they love. With a bit of preparation and some common sense, you could ace that interview and be on your way to becoming a company blogger!

Steff Green is the content manager for WorkflowMax, cloud-based job andproject management software that tackles everything from leads, quotes, time sheeting, invoicing, reporting, and more. You can find her writing business advice for creative agencies, architects, IT companies and other business that bill by time on theWorkflowMax blog.

Script Video Marketing Success with the Right Content

Screen Shot 2014-06-17 at 2.39.53 pmThis is a guest contribution from Amy Brown of Wordprax.com.

Videos don’t have a magic wand, as believed by certain marketeers (both amateurs and seasoned ones). 

Threading video marketing success is hard work, and requires a fair bit of creativity. While it’s true that video content can enhance engagement at a much greater rate than its more static counterparts, if quality  is being compromised, your video marketing endeavor isn’t going to get as far as it could. And the reason is simple enough – as opposed to the other forms of advertising, video marketing is expensive, and thus, not hitting the goals is a much nastier burn.

The right video should be a mix of things – all of which have to be in the right amount. Now, we don’t want to make it sound like an overwhelming undertaking, but if you want your video marketing campaign to bring in huge numbers for you, the are quite a few must-follow practices to be kept into account:

Get the First Impressions Bang on

You know what they say about judging a book by its cover, right? Likewise, the featured image that is displayed until the play button isn’t hit is what entices users to hit the button in the first place. Intrigue them with the featured poster and you are assured a greater number of clicks.

Make Originality Your Strong Suit

Like any content marketing strategy, there are a truckload of done-to-death things attempted for video promotion. You need to inject a degree of uniqueness to your concept, make it entirely original, for people to find it novel.

Animations Draw People

Instead of live motion or overtly-flashy 3d renditions, if you are using hand-drawn characters, your video hs a better chance of being liked more. 

Avoid the auto-play

We understand you want to make sure the lazy users do indeed watch the video, but nobody likes it when they are surfing the Internet and all of a sudden a song plays from some tab on your browser and you have no idea which one it is. You either turn your desktop sound off, or you simply hit the close button the tabs playing the sound. That’s what’s gonna happen with the auto-play button on your video. So, instead of this, go back to the first point.

Get the idea across in 30-60 seconds

If there is one strong suit of our Internet audience, it is their lack of patience. Now even if they find a piece of video interesting, you can trust them to fast forward the seek bar and make it skip a few seconds if the video extends beyond a few minutes. Engaging the viewer so as to boost your conversion rate can be done even in 30 seconds. So make it short and sweet.

Keep it Pixel Rich

HD videos are the order of the day. When your audience doesn’t find ’720p’ option on the resolution button, they are most likely going to switch to a video that has it – and that won’t be yours.

Have you taken into account the costs you will have to incur while developing the video content? If that’s a worry for you, you can get quality videos developed at pretty cost efficient rates. But if you wish to take along all the licensing costs, then be ready to invest big. 

Storytelling is what will glide you past the fluff on the Internet. If your video is a combination of a dozen things banged up together, without any sense of story, you are doing a great deal of disservice to your efforts and aspirations. The script should tell a story that symbolizes your brand in one way or other. 

Don’t be too mainstream. Everyone has seen those thronging crowds surrounding the product that rises from the ground up or for that matter, the glowing logo that dwarfs everything else. Be more creative, even if that means being grounded. Today, subtlety works in mysterious ways. Stay true to the underlying message the brand is trying to across and keep everything fuss free so that the video makes an instant personal connection with the audience.

The image files used in the video should be bale to make a connect as well, and it should look authentic. Don’t put a vintage picture for a video promoting an iPhone (unless the ‘story’ asks for it). 

Self-Hosting Instead of YouTube? 

When all is said and done, have you given a thought to self hosting the video instead of posting it on YouTube? I mean, when the video is indexed on the search engines, why should you send your audience to YouTube, instead of to your your site. And there are much better conversion rates on videos hosted on business sites, since unlike YouTube, users won’t be tempted to click on the other recommended videos on some totally new channel. 

In either case, the keyword used along with the video will play a huge role in determining how well it is indexed on search engines and the volume of organic visits you are receiving. Promote video across different channels and implement the alternative ways of content marketing like promoting through Facebook, Twitter, and Google Plus in order to get eyeballs for the video. The more ‘likes’ and ‘shares’ you get on the video, the more chances you stand of getting greater number of eyeballs for the same. If you are uploading a video on YouTube, a transcript would work excellently. In the transcript, you can give a detailed description of what the video is all about, and you can make this description optimized for SEO. Get all the keywords right there in their right measure. And apart from self-hosting and YouTube, you can also try other popular networks like Vimeo, Dailymotion, Metacafe, and Break.

Scripting success through video marketing, as iterated before, has to be a mix of certain to-be-followed rules and set of methods that are somewhat of a rarity in this genre. Get things in order before you get them to work. 

Amy Brown is a web developer by profession and a writer by hobby. She works for WordPrax a WP development company and as a blogger, she loves sharing information regarding WordPress customization tips & tricks.

5 Key Elements for a Successful Women’s Blog

Image via Flickr user Liquine

Image via Flickr user Liquine

This is a guest contribution by Renee from Beautifille.com

This year marks 10 years of my blogging career, and after starting several women’s blogs (some successful, some not), and being an avid reader of them myself, I’ve learn the key elements in what makes a blog “make it” or not. Here they are.

Key #1: Make Sure Your Blog is Visually Great

I usually try not to generalize, but let’s face it: women like pretty things. We notice, pay attention and are attracted by how something looks. Having a good blog design is vital because at the end of the day, your blog design and layout is the first impression for a reader (who is very happy to click that X button right away). 

So what makes a good-looking women’s blog? In my opinion, it’s simplicity with a feminine touch. A minimalist layout with pinch of feminine color palettes work very well (lilac, reds, pinks and pastels), as shown in these top blogs for women:

cupcakes-and-cashmere-blog

Cupcakes and Cashmere has a very clean white, gray and pale pink color scheme.

 refinery29-blog

Refinery29 has a bold yet feminine look with a color scheme of black, white, mint green and salmon pink. 

brit-co-blog

Brit.co also has a clean site with subtle primary colors, keeping her site light and airy. 

The second thing that makes a blog look great are the photos. Great photos will go a long way on blogs, but even more if your audience is women. Always start your blog post with a nice, attractive photo, and make sure your photos are big; small photos do not capture attention enough in my opinion. Your photo don’t have to look super-professional or “glossy” like in fashion magazines (mine never are) but make sure they are visually attractive; i.e. no blurriness, basic composition and bright, good colors (this can be edited on your computer). Picmonkey.com is a great free service that many of the top women bloggers use to make your pictures visually better. It allows for cropping, color correction, and sleek layouts.

Key #2: Find your “niche women demographic”

Sure, “women aged 16-24” is a demographic, but rather than age, I found it best to have a “niche women demographic” – find your group of women (or your “tribe”, as they say these days) within that fashion community. For example, you could be a denim fashion blogger. Or a punk-rock fashion blogger that writes about edgier stuff, or an “indie” fashion blogger. Likewise, instead of just another beauty blog, make it a cruelty-free beauty blog or an “over 40 women’s beauty blog.” Finding an even tighter niche than just “all women”; will allow you to properly find an even tighter community and thrive in that area. Not to mention, this is also great for branding your blog. 

free-people-blog

Free People’s blog does this well: their blog covers a range of topics, but for a certain type of girl: one who lives a “care-free”, natural, Earthy lifestyle. 

Key #3: Offer value to your readers

This is a continuation from the point above, but in your niche demographic, you should still strive to not be like everyone else. It’s important in this day and age in the blogging world – because there is literally millions of competition – to offer value to your readers. Personal style posts are great, but they’re a dime a dozen these days, and after awhile, people get bored. Same with beauty blogs that just review a product in every post. Make sure to not only show your outfit posts or beauty posts but also offer something of value. Share your personal style tips with your posts, offer honest thoughts on the product, or give personal shopping recommendations on where to get the best bargain. You need to stand out, offer value and make your site different than the others. 

Key #4: Present information clearly

Shopping posts make up a fair bit amount of blogs for women no matter what the niche (what women doesn’t love to shop?), so make sure your “shoppable” posts are done right. Keep them clean and easy to see. Personally, for my shoppable posts, I number the items in the collage clearly (make sure there are no fancy artist work, fonts, or cluttered images pasted together) and number the links immediately underneath. Also, I link to shops that offer international shipping so it’s even easier for my readers. 

 js-everyday-fashion

A blogger who does shopping posts well is J’s Everyday Fashion. As shown above, there is nothing else to distract from clearly showing the reader what she is clicking through, and from where. 

Key #5: Stay away from the drama

It happens with every niche, but I have witnessed some not-so-favorable behavior behind some women bloggers. After all these years I’ve managed to keep myself out of it, which would be my tip on taking your blog to the next level: just stay out of it. There is nothing that will make your blog (and “brand”) look unprofessional and gain a bad reputation than getting involved in drama, gossip or cliques. Stay out of it, and watch your words too: no “bitching” or complaining (even passive aggressively) on blog posts or social media. This is especially vital with negative comments you may receive – do not lash back or be rude. Always be graceful with all your dealings on your blog, whether it’s on the front page or behind the scenes. 

Renee is the creator of Beautifille.com, a beauty & self-improvement lifestyle site for women. Subscribe for free emails to learn how to improve your confidence, build your true, inner beauty and get the best “naturally you” beauty and style tips.

2 Simple Ways to Customise Your Facebook Updates

Today I want to share a Facebook tip that I’m sure many ProBlogger readers will already know, but which I am sure some have not heard about. Every single time I share it, I get “wow, I never knew that!” comments.

It’s all to do with how Facebook lets you customise your status updates when sharing links on your Facebook page.

OK – so here’s what happens when you add a link into the status update on your Facebook page before you hit ‘post’.

Digital Photography School

You can see Facebook has found an image that it thinks that you should use, has pulled in the page title and put it as the title under the picture and has taken the first couple of lines to put under that as a description of the post.

Of course you can change the image by hitting the little arrows in the top left of the image to show other options Facebook pulls in or use the ‘upload image’ to add a completely new image.

Digital Photography School

Most people know how to change images but some don’t know you can also change the title and description of the post. It’s simply a matter of clicking the title or description area.

Here’s what happens when you click the title just under the image:

Digital Photography School

Click the title and you now have an editable field that lets you change the title. In the case of links from dPS, I usually delete the name of the site so that only the post title remains.

Sometimes however I will try a different title that I think might be more shareable on Facebook or shorten longer titles so they don’t go over two lines.

The same thing can be done with the description area under the title. Click anywhere on that paragraph of words and an editable field opens up like this:

Digital Photography School

Again – you can put anything you like in here. This is particularly helpful when your first line is useful for the post but isn’t really descriptive of what the post is or if you want to use the description to boost curiosity of your Facebook followers.

I know many of you already use these features but like I said – many seem to have missed the ability to use them so I thought it might be a good tip to share.

How I Got 180,000 Page Views in the First Month of Being Online

This is a guest post from M. Farouk Radwan of optimistnet.com.

In April 2014, I launched my social network www.optimistnet.com, and by the beginning of May we already had 180,000 page views and a few thousands registered users.

Our Alexa Rank jumped from 4 million in the beginning of May to 680K in a very short period of time, and we had more than 5,000 posts made on the network in the first month by our visitors.

It seems like a successful launch right?

Well in this article, I will tell you exactly what we did in order to reach those numbers in that extremely short period of time.

It was the third attempt

People always see successful projects then believe they were an overnight success, but in fact behind each success story are some failures you never knew about.

Even though our launch was successful in the first month, the reason we made it is that we failed twice before with two different social networks.

I launched my first social network in 2012, and only got 60 members in two months. I launched the second in early 2013, only to stop working on it due to serious troubles with the developing company. 

So the success that happened with optimistnet.com was due to the incremental learning process that we went through.

People want to feel special 

A few days before the launch, I said that a few people would be selected to be among the beta testers of optimistnet, and the response was impressive. 200 volunteers gave me their names and within 24 hours we had 250 registered users.

Remember when Google plus was an invitation-only site? Everyone was dying to join it because people want to feel special. 

People are extremely curious  

When you don’t make your marketing message clear (during the first few days of course), people become extremely curious to know more about your business. What is that yellow logo with a smiling face? What does your social network do? What can we find inside it?

In the first few days, the marketing team and me changed our profile pictures on Facebook to optimistnet’s logo (a yellow smiling face) and shortly everyone we knew was asking “what is that?”

Target an already existing need

No matter how great your marketing is, you will never get recurring visitors unless people really need your product. The reason we launched optimistnet is that we noticed that Facebook newsfeed had become extremely negative in a way that ruins the mood of so many people.

In other words, we discovered that people need to spend sometime on a positive social network in order to counter the negativity they come across in their lives.  As a result we had recurring visitors from day one. Almost 57% of the people who visited the site returned back again.

Always search for unmet needs people have, and you will be able to create amazing products.  

 Make the process of signing up extremely simple

With each text field you add to the registration process, you lose more potential visitors. Make the signup process as simple as possible so that you convert the largest number of users. What’s even better is to add the option to sign up through Facebook.

Earlier, people used to be scared to use that option, but these days more and more people are getting comfortable with it. More than half of those who registered at my network did it using Facebook sign up.

Design the site for the impatient person 

There are some patient people out there but most internet users are not patient and are not as computer savvy as you are. The extreme simplicity of the design we used made it so easy for people to write posts. 

Most of the people who signed up at optimistnet found it very easy to understand what the site does and to make their first post. In one of my previous social networks that didn’t make it, and assuming that users were extremely computer-literate was the main reason we failed. 

Don’t expect quick success

While we had a great launch, you should understand that each case might be different. Some sites start slow then take off fast, others take years before they become popular. So becoming popular fast is not the rule, but it’s the exception.

In short know that its possible to rise fast but don’t get disappointed if it doensn’t happen to you.

M.Farouk Radwan Is the founder of www.optimistnet.com, The Social Network For Positivity and Motivation.  

What You Need to Know About Your Stats if You Want to Work With Brands on Your Blog

This is a guest contribution from Louisa Claire of Brand Meets Blog, a blogger outreach agency marrying brands with the bloggers who want to work with them. If you’re feeling a little overwhelmed by last week’s Partnering with Brands theme week, this might give you just the inspiration you need…

When bloggers start working with brands they tend to be full of excitement about the opportunities that come with it. 

One of the biggest challenges for businesses is how to determine the ROI (return on investment) with bloggers. For every dollar they spend on marketing their business, they are looking for a corresponding return. Sometimes this comes in awareness and they will measure it based on reach only, other times they are tying it to sales. To work out the ROI they look at how many people they reached through blogging and compare that number and the cost involved with how many people they would have reached through traditional advertising or PR activity. We are also increasingly seeing agencies also compare potential blogger reach with how many people they could reach via targeted Facebook advertising. 

The whole way it works is complicated and, to be honest, a bit nonsensical because unlike with traditional media where you can know how many people bought the publication but not how many people actually read the bit about your business, you can measure exactly how many people clicked on a link about your post, how long they spent reading that post and what they did after they read it (comments, clicked away, clicked on a link to the business etc…). And of course, with bloggers brands are not just getting eyeballs on them, but a personal introduction through a trusted voice.

Unfortunately many bloggers have bought into this idea that what matters most is the number of hits your blog gets. The holy grail of blogging is more people looking at your site today, than yesterday and seeing that number going up and up and up.

What I would like to suggest is that bloggers who want to experience success working with brands and earn a solid income from it, need to focus not on having the most people visiting their site, but the most relevant and interested people reading. If you can begin to understand where your readers and visitors come from, what they do when they come to their site and what that means about their interests then you can ensure you work with brands that fit not only with your own interests, but with those of your readers. Of course, having this information isn’t just useful when working with brands, it actually gives you great insight into what is and isn’t resonating with your readership generally – golden!

10516968_10154398195340691_195744646_n

The impact of search

The amount of search traffic your blog gets from places like Google and Pinterest has the potential to significantly impact how you understand the nature of your blog readership and the influence your blog has. I think this is a big one given the recent rise of highly searchable industries like health and wellness, and of course, Pinterest. 

If you blog regularly about things such as a meal planning, recipes, birthday party ideas,  fitness, beauty etc… then you are most likely going to generate a solid amount of search traffic. Some bloggers might even find that a large percentage of their traffic is going to one specific post every day. 

Let’s look at some numbers to understand this: Let’s say your blog has 50,000 users per month but 25% of your traffic goes to the amazing recipe you wrote about pumpkin and lentil soup. A further 25% of your traffic is coming to other posts you’ve previously written meaning that though you have 50,000 users a month only 25,000 are truly likely to see the latest post that you have written – that post you wrote for a brand, for example.

Now let’s consider where those users are coming from – are they local to you or global? If you’re trying to appeal to brands and advertisers in your country then the geographic location of those users will be really important. 

Can you see how if you told a brand that you had 50,000 users that you might create a situation where the brand was disappointed by the results that came from working with you? If you had told them that you had 50,000 users overall but 20,000 that were relevant to them as a brand then they would have been able to go into the working relationship with you with appropriate expectations and likely have been delighted by the results.

There are a couple of other things you can take notice of that will give you the edge when working with brands.

Take the time to understand your Uniques vs Pageviews (or Users and Pageviews as they are now called in Google Analytics)

I think that bloggers are sometimes afraid of their stats – that they aren’t “good enough” or need to be presented in the best possible light in order to be appealing. It’s true that stats matter to brands, but it’s equally true that many brands understand that a bloggers true value is in the personal connection they have with their readers and they are open, even eager, to understand how working with bloggers can help them.

The key point to understand when looking at your stats is that if you look at your pageviews in isolation you will get a skewed (but probably attractive) picture of your blog traffic and if you look at the uniques you will get an equally skewed (and what might feel like a less exciting) picture. The truth is that these two numbers hold a lot of information in them when you look at them together.

I’ve previously written a more comprehensive overview on the issue of Unique Visitors vs Total Pageviews which will help anyone struggling to understand the significance of these two numbers being view together.

10514787_10154398121225691_751049739_n

Bounce Rates and Pages per Session

Bounces rates relate to how many people leave your site from the same page they landed on (ie they only look at the one post) and Pages per Session shows you the average number of pages that your readers look at when they visit your blog.

My experience tells me that bloggers with strong communities and influence have a high ratio of pageviews to users and sessions. That is people who visit their blog tend to look at a lot of posts while they are there – giving them a lower bounce rate and a higher page per sessions figure. If you’re not getting at least 2-3 pages per session on your blog right now then my suggestion would be to stop focussing on increasing your pageviews and start putting some energy into increasing this number – not just because you want to work with brands but because you want to form deeper relationships with your readers.

If you’ve spent the time getting a good understanding of how your uniques and total views per month work and what your bounce rate is then you’ll be able to give helpful information to brands that demonstrates your influence and value to them and I can tell you this, it will give you a great advantage when you start talking to potential brand partners. 

Partnering With Brands Theme Week: Putting it All Together and Getting Started

Untitled design (4)

 

You have decided to work with brands on your blog to create a little income. Congratulations! You’re joining hundreds of thousands of others doing that very thing, and more than likely having a great time doing so. You’ve read all the advice, and you’re keen to get started. Let’s put it all together and get the wheels in motion.

Step One:

Just like we discussed in the post about media kits, get your ducks in a row. So that means knowing what you and your blog stand for, what you’re comfortable monetising, and you’re in the right headspace to do so. It wouldn’t hurt to have a pretty slick About Me page, a page for potential sponsors and advertisers to find information (a “Work With Me” or “Advertise” or “Sponsor” page) and consistent branding across your social media channels. You can get a logo cheap as chips these days, and makes you look just that little bit more professional and ready for action.

Step Two:

Make a list of the brands you love and/or would wholeheartedly recommend to your readers. There will be times when you will be contacted by brands, but until that day comes, be proactive. Reach out to your favourites (remembering to make contact with people in charge of marketing, rather than generic email addresses or social media accounts, if you can) with your pitch and your media kit. You can specify what kinds of collaboration you’re interested in (Nikki discussed those here), or see what they have in mind. It’s always a good idea to go in with a few ideas of your own.

Step Three:

Reach out to brands, small businesses, or other bloggers and let them know you have advertising spaces available. Sweeten the deal with a 10% off if they sign up that month. Offer discounts for advertising packages (say, 15% off if they buy in three-month blocks), and let your newsletter subscribers (if you have them) and your social media followers know that you’re open for business. Maybe think about doing a swap deal with other bloggers so you both have some advertising spaces filled, which is always a good look. Re-read this post about what size ads work well, and where to put them. Have a look too and see if any of those ad networks would be useful to you (I know plenty of Australian bloggers who also use and recommend Passionfruit Ads), or go about installing Google AdSense to get your advertising off the ground.

Step Four:

Keep doing your thing. Write great posts from the heart. Participate in the blogger community. Be kind. Share your posts on your social media outlets. Share others’ posts. Chat to brands, and let them know when you’ve featured them. Get yourself on lists that are open to brands and PR reps looking for bloggers to work with. Enter competitions. Buy ads on other blogs. Stay true to yourself. Be passionate. Learn your craft. Value your reader. Blog like you don’t care about the money. Try not to get too caught up in the monetisation rat race. Remember why you started.

Step Five:

Once you have made the first forays into monetisation, by all means branch out. You might like to have a look at this post Darren wrote recently about how he makes his income (spoiler: it’s many different streams that roll into one river). The possibilities are pretty much endless.

Go! Do!

Partnering With Brands Theme Week: Marketing Yourself

 

marketing-yourself-theme-week.jpgAre you a blogger who has thought of maybe doing some sponsored work on your blog, but are wondering where all the opportunities are? Do you see other bloggers collaborating with brands and think there must be some magic list you need to be on to have these opportunities land in your inbox?

Well there might be lists you can get on. But one of the best ways of getting yourself on a brand’s radar is to make the first move and to speak to them yourself. Be the person who starts that conversation about collaboration, and you’re well on your way to creating and cultivating long-standing blog-brand relationships.

But where to begin? Ah, let me help.

First Things First:

What do you represent?

Who are you? What is your blog about? In order to sell yourself to potential sponsors and advertisers, you need to know what you have to offer. What is your niche? What are your blog’s topics? Who are your readers? What is your essence? If you were to describe your blog to someone, what would you say? What kinds of things do you like to write about, and what kinds of things do you like to feature? Narrow down who and what you are.

What do you want?

Think about the types of brands you would like to partner with. Think about the ways in which you’d like to do that (We covered options in the earlier Ways to Collaborate and Earn an Income on Your Blog post). Think about the products and services you use and love every day, and would have no trouble recommending. Think about what your audience would benefit from.

Get all your ducks in a row:

Ensure you look consistent (and reasonably professional) across all the social media outlets you use. Maybe think about repeating your branding across all sites for continuity. Update them regularly, and ensure the information about you is current. Check your LinkedIn and make sure it’s up-to-date and informative.

Make A Move

The next step once you’ve done a little housekeeping, is to start the conversations. Reach out to brand representatives on Twitter. Find out if they have hired a PR agency, and who to speak to there. Find a contact in the brand’s marketing department, and target them. It’s best to find an actual person in charge of marketing decisions (and budgets!) rather than just throwing all your info at their social media and hoping something will stick. Pick up the phone and say you’ve got a great idea about collaborating with them, state your case simply, and offer to back it up with your media kit.

Things to keep in mind to make the best impact:

  • Make it all about the brand. Too often I see posts that centre on what the blogger needs rather than what they can offer a potential sponsor. If that makes me tune out, imagine how it looks to someone who is considering finding legitimate and professional-looking bloggers to partner with. Detail what’s in it for them – they want a return on investment, as anyone would, and are looking for an attractive package that helps them get the word out about their product.
  • Make it easy for them. Nobody wants to fish around for extra information you should have included in the initial stages. It’s likely they’ll pass on you in favour of someone who has provided everything they need to know in order to make their decisions. They might like you and intend to follow up, but get caught up elsewhere and forget… make it easy for them to choose you by giving them a well-thought-out plan, several options for campaigns, the obvious benefits to them, and perhaps an example where you’ve done something similar before and how well it went. Pretty much the only thing you want them to have to do after reading your pitch is say “yes”.
  • Be positive. Your language and how you frame your pitch is incredibly important. Negative language is never going to be as convincing as a positively-worded pitch. Never run down competitors – theirs or yours.
  • Be personal. Let the person know you’ve been interested in their brand for some time. Maybe mention in your opening email that you’ve held a membership at that gym for years, or you took that soap with you to the hospital when you had your baby.
  • Be observant. If you follow your contact on Twitter or elsewhere, mention in your email their photos of their recent trip to Croatia were beautiful. Or you hear they’re coming to Melbourne next week and you recommend that little place on Lygon street for excellent coffee. A little friendly conversation about something you’ve noticed will be a welcome change to the standard pitches they receive a hundred times a day.
  • Be organic. If you have blog buddies who have done work with the company, don’t be shy to ask for a contact, or an introduction. Do the same for other bloggers who might like to work with companies you have affiliated with. There’s much to be said for good blog karma – it gets you much further than being competitive, secretive, and sneaky.
  • Be human. Remember there’s an actual person on the end of these conversations. Especially when they say no. Don’t get snarky, or petulant. Say thanks and maybe another time. Don’t burn your bridges!

Get Your Pitch in Their Hands:

Get together a brief media kit, type up a succinct, positive pitch, and email it to your brand. If you have a mega-huge campaign in mind, maybe take it one step further and send them a press release. There are plenty of examples online you can look at (I wouldn’t fill in the blanks of a template here), and customise to suit yourself. Find the person you to whom you need to send your pitch directly  (by calling the brand’s information line, or asking whoever is manning their Twitter or Facebook accounts), and send it off. Or call them, explain your idea, and follow up with emailed information.

If you don’t hear from them, send them a follow-up email about a week later and ask if they received your initial email. Do not be a pain here, and keep your language friendly. Don’t ask them to make a decision on the spot, rather just serve as a discreet reminder you have contacted them. Maybe make an effort to chat on Twitter if they’ve been posting there.

Be Social

One of the easiest ways to get on brand radars is to interact with them on social media (with the added bonus of a higher chance of them having heard of you when it’s time to pitch!). If you’ve written about them on your blog, tag them in your tweets or Facebook status about the post. Tag them in your Instagram pictures showing you using the product, or how much you enjoy it. Comment on their status updates about the things they’re posting. What marketers are looking for is conversations around their product or service – facilitate that conversation. Be part of it.

Be Natural

It’s good to be keen, but don’t be desperate. Your readers only want your legitimate recommendations, and brands want people who recommend their product to be believable. Weave product mentions into your regular writing and build your readers’ trust. Don’t be one long advertorial – when you’re trying to market yourself as an expert in your area, or as a major influence in the brand’s target audience, it has to be infused with your personality and your humanity. That’s what gives blogging the edge over traditional forms of advertising. Do it well.

If you have any questions, I’m all ears – what would you like to know about approaching brands and marketing yourself to them?

Stacey Roberts is the Managing Editor of ProBlogger.net, and the blogger behind Veggie Mama. A writer, blogger, and full-time word nerd, she can be found making play-dough, reading The Cat in the Hat for the eleventh time, and avoiding the laundry. See evidence on Instagram here, on Facebook here, and twitter @veggie_mama.

 

Partnering with Brands Theme Week: The Ultimate Guide to Creating a Media Kit

 

Untitled design (3)

You will have noticed this week we have learned how to reach out to brands for advertising and sponsorship on our blogs – and the best way to sell yourself is to have all your details in a handy, professional media kit. It shows that you’re serious about partnering up to create an both an income for you and awareness of brands, and gives potential sponsors all the information they need to decide that you’re the blogger they’d like to work with.

media kit

A media kit is a snapshot of your blog’s vital details, packaged up in a reader-friendly download. It provides potential sponsors a one-stop shop of information they use to inform their decisions about with whom they will partner. It not only has an overview of you, your blog, your reach, and your prices, but it is an essential selling tool for when PR representatives plead your case to the decision-makers in charge of their budgets. A media kit is like an extended business card you may send to anyone who needs to know more about you and what you do.

media kit 2

This can differ from blogger to blogger, so pick and choose how much information you feel you need to supply (less is more, ya know what I’m sayin’?). Often a one-page overview is useful, but there are times when advertisers or book publishers or other interested parties need to know more detail about your blog and what you provide.

The most common items are:

About you:

  • Your name
  • A profile shot
  • Your blog URL
  • Your tagline (if you have one)
  • A brief introduction/overview of you and the blog. Keep it short and punchy. The likelihood is that the person you are sending it to has already looked at your blog and your About Me page. Keep this one down to a few lines.
  • Regular post topics or features that would appeal to brands

About your readers:

  • Statistics snapshot – unique browsers, monthly pageviews,
  • Your demographics – who is reading your blog? Gender and age range is good to include here.
  • Newsletter and email subscriber numbers
  • Followers across social media sites – namely Facebook, Twitter, Instagram, and Pinterest (Google +, LinkedIn, and YouTube if that’s where your audience is at)
  • Optional – Alexa ranking, Klout score, Google Page Rank, if you feel they will help your case

About your services:

  • Advertising spaces available, and prices for each (including discounts available for longer-term packages, etc), not forgetting RSS feeds and newsletters
  • Sponsored post rates
  • Inclusions (extra incentives!) around social media for advertisers and sponsors. Do you offer shout-outs and freebies for advertisers? Let them know!
  • Sponsored social media update prices
  • Conference sponsorship packages and prices
  • Ambassadorship packages and prices
  • Affiliate details
  • Giveaway or review admin fees
  • Your policies on review products
  • Advertising spots/options to sponsor podcasts
  • Mention (if appropriate) that you are open to any ideas the brands or advertisers have for collaborations
  • Payment specifics and terms

Your previous brand partnerships:

  • Write a brief overview of the kinds of products and services you like to feature on the blog
  • Link to a few of the larger campaigns you have completed that did well and you enjoyed
  • Write a list of the other brand names that have been featured

Testimonials:

  • Include a few carefully-curated positive reviews of your work, or a couple of lines from people and brands with whom you have worked
  • Add your press features, or where you’ve been featured on other blogs

Contact details:

  • Your name
  • PO Box or address for people to send items
  • Email
  • Phone number (if appropriate)
  • Social media links
  • Skype details

media kit 4

By all means hire a designer to create you one, if you like – but it’s quite simple to gather your information, a few images, and make them look great on paper. You can make a very simple one using Word (and then converting to PDF), or use any one of the image-creation sites out there. PicMonkey is easy to use (here is a great PicMonkey media kit tutorial), as is Canva, and Ribbet. PowerPoint is quite user-friendly, and can turn out professional-looking media kits in no time, you can use Pages, Photoshop, or even google downloadable templates. You could also search Etsy or similar places for either a downloadable template you can buy, or have a custom one made.

media kit 3

Each person’s media kit needs are so different – you might find useful info at the following posts:

Tips for Creating a Media Kit for Your Blog // Amy Lynn Andrews

Blogger Media Kits: When You Don’t Have Much Traffic // Katy Widrick

How to Create a Media Kit that Rocks // The Blog Maven

Creating a Media Kit for Your Blog // The Well

5 Big Problems With Your Media Kit // Brand Meets Blog

And you can get inspired with these media kit examples:

ClickinMoms Click Magazine

The Art of Simple

Bloggers Bazaar Pinterest board of media kit samples

The Blog Maven – 20 Media Kit Examples

Best Blogger Media Kits – Katy Widrick

Before you go:

  • Update your kit often. Every three months is average
  • Make it customisable – especially if you get someone else to create it for you. Make sure it’s easy for you to update it on your own
  • Make it easily accessible. Consider having it as a download on your “work with me” or “contact” page. It saves email back-and-forth, and makes it so much easier (and faster!) for potential brands
  • Think of printing – ensure your kit is of a high enough resolution to look good when printed
  • Think of collaborating – don’t be afraid to make a list of dream collaborators, and be proactive in approaching them. Offer your media kit as a simple start.
  • Be positive. And remember, if your numbers aren’t anything to write home about yet, you might like to mention your growth instead. Something like “doubled twitter followers in a month” sounds positive and encouraging. And is true!
  • Be consistent with statistics. There are many ways of capturing this information, but Google Analytics appears to be the standard, and is quite accurate.
  • Watch your language. While it’s great you write your blog with your own unique voice, this is the time to be professional (and a little quirky, as needed!). Keep it slick.
  • We are visual creatures – break up big chunks of text and eye-swimming numbers with bright images, easy-to-read but interesting fonts, and lots of white space.

Have you seen a great example of a media kit lately? What do you have in yours?

Stacey Roberts is the Managing Editor of ProBlogger.net, and the blogger behind Veggie Mama. A writer, blogger, and full-time word nerd, she can be found making play-dough, reading The Cat in the Hat for the eleventh time, and avoiding the laundry. See evidence on Instagram here, on Facebook here, and twitter @veggie_mama.

Partnering With Brands Theme Week: Ways to Collaborate and Earn an Income on Your Blog

IMG_4689

Today we welcome Nikki Parkinson, from Styling You, to chat about brand work on blogs. Nikki switched a 20-year journalism career for forging a path online with her fashion, beauty and lifestyle blog. One of Australia’s best, she’s won numerous awards, travelled the world, and created a business she loves, right from her kitchen table. She’s actively worked with brands right from the start, and has enormous knowledge to share.

So you’ve been blogging for a while and have built up a solid readership and community because you consistently deliver useful/inspirational/entertaining content?

There is a fair chance if you have included a contact email address on your blog that before long an email from a brand, a PR or digital marketing agency, will land in your inbox.

You will either be surprised and delighted, or offended, that your little blog has been noticed by said brand.

It’s the surprised and delighted among you that I’m keen to talk to, because that first email could be the start of a potential commercial relationship.

That first email signifies that as a blogger you need to get very clear on your publishing guidelines.

Maybe you already mention brands as a matter of fact in your content. Maybe you haven’t. Either way, that all changes when someone is potentially asking you to mention their brand.

Only you can decide how you respond, but having a brand-publishing checklist in place will help you to make the decision that is right for you.

Brand publishing checklist

1. Is this a brand you already know, love, and use?

2. Is this a brand that you are confident that your readers either already know, love, and use or would like to know, love, and use?

3. Is this a brand that you could work in to your regular blog content in a way that is seamless? Not in a non-disclosed kind of way, more in a way that would not be out of place to what your readers expect from your style of content.

4. Does aligning yourself with this brand conflict with brands you’ve previously aligned yourself with?

5. Do you feel excited at the prospect of potentially working with this brand or does it give you an icky feeling? I know icky is not a technical term and can’t really be defined, but intuition or gut feeling is a great thing to draw on in this situation.

Working with brands

The PR pitch

Most – but not all – approaches from a brand or its agency will be for “earned” mentions on your blog. This is the traditional way that brands and their PR agencies have worked with mainstream media.

The idea here is that the PR is pitching you an idea that has some kind of newsworthy content or relevance to your blog’s audience. They are simply pitching and you do not at all have to publish anything just because they have emailed you. You may, however, find that what they are pitching could work as a part of particular blog post you’re working on, or have planned for now or in the future.

This is not something the brand would pay you to do. It is your choice when and if you choose to include the pitch on your blog. The same applies if the brand has sent you a product – unsolicited – to consider using or mentioning on your blog or social media networks. You are in no way obligated to feature the product.

Relationships

Many of my now paid commercial brand alignments have come from building relationships with brands directly or through their PR agencies. I’ve incorporated their products into my posts and have built up a relationship with that brand. The brand trusts what I do on the blog and they can already see how my readers respond to their brand.

I didn’t go into those early earned PR relationships thinking that one day I would be able to get a sponsorship from that brand, but I did start my alignment with those brands based on the five things I listed above on the brand publishing checklist. This ensured that the relationship was one I felt comfortable with from the beginning.

More and more PR companies are also including budgets for paid blogger campaigns as part of their contract with the brands they represent, so how you respond from those early approaches is becoming more and more important.

Also know that a PR pitch cannot specify to you when and how you publish content about the brand. They can’t tell you to use a certain hashtag, they can’t tell you that you need to publish a certain number of social media posts, and they can’t tell you what day you need to publish. They would NEVER ask a journalist to do the same because the only content in mainstream media that can be guaranteed is paid for – and it’s called advertising.

I see this approach happening more and more. And as a former journalist it really disappoints me. It gives the good PRs a bad name and assumes that the blogger will happily do as they are instructed without any remuneration for exposure to that blogger’s audience.

IMG_3875

Events

One of the trends for ways in which brands engage with bloggers is through events. These events are either hosted by the brand and the brand’s PR invites selected bloggers to attend or the events are hosted by third party brand-blogger consultants who are contracted by brands to get bloggers along to the event in the hope of potential exposure.

Either way, a blogger’s decision to even accept an invite to an event can be seen as a brand alignment. Even if that blogger doesn’t publish any social media or blog posts, the blogger could be photographed by the brands or event organiser and therefore associated with the event and seen to be endorsing it.

Once again it comes back to the brand publishing checklist above. Consider if you are happy to be associated with the host brands or brands in any way before saying yes to attend.

And, like a PR pitch, a blogger should not be coerced or expected to post anything in return for attendance at the event. The should be free to do so if they want to, not because they’ve been invited. Just as a journalist would do.

Paid brand alignments

At some point in your blog’s growth you need to take stock and put a value on the time you put into your blog and the readership you have built. Once you’ve established a set value for your blog, I suggest you review this every six months or every quarter depending on the scale in growth of your readership.

Your readership is your currency when it comes to being appealing to brands. Brands mostly want to see the numbers. The number of unique visitors to your blog is the main number they’re looking at. Why? Because it’s the number that most equates to the numbers game of mainstream media. It’s the equivalent to circulation figures in print media and ratings numbers on TV and radio.

Clever brands and agencies will also look beyond the numbers to engagement and influence. They will also look at the demographics behind your numbers – particularly if they’re wanting to connect with readers in certain locations or of a particular age or sex.

When I talk to bloggers about valuing their time and their blog’s audience, it seems quite an arbitrary thing to suggest – and in many ways it is – but increasingly, bloggers are sharing what they are getting paid for brand alignments and this helps us all to establish that value.

I suggest that $150 should be the minimum payment for a sponsored post – and then bloggers should scale up according to their readership and influence.

Why $150? If you are working as a consultant then the minimum hourly rate is usually about $100 an hour. Most sponsored posts take longer than an hour and a half this to create and compile. For 5000-10,000 unique visits to your blog a month, you could charge $1550. For a blogger with 30,000-50,000 unique visits a month, $3000.

IMG_3227

Ways to earn money from brand alignments

Sponsored posts: This is the most common form of commercial alignment between bloggers and brands. It works most successfully when the blogger is given creative control to write the post in the same way they would write a non-paid post to their readers. Keeping the authenticity of your voice is key – as is being upfront to your readers and labelling it as a sponsored post at the top. This is not a legal requirement, but it is practice that is very much worth embracing. You want to keep your readers, not dupe them. Being upfront has seen me grow my blog readership since I started writing sponsored posts – not have it disappear.

Social media posts: Being paid by a brand to promote their product or message via social media can be part of a sponsored post campaign or separate to it. One blogger talent agency has been reported as charging out up to $750 per brand mention on an Instagram image. With the growth of Instagram, particularly for fashion bloggers, this has become an attractive alignment for brands looking to harness its power.

Ambassadorships: Ambassadorships are the strongest way in which a blogger can align with a brand. They usually represent a long-term commitment between the blogger and the brand – six, 12 months or longer. This is a win for the blogger in regards to steady income, but it’s an alignment that needs to be fully considered before making because of the longevity of the association. A word of warning: many brands will try and “buy” bloggers as ambassadors with product only. Be careful with this because once you’ve received the ambassador title, you’ve more than cemented your alliance with that brand and don’t leave the door open for a commercial arrangement.

Television commercials: Bloggers are being included as the “talent” in television commercials and infomercials, usually as part of a wider sponsored post and social media campaign. This has come because audiences are proving more responsive to “real” people as opposed to celebrities or actors.

Blogging for a brand on their site: All bloggers know that good, solid content builds a blog’s readership. Brands have also realised that they too need good solid, relatable content on their sites to increase readership, brand awareness and sales through their sites. Who do they turn to? Bloggers who can not only create that content but bring an audience with them to the brand’s site.

Reader events: a win-win for bloggers and brands is when a blogger can offer something of value to their reader either through valuable/useful content or a giveaway. When that giveaway includes a chance to meet the blogger and attend an event that will add value or entertainment to the winning blog readers, then it’s proving to be a successful way for a blogger to align with a brand.

Event appearances: As I mentioned above, a blogger’s attendance at an event is a sign that the blogger is endorsing the brand. So it’s little wonder that bloggers can now obtain an appearance fee to attend an event. Often a certain number of social posts using a specific hashtag may be attached to this commercial arrangement.

The bottom line

Your blog hasn’t just appeared from out of thin air with a solid, influenced, and engaged audience. It’s taken long hours at the keyboard, dedication to your blog’s topic, and an extreme passion to communicate and connect with your readership.

You need to remember that whenever there is an opportunity presented to you to work or align yourself with a brand. Make good choices, disclose those good choices, and create brand content that still represents who you are and what your blog is about.

Do all this and your blog will continue to grow, as will your blog-business income.